Published on
Jan 2025

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◗◗10 creative ways to find leads for your business

12 min. read
10 creative ways to find leads for your business

Lead generation is the lifeline of any successful business, and finding innovative ways to attract high-quality prospects is more critical than ever in 2025. According to recent research, 61% of marketers rank generating leads as their biggest challenge, yet those who invest in creative strategies see up to a 2x improvement in customer acquisition rates.

This article outlines 10 creative ways to find leads for your business, blending technology, community-building, and personalized engagement to maximize results. Whether you are a B2B organization seeking qualified prospects or a local shop looking for customers, these actionable strategies will help you thrive in a competitive market.

10 Creative ways to find leads for your business

1. Use AI-driven tools to identify potential leads

Finding leads isn’t just about casting a wide net anymore. It’s about using smarter tools to cut through the noise. AI-powered platforms are like having a 24/7 assistant that never gets tired, scrubbing through data to find the golden nuggets. Tools like HubSpot or even LinkedIn Sales Navigator leverage algorithms to analyze your target audience’s behavior, predict purchase intent, and identify who’s ready to talk.

Here’s where you come in: don’t just rely on these tools blindly. The secret sauce is personalization. Use AI data to craft hyper-targeted outreach. For example, if you’re selling event services and notice a prospect has attended multiple trade shows, reach out with insights about how to improve ROI at their next event.

What you should do: Automate the boring stuff like follow-ups or prospecting but keep the human touch in your messaging. People want to feel seen, not like another line item in your pipeline.

#Didyouknow: momencio’s AI EdgeCapture enables data collection and enrichment, allowing for better data quality and eliminating the need for event-specific APIs.

2. Strengthen your online presence with optimized content

When was the last time you Googled your business and liked what you saw? Your online presence should work as hard as you do. In 2025, if your website and social media aren’t optimized to attract leads, you’re leaving money on the table.

Here’s how you fix that. First, create killer content. Think blogs, infographics, or even video case studies that answer the questions your target audience is already asking. Did you just help a client maximize foot traffic at their booth? Write a post about it.

Second, make sure your site is conversion focused. Add clear calls-to-action (CTAs) like “Book a Demo” or “Download This Free Guide” on every page. You don’t just want people visiting your website—you want them leaving their contact info.

What you should do: Don’t forget SEO! Sprinkle keywords like “find leads for my business” naturally throughout your site. And please, if your website isn’t mobile-friendly yet, stop everything and fix it now.

3. Build partnerships through community engagement

Look around your neighborhood—or your professional network. There’s untapped potential in partnerships that can organically introduce you to new audiences. Think of it as building your own spider web of connections, where one introduction leads to another.

Start small. Join local business groups or sponsor a charity event. These settings let you engage authentically and pitch your expertise casually. For instance, if you’re in event marketing, offer to run a workshop on maximizing event ROI. You’ll position yourself as a trusted advisor, not just another salesperson.

For B2B companies, co-marketing is gold. Partner with complementary businesses for joint webinars or bundled offers. Imagine collaborating with a CRM provider for a webinar titled, “Streamline Lead Management Post-Event.” Not only do you share costs, but you also double your audience pool.

What you should do: Post-event follow-ups matter. After any partnership event, make sure to send a thank-you email, include actionable insights from the day, and set up a follow-up meeting to keep the momentum going.

4. Engage with leads using gamification and contests

Let’s face it—everyone loves to win something. Gamification isn’t just a trendy buzzword; it’s a lead-generation powerhouse that works because it taps into people’s natural curiosity and competitive spirit. Whether you’re hosting a virtual event or manning a booth at a trade show, interactive experiences make your brand memorable while capturing leads effortlessly.

Think interactive quizzes, spin-the-wheel games, or scavenger hunts that are tailored to your target audience. For example, an event marketer might create a quiz that helps participants discover their “perfect event planning style,” with results that align with your services or products. But here’s the key: make every interaction purposeful. Use tools that collect attendee data seamlessly, such as contact details, preferences, and areas of interest.

This is where a platform like momencio shines. Instead of just handing out a generic prize, you can use gamification to engage prospects while collecting actionable insights on their preferences. With momencio, you can tie the experience directly to their profile, ensuring that every touchpoint is captured and tracked.

