Published on
Apr 2023


◗◗Lead Capture at events: Best Practices

4 min. read
Lead Capture at events - lead retrieval and lead capture app icapture captello cvent momencio

Hosting an event can be a great way to generate leads and drive business growth. However, simply hosting an event is not enough – you need to have a solid lead capture strategy in place to ensure that you are making the most of your event and generating as many leads as possible. In this article, we will discuss best practices for lead capture at events.

Set Goals and Objectives

Before your event, it’s important to set clear goals and objectives for your lead capture strategy. This will help you to measure the success of your efforts and make improvements for future events. Consider what kind of leads you are looking to generate, how many leads you hope to collect, and what actions you want attendees to take after the event.

Lead Capture at Events: Plan Your Strategy

Once you have set your goals and objectives, it’s time to plan your lead capture strategy. This should include creating lead capture forms, deciding on what information you want to collect, and determining how you will collect the information. You may want to consider using digital tools such as QR codes, or mobile apps – lead capture apps with badge scanners – to make the process more streamlined.

Make Your Lead Capture Simple and Clear

Lead capture at events can be made easier with the use of technology. One such tool is a badge scanner, which allows exhibitors and attendees to exchange contact information quickly. By scanning a visitor’s badge, exhibitors can easily capture their contact information and any other relevant details, such as their job title or company name. This can help streamline the lead capture process and reduce the likelihood of errors or missing information. However, it’s important to ensure that the badge scanner is integrated with your lead capture system and that the data is easily accessible and usable for follow-up purposes. Try momencio

Lead Capture Best Practices for events

Offer Incentives for Providing Contact Information

To encourage attendees to provide their contact information, consider offering incentives such as exclusive content or special discounts. Make sure that the incentive is relevant to your target audience and valuable enough to motivate them to take action.

Follow Up Quickly

Once the event is over, it’s important to follow up with your leads as soon as possible. Send a personalized email thanking them for attending the event and offer them additional value, such as a free trial or consultation. This will help to keep your brand top-of-mind and encourage attendees to take the next step.

Check out here 5 trade show email-follow up email templates to nurture your leads

Test and Optimize Your Strategy

Finally, it’s important to test and optimize your lead capture strategy over time. Monitor your results and identify what is working well and what could be improved. Use this information to make adjustments and improvements for future events.


Lead capture is an essential part of any event marketing strategy. By setting clear goals, planning your strategy, making your lead capture form simple and clear, offering incentives, following up quickly, and testing and optimizing your strategy, you can maximize the number of leads generated from your events and drive business growth.


  1. How can I measure the success of my lead capture strategy at events? You can measure the success of your lead capture strategy by tracking the number of leads generated, the quality of those leads, and the actions that those leads take after the event.
  2. What kind of incentives work best for lead capture at events? The best incentives are those that are relevant to your target audience and valuable enough to motivate them to take action. Examples include exclusive content, special discounts, and free trials or consultations.
  3. How quickly should I follow up with event leads? Ideally, you should follow up within 24-48 hours after the event. This will help keep your brand top-of-mind and encourage attendees to take the next step.
  4. What digital tools can I use for lead capture at events? Digital tools such as QR codes and mobile apps can streamline and make the process more convenient for attendees.
  5. How often should I test and optimize my lead capture strategy? You should test and optimize your lead capture strategy after each event and, based on your results, adjust and improve it for future events.


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momencio - AI Lead Enrichment


The AI Lead Enrichment is a proprietary service of momencio designed to simplify and enhance the
process of capturing and enriching lead information at any type of event.

By using momencio’s mobile or tablet app, you can use the device’s camera to take a clear picture of any form of identification, including, but not limited to, name tags/event badges/business cards. Our AI-driven service leverages OCR technology to identify any information captured and map any relevant data to a contact record. The contact record is then fed to our Lead Enrichment service, which creates a more complete contact record. The process provides exhibitors with the most accurate and up-to-date contact details available.

The Reality of Event Data Collection

In the dynamic environment of event floors, achieving perfect data accuracy can sometimes be challenging. Both traditional lead capture methods using event APIs and AI Lead Enrichment strive for
high accuracy, but various factors can impact the data collected:

  • Personal Email Usage: Some attendees register with personal email addresses.
  • Name Misspellings: Minor errors can occur during registration.
  • Generic Email Addresses: Use of addresses like
  • Broad Registration Categories: Attendees might register under general titles (e.g., Biomedical
  • Complex Company Structures: Companies with multiple sub-companies can complicate data


AI Lead Enrichment is specifically designed to manage these scenarios, continually learning and
adapting to improve its accuracy.

Advanced Services for Lead Enrichment

AI Lead Enrichment leverages a suite of advanced tools and services to ensure the highest quality data retrieval:

  • Machine Learning: Continuously improves the accuracy of lead data.
  • AI (Artificial Intelligence): Enhances basic information with additional details.
  • Data Enrichment: Adds valuable contact details to enhance lead profiles.
  • LinkedIn Services: Provides up-to-date professional profiles.

Our Commitment to Excellence

AI Lead Enrichment excels in providing accurate data, yet certain edge cases may present challenges. These include:

  • Private LinkedIn Profiles: Some professional details might be inaccessible.
  • Personal Email Addresses: When registrants use personal rather than business emails.
  • Small-Scale Businesses: Limited online presence can affect data richness.
  • Self-Employed Individuals: Lack of company affiliation might limit available data.
  • Event Staff Contacts: Scanned badges may occasionally belong to event staff.
  • Extensive Sub-Company Networks: Complexity in identifying the correct entity.
  • Security-Sensitive Industries: Industries like military or government may have restricted

Despite these potential challenges,
AI Lead Enrichment strives to provide the best possible data,
ensuring valuable insights for effective follow-ups.

How AI Lead Enrichment Enhances Your Event Strategy

  1. Data Capture: Seamlessly capture attendee information such as first name, last name, and
    company name.
  2. Data Enrichment: Utilize AI to enhance this basic information with additional details like
    business email and LinkedIn profile.
  3. Immediate Engagement: Send personalized follow-up emails and provide links to personalized
    microsites to maintain engagement.


momencio’s AI Lead Enrichment innovative technology ensures high data accuracy and enrichment, significantly improving your follow-up strategies and boosting overall event ROI.

By operating independently of event-specific APIs, ULC offers versatility across various events while enhancing your lead capture and engagement efforts.

Additional Information on Event APIs

Traditional event APIs play a crucial role in modern event management, facilitating tasks like attendee data collection and session tracking. However, there are common challenges associated with these APIs:

  • Data Delays: Delays in data delivery can affect timely decision-making.
  • Inconsistent Data Quality: Variability in data quality can undermine event analytics.
  • Misleading Event Data: Issues like duplicates can lead to inaccurate attendee estimates.
  • Limited Data Scope: Traditional APIs might miss crucial information that enhances attendee
    engagement and event ROI.


momencio’s AI Lead Enrichment overcomes these challenges by offering enriched data with high
accuracy, making it a versatile and cost-effective alternative to traditional event APIs.

How AI Lead Enrichment Works

  1. Data Capture: Captures attendee information, including first name, last name, and company
  2. Data Enrichment: Enhances basic information with additional details like business email and
    LinkedIn profile.
  3. Immediate Engagement: Sends personalized follow-up emails and links to personalized
    microsites for continued engagement.

By leveraging momencio’s AI Lead Enrichment, you can transform event interactions into meaningful business opportunities, ensuring every lead is accurately captured and effectively engaged

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