Event Badge scanners: how can they help with lead capture?

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Can event badge scanners apps for lead retrieval help you with event lead capture? Why is their role becoming more important at events? A trade show badge scanner is not only a quick and easy way to add your attendees’ contact information to your database. It is also an extremely efficient tool for lead capture at events.

The success of an event depends on the engagement of your attendees. The more interaction there is with your brand, the better. But the relationship you have built with attendees does not end when they leave your booth. On the contrary, most of the relationship takes place after the event.

So let us look at how event badge scanners can be used in lead capture during your event, but especially after the event.

When the attendee arrives at the event

Everything is set up at your booth and attendees are approaching the entrance. When the first attendee enters, it’s time to use your event badge scanner. The attendee will pick up their badge at the beginning of the event.  Most trade shows now have badges with a QR code. When you scan the attendee’s badge, you enter their contact information into your database. Event badge scanners can be used not only as Qr scanners, but also as business card scanners. Whatever it is, you collect the necessary information in the easiest way.

This effortless step is the best way to start interacting with your attendees. Scanning is such a quick process that data collection is not a big deal for you or your attendees. As you welcome visitors to your booth, you can focus 100% on the moment and not miss a single one of your leads.

Another value event badge scanners add to your brand has to do with the technology-friendly profile you present. Upgrade features always impress visitors and develop the reliability that reflects your brand. As the environmental crisis continues to worsen, event badge scanners are the only sustainable solution for data capture. They replace the need for paper – no small contribution to protecting the planet, would not you say?

When the attendee leaves the event

When the attendee leaves your booth, it’s time to further develop your relationship with them. Your database now has another lead that you can turn into a customer. Right after he leaves your booth, it’s the perfect time to send a follow-up email to keep in touch with him.

Applications like momencio have the perfect features to build a personal relationship with each of your leads. Not only is it geared towards badge scanning, but it also gives you the ability to create a digital presentation of your brand: The moment an attendee leaves your booth, you can easily and quickly create a digital briefcase with the materials that were most interesting to them. Momencio compiles these materials into a personalized microsite and automatically sends a follow-up email with a link to the site. Considering that momencio can track every interaction your new lead has with your website and provide a full 360-degree view of your leads with real-time insights, it’s easy to understand how leads can become customers with the right strategy.

Event badge scanners are another effective lead capture tool. Get the most out of your event with modern technological innovations like this!


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