What you should do: Reward participants with something they actually want—like exclusive guides, discounts, or consultations. When the prize ties directly to your service, it’s not just fun—it’s strategic.

5. Harness the power of social media advertising

Social media is no longer just a place to post selfies or event highlights—it’s a dynamic engine for lead generation when used strategically. Platforms like LinkedIn, Facebook, and Instagram offer targeted ad tools that let you reach your exact audience, whether they’re small business owners or corporate decision-makers.

But here’s the thing: social media ads alone won’t seal the deal. Your strategy needs to go deeper. For example, pair ads with engaging lead magnets like a free webinar, an industry insights report, or an interactive event invitation. With tools like landing pages, you can direct ad-generated traffic to custom landing pages tailored to that audience’s interests. These landing pages can feature your content, videos, and even live chat options—all trackable and linked to your CRM.

What you should do: Social proof matters. Highlight testimonials or success stories in your ads. People trust people, and showing how your product or service has transformed others’ experiences adds credibility.

6. Offer lead magnets like free resources

Free resources are the bait that lures your leads into the funnel. Whether it’s an eBook, a checklist, or a webinar, the value you offer upfront determines how likely prospects are to trust you down the road. Think of it this way: you’re solving a small problem for them now to set the stage for solving bigger problems later.

For event marketers, this could mean offering a guide like “10 Steps to Maximize Trade Show ROI” or “The Ultimate Checklist for Seamless Event Execution.” The goal is to position yourself as the go-to expert.

Here’s where momencio’s personalized landing pages come into play. Instead of just emailing a generic link, you can send leads to a tailored resource hub that dynamically adjusts based on their industry, company size, or preferences. Better yet, every click, download, or interaction is tracked, giving you the insights you need to follow up with precision.

What you should do: Make your lead magnets visually engaging. Add infographics, videos, or interactive elements to ensure your content stands out in a sea of white papers.

7. Utilize mobile lead capture apps to streamline lead management

When you’re on the event floor, time is everything. Conversations are happening fast, booths are buzzing, and you don’t have the luxury of scribbling down notes or fumbling with business cards. That’s where mobile lead capture apps come into play—they are your secret weapon for ensuring no interaction slips through the cracks.

Mobile lead capture tools like momencio allow you to collect, organize, and enrich leads in real time. Imagine scanning a badge or business card and instantly having access to a complete profile, complete with notes, engagement history, and follow-up options. What’s more, this data syncs seamlessly with your CRM, giving your sales team a head start on nurturing those leads after the event.

The beauty of apps like momencio is how intuitive they are. You’re not just capturing basic contact info; you’re capturing the context of the conversation. For example, did the attendee express interest in a specific service? Did they ask for follow-up material? You can get a real-time activity stream, ensuring your follow-ups are personalized and impactful.

What you should do: Before your next event, create pre-designed follow-up emails or landing pages tied to common attendee interests. That way, after capturing leads, you can send tailored follow-ups instantly keeping your brand top of mind while the event buzz is still fresh.

By investing in mobile lead capture apps, you’re setting your team up for success. No more messy spreadsheets, no more missed opportunities—just streamlined, actionable lead management that gets results.

8. Attend in-person networking and trade shows

find leads for your business

Yes, we live in a digital-first world, but nothing beats a good old-fashioned handshake. Trade shows and networking events are still goldmines for finding high-quality leads—if you know how to work the room.

The trick? Don’t go in blind. Before the event, research the attendee list and identify key people you want to connect with. When you’re there, don’t just pitch; listen. Ask questions that uncover pain points or needs, and position yourself as a solution provider rather than a salesperson.

momencio elevates this process. With its lead capture capabilities, you can instantly scan badges or business cards and tie every interaction and lead engagement to a broader sales strategy. No more fumbling with business cards or forgetting key conversations. Plus, momencio’s email follow-up feature lets you send personalized emails or landing pages right after the event while the connection is fresh.

What you should do: Bring value to the table. Offer on-the-spot consultations, live demos, or exclusive discounts for event attendees to drive engagement beyond the initial meeting.

