In the rapidly evolving world of event planning and marketing, mastering effective lead capture is paramount for achieving event success. However, traditional lead capture tactics
The global trade show revenue market stands at $50.6 Billion, which means hundreds of businesses rely on trade shows to generate leads. However, it’s a
Making your event a success Did you know that event marketing offers a better ROI compared to other marketing channels? According to Splash report,
How do you attract visitors to your booth? Is there a reliable answer to this question? Trade shows provide a valuable opportunity to make serious
Badge scanning is essential for networking events and trade shows
Key badge scanner technologies include OCR, RFID, QR codes, NFC, and biometric scanning
Badge scanners provide valuable insights into target demographic
Cost and features including speed, memory, compatibility, security, portability, and design
Following specific steps is essential for operating badge scanners and avoid surprises
Generating positive event ROI is one of the main goals of B2B marketing. It’s true that events and trade shows are great lead capture
One of the latest topics is the importance of lead capture for sales, businesses and trade show events. Exhibiting is essentially putting your brand
The events industry has faced incredible uncertainty these past two years. Whilst the world has been in and out of lockdowns and restrictions, 2022
Embracing sustainability at your event is a win-win for everyone. Our planet is at its tipping point, and living more consciously is extremely important.
Attending important networking events, such as trade shows, is a vital part of many businesses’ marketing strategy. However, many companies struggle to successfully capture,
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