Published on
Apr 2023


◗◗Lead Capture at events: Best Practices

4 min. read
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Hosting an event can be a great way to generate leads and drive business growth. However, simply hosting an event is not enough – you need to have a solid lead capture strategy in place to ensure that you are making the most of your event and generating as many leads as possible. In this article, we will discuss best practices for lead capture at events.

Set Goals and Objectives

Before your event, it’s important to set clear goals and objectives for your lead capture strategy. This will help you to measure the success of your efforts and make improvements for future events. Consider what kind of leads you are looking to generate, how many leads you hope to collect, and what actions you want attendees to take after the event.

Lead Capture at Events: Plan Your Strategy

Once you have set your goals and objectives, it’s time to plan your lead capture strategy. This should include creating lead capture forms, deciding on what information you want to collect, and determining how you will collect the information. You may want to consider using digital tools such as QR codes, or mobile apps – lead capture apps with badge scanners – to make the process more streamlined.

Make Your Lead Capture Simple and Clear

Lead capture at events can be made easier with the use of technology. One such tool is a badge scanner, which allows exhibitors and attendees to exchange contact information quickly. By scanning a visitor’s badge, exhibitors can easily capture their contact information and any other relevant details, such as their job title or company name. This can help streamline the lead capture process and reduce the likelihood of errors or missing information. However, it’s important to ensure that the badge scanner is integrated with your lead capture system and that the data is easily accessible and usable for follow-up purposes. Try momencio

Lead Capture Best Practices for events

Offer Incentives for Providing Contact Information

To encourage attendees to provide their contact information, consider offering incentives such as exclusive content or special discounts. Make sure that the incentive is relevant to your target audience and valuable enough to motivate them to take action.

Follow Up Quickly

Once the event is over, it’s important to follow up with your leads as soon as possible. Send a personalized email thanking them for attending the event and offer them additional value, such as a free trial or consultation. This will help to keep your brand top-of-mind and encourage attendees to take the next step.

Check out here 5 trade show email-follow up email templates to nurture your leads

Test and Optimize Your Strategy

Finally, it’s important to test and optimize your lead capture strategy over time. Monitor your results and identify what is working well and what could be improved. Use this information to make adjustments and improvements for future events.


Lead capture is an essential part of any event marketing strategy. By setting clear goals, planning your strategy, making your lead capture form simple and clear, offering incentives, following up quickly, and testing and optimizing your strategy, you can maximize the number of leads generated from your events and drive business growth.


  1. How can I measure the success of my lead capture strategy at events? You can measure the success of your lead capture strategy by tracking the number of leads generated, the quality of those leads, and the actions that those leads take after the event.
  2. What kind of incentives work best for lead capture at events? The best incentives are those that are relevant to your target audience and valuable enough to motivate them to take action. Examples include exclusive content, special discounts, and free trials or consultations.
  3. How quickly should I follow up with event leads? Ideally, you should follow up within 24-48 hours after the event. This will help keep your brand top-of-mind and encourage attendees to take the next step.
  4. What digital tools can I use for lead capture at events? Digital tools such as QR codes and mobile apps can streamline and make the process more convenient for attendees.
  5. How often should I test and optimize my lead capture strategy? You should test and optimize your lead capture strategy after each event and, based on your results, adjust and improve it for future events.


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