9. Improve lead nurturing with personalized email campaigns

Let’s be honest—most email campaigns fail because they feel generic and irrelevant. In 2025, if your emails don’t speak directly to your lead’s pain points or goals, they’ll be ignored. This is where personalization steps in.

Instead of sending a one-size-fits-all email blast, segment your leads by industry, behavior, or where they are in the buying journey. For example, a lead who visited your booth at an event might receive a thank-you email with a tailored offer, while a webinar attendee could get a deeper dive into the session topic.

Using momencio, you can take this further by tying each email to dynamic landing pages. If your email talks about “how to improve event ROI,” the landing page can feature case studies, testimonials, and even interactive content designed to convert that specific lead. And because every action on the landing page is tracked, you’ll know exactly when a lead is ready to move to the next stage of the funnel.

What you should do: Timing is everything. Follow up within 24-48 hours after a lead interaction while you’re still top of mind. And always end your email with a clear, actionable CTA.

10. Leverage customer referrals for organic growth

Your happiest customers are your best marketers. Customer referrals are often overlooked, but they’re one of the most effective ways to find leads who already trust your business. After all, nothing beats a recommendation from someone your prospect already knows and respects.

The best part? It doesn’t have to be complicated. Create a structured referral program that rewards existing clients for bringing in new business. Rewards could range from discounts to exclusive access to resources or even gift cards. The key is to make the process seamless.

Platforms like momencio make this even easier. With its ability to track customer interactions and engagement, you can identify your most loyal clients—those who are likely to be brand advocates. From there, you can create personalized referral campaigns targeted specifically at these advocates, complete with tailored offers and follow-up actions to keep the momentum going.

What you should do: Don’t forget to celebrate your referrers. A simple thank-you email or a public shoutout goes a long way in fostering long-term relationships and encouraging repeat referrals.

Conclusion

Finding leads for your business in 2025 isn’t about luck—it’s about strategy, tools, and meaningful engagement. From leveraging AI-driven tools to tapping into customer referrals, the opportunities to grow your pipeline are endless if you stay intentional.

Every interaction is a chance to build a relationship, and every lead is a potential customer waiting for the right approach. Tools like momencio simplify the process, allowing you to capture, nurture, and convert leads more effectively than ever before.

Remember: the best leads aren’t just found—they’re created. Focus on solving problems, building trust, and adding value, and your pipeline will grow naturally.

Ready to take your lead generation to the next level? momencio offers a comprehensive platform to capture leads in real time, nurture them with personalized follow-ups, and convert them into loyal customers. Don’t miss out—book a demo today and discover how momencio can revolutionize your strategy.

FAQs

  1. What’s the fastest way to start generating leads for my business?
    1. Start with your existing network. Reach out to past clients, attend local networking events, and use tools like momencio to capture and manage leads effortlessly.
  2. How can I ensure my leads are high-quality?
    1. Focus on targeting. Use platforms that allow you to analyze engagement and behavior, so you prioritize leads most likely to convert.
  3. What’s the role of follow-up in lead generation?
    1. Follow-up is everything. A personalized, timely follow-up shows prospects that you value their time and understand their needs. Platforms like momencio help automate this while maintaining a personal touch.
  4. Are trade shows still effective for lead generation?
    1. Absolutely! With the right tools to capture leads on the spot and personalized follow-ups, trade shows can still be a major source of high-quality prospects.
  5. How does momencio help with lead generation?
    1. momencio streamlines the entire process—capturing leads at events, tracking engagement, and nurturing them with dynamic content until they’re ready to convert. It’s your ultimate tool for maximizing ROI from your efforts.

Takeaways

  • Lead generation in 2025 demands a mix of creativity, technology, and personal connection.
  • Platforms like momencio provide an edge by simplifying and optimizing the lead lifecycle.
  • Focus on building relationships at every touchpoint, from initial outreach to post-event follow-ups.
The Ultimate momencio FAQs Mastering Event Lead Management and Conversion - Event tool for sales
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the ultimate momencio faqs: mastering event lead management and conversion
The Ultimate momencio FAQs Mastering Event Lead Management and Conversion

Get to know momencio and why you need this event tool for sales

momencio is a revolutionary platform designed to bridge the event and sales gap, offering a holistic approach to event lead management and conversion.

