insights to ignite your sales and marketing efforts

If you’re exhibiting at ADLM 2025 and planning to measure your success by the number of badge scans, there’s a good chance you’ll walk away disappointed. ADLM isn’t a generic ...

A common mistake in event marketing is focusing too much on surface-level numbers instead of event sales outcomes. After a trade show or conference, it’s easy to report how many ...

Capturing leads at trade shows and conferences isn’t the hard part anymore. Most companies have systems in place to scan badges, collect contact details, and record conversations. The real issue ...

For most field marketers and sales teams, the real work begins after the booth is packed up and the team flies home. The leads have been captured, the conversations had, ...

Quick scan: why this post matters Cost per lead (CPL) used to be a tidy metric. Divide your total spend by total scans, and you’ve got a number to show ...

Choosing the right lead capture tool for your next in-person event isn’t about features on a checklist. It’s about finding a system that helps your team follow up faster, capture ...

Fix the post-event lead workflow that breaks inside Salesforce Salesforce is designed to support inbound and outbound sales operations. Lead capture from website forms, enrichment via marketing automation, and outbound ...

When the CEO of OpenAI signals a shift toward human experiences, it’s not just a philosophical aside. It’s a recalibration of where value is heading. Earlier, Sam Altman made a ...

Philadelphia, PA — June 19, 2025 — momencio, the AI-powered platform redefining how brands convert in-person event interactions into measurable sales impact, proudly announces that Ron Graham, a 30-year veteran ...

When Mark Cuban speaks, the business world pays attention. But his recent tweet wasn’t just a hot take on AI—it was a forecast that should send a jolt through the ...

You’ve invested tens of thousands into your booth. The lights are on, the coffee’s flowing, and badge scans are pouring in. On the surface, everything feels like a win. But ...

The most valuable asset in your GTM engine isn’t your CRM. It’s not your ad budget, your outbound cadence, or even your content. It’s the data you own, and more ...