Published on
Aug 2016


◗◗Step Up Your Game for Your Next Expo Event: 5 Ways

6 min. read
tradeshow, tips, event - 5 Ways to Step Up Your Game for Your Next Expo Event


5 Ways to Step Up Your Game for Your Next Expo Event

Your Next Expo Event: all know that face-to-face interactions are the best way to close a business. You can cold-call a million times over, but it’s about as useful as throwing spaghetti at the wall. This means when you’re exhibiting at an event, it’s all the more reason to understand how you’re measuring the success of an event and how you can drive the best results. So, here are a few tradeshow tips to generate more buzz at your next show:

1. Set up meetings with your hottest prospects.

You can’t guarantee you won’t be busy if someone just randomly stops by your booth. It’s important to set a scheduled time so you can have some uninterrupted conversation and give your prospect the attention they deserve.

2. Sponsor a speaking engagement.

Much to the point above, booth attendance is a gamble at best. If you have a specialized knowledge base that can improve your reputation as a thought leader in your industry, this is a great gateway to target your prospects. Share your best practices or dive into a real-life case study to attract decision-makers and influencers in your space.

3. Create an enhanced tradeshow booth experience.

We know sponsorships can be pricey – and depending upon your speaking experience, #2 may not be your preferred way to engage potential clients. That shouldn’t stop you from finding a more personal way to connect. By creating a more interactive booth, you’re not just asking people to stop by. You’re inviting them in. Whether event attendees are playing a game or making a movie on a green screen, this is your opportunity to build your relationship with them. Take full advantage of that.

Not Another Tradeshow: 5 Ways to Step Up Your Game for Your Next Expo Event

4. Ditch the paper takeaways and go digital.

It’s 2018, so please, not another tradeshow. Is anyone else surprised we still have to mention this? Yet, here we are. The constant directive to “go green” obviously missed the event circuit. And forget for a moment being eco-conscious just for the sake of it. Printed marketing and sales materials give you exactly zero insights into prospect engagement. Meanwhile, digital materials can provide a wide array of information based on the system you use to track them. And lucky for you, we know a thing or two about that.

5. Host a live demo.

Let’s assume you’ve done everything right and foot traffic at your booth is abundant. Capitalize on that opportunity by showcasing your product to the masses on a large screen. It will give you the chance to field common questions at scale, not to mention it has stopping power for passersby. Go one step further and promote scheduled live demos on social media using the event hashtag to gather a crowd.

Once that’s all said and done, it’s time to conduct a post-event analysis. Whether you’re an event marketer or a seasoned sales professional, the ultimate objective is how to close business as efficiently as possible. You can begin by assessing your booth attendance. How many attendees did you interact with? Did anyone come back to your booth more than once? If so, why? It is also imperative to understand overall prospect and customer engagement. How are your leads and existing clients responding to your digital marketing efforts? Are they visiting your website? Responding to emails?

By taking these steps to evaluate your results, you will be able to understand what to avoid at your next show more clearly – and even more importantly, what you should scale!


Ready to revolutionize your event marketing and lead qualification strategies? With momencio, step into the future of efficient lead capture, nurturing, and conversion. Our innovative platform is designed to empower your sales team, providing them with the tools they need to identify, engage, and convert high-quality leads faster than ever. From interactive trade show experiences to in-depth post-event analysis, momencio is your partner in driving meaningful interactions and maximizing ROI from every event. Don’t miss out on the opportunity to transform your sales process and achieve unprecedented growth. Contact us today to learn more about how momencio can elevate your next expo event. Let’s make your business the first choice for every potential customer. Book a demo!


FAQs: Next Expo Event

  1. What is the best way to prepare for my Next Expo Event?
    1. Preparing for your next expo event involves several key steps, including setting clear objectives, identifying and reaching out to your target audience, scheduling meetings with potential leads, enhancing your booth design for maximum engagement, and planning live demos or speaking engagements to showcase your expertise.
  2. How can I ensure my booth stands out at the Next Expo Event?
    1. It is crucial to create an interactive and visually appealing booth experience. Consider incorporating digital displays, interactive games, or a green screen to engage attendees. Additionally, a distinctive and coherent branding theme can make your booth memorable.
  3. What are some effective strategies to generate buzz at my Next Expo Event?
    1. Engage with attendees on social media before, during, and after the event using the event’s hashtag. Hosting live demos and promoting them on social media can also attract a larger audience. Furthermore, offering exclusive deals or information can generate additional interest.
  4. Why should I consider going digital with my marketing materials for the Next Expo Event?
    1. Digital marketing materials not only help reduce your carbon footprint but also offer valuable insights into prospect engagement. Digital tools allow you to track interactions, helping you understand which materials are most effective and enabling personalized follow-up strategies.
  5. Can scheduling meetings in advance improve my success at the Next Expo Event?
    1. Yes, pre-scheduled meetings ensure that you can give your prospects the undivided attention they deserve without the distractions of a busy expo floor. It allows for more meaningful conversations and can significantly improve the quality of your leads.
  6. How important is a speaking engagement at the Next Expo Event?
    1. Securing a speaking engagement can establish you as a thought leader in your industry and attract targeted prospects interested in your knowledge and expertise. It’s an excellent opportunity to connect with decision-makers and influencers in your space.
  7. How do I measure the success of my participation in the Next Expo Event?
    1. Post-event analysis is key to measuring success. Evaluate booth attendance, the number of leads captured, engagement levels, and the response to your digital marketing efforts. Assessing these factors will help you identify what worked well and what can be improved for future events.
  8. What role does momencio play in enhancing my Next Expo Event experience?
    1. momencio is designed to streamline your lead qualification process, making it easier to capture and follow up on quality leads from your event. With real-time analytics and the ability to share relevant materials, momencio helps you engage with your leads effectively, ensuring you don’t miss any opportunities to convert them into customers.
  9. How can I follow up effectively with leads captured at the Next Expo Event using momencio?
    1. momencio enables you to send personalized follow-ups based on the interactions and interest shown by your leads at the event. Utilizing the insights provided by momencio, you can tailor your messaging to address their specific needs and preferences, increasing the chances of conversion.
  10. Where can I learn more about using momencio for my Next Expo Event?
    1. For more information on how momencio can revolutionize your expo event strategy, book a demo with us. We’re here to help you make the most of your next expo event and turn leads into loyal customers.

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