*required: please add your full name and work email and we will send you a download link

Not sure if momencio is the right tool for you?

Get to know momencio and why you need this event tool for sales

About the game: Scratch for Cheer

Welcome to Scratch for Cheer!

The holidays are a time to give and celebrate, and we at momencio want to share the cheer with you! Join our festive game, leave reviews about your experience with momencio, and unlock rewards in the form of Amazon gift cards. The more platforms you choose to review, the more cheer you unlock! Plus, you can earn extra rewards by inviting coworkers to join in the fun.

Here’s everything you need to know to participate, win, and share the cheer!

How to play

  1. Start the Game:
    • Visit the game microsite and click “Play Now”.
  2. Select Review Platforms:
    • Choose the platforms where you’ll write your reviews.
    • You can select one or more from the following:
    • Your reward depends on the number of platforms you select and complete reviews for, so choose wisely!
  3. Scratch & Reveal:
    • Play the scratch card game to discover your potential reward. This adds excitement to the experience while keeping your reward a surprise!
  4. Provide Your Details:
    • Enter your full name, company name, and work email address (personal email addresses will not be accepted).
    • This information ensures we can validate your participation and send your reward.
  1. Spread the Cheer for Bonuses:
    • Once you finish, you’ll receive a unique referral link. Share this link with your coworkers and invite them to join.
    • For every coworker who uses your link, participates, and submits proof of at least one review, you’ll earn an additional $15 bonus added to your reward!
  2. Write & Publish Your Reviews:
    • Share your experience with momencio on the platforms you selected. Make sure your reviews are thoughtful and compliant with the guidelines of each platform.
  3. Submit Proof of Your Reviews: After publishing your reviews, email proof to cheer@momencio.com. Your proof should include:
    • A screenshot or direct link for each review.
    • Your name as it appears in the review.
    • The date of the review (must be after the start of the game).

How you win

  • Your reward is based on the number of platforms you selected and submitted verified reviews for.
  • Rewards are issued as Amazon gift cards to your work email address.


Important:

  • If you select multiple platforms but do not submit proof for all of them, your reward will be adjusted to match the verified reviews. For example: If you select three platforms but submit proof for only two, your reward will correspond to the two verified reviews.
  • No proof submitted? No reward will be issued.

Terms & Conditions

  1. Eligibility:
    • Participants must be existing momencio clients or users or have seen momencio in a demo.
    • Reviews must be genuine and adhere to the review guidelines of each platform.
  2. Proof of Reviews:
    • Proof must be submitted by January 21, 2025, and include screenshots or direct links showing:
      • Your review.
      • Your name as it appears in the review.
      • The date of the review.
  3. Referral Bonus:
    • Referrals must be made using the unique link provided at the end of the game.
    • For each coworker who joins and submits proof of at least one review, you’ll earn an additional $15 bonus.
    • Referrals made without your unique link cannot be verified and will not qualify for the bonus.
  1. Reward delivery:
    • Rewards will be sent as Amazon gift cards to the work email address you provided.
    • All rewards will be issued by January 29, 2025, after reviews and referrals are verified.
  2. Fraud prevention:
    • Any attempts to submit false, incomplete, or plagiarized reviews will result in disqualification.
    • momencio reserves the right to verify the authenticity of all reviews and referrals.
  3. Game deadline:
    • The game ends on January 21, 2025. No submissions will be accepted after this date.

Key dates to remember

  • Game Ends: January 21, 2025
  • Reward Distribution: January 29, 2025

Need help?
For questions or support, contact us at support@momencio.com.

momencio - AI Lead Enrichment

Overview

The AI Lead Enrichment is a proprietary service of momencio designed to simplify and enhance the
process of capturing and enriching lead information at any type of event.

By using momencio’s mobile or tablet app, you can use the device’s camera to take a clear picture of any form of identification, including, but not limited to, name tags/event badges/business cards. Our AI-driven service leverages OCR technology to identify any information captured and map any relevant data to a contact record. The contact record is then fed to our Lead Enrichment service, which creates a more complete contact record. The process provides exhibitors with the most accurate and up-to-date contact details available.

The Reality of Event Data Collection

In the dynamic environment of event floors, achieving perfect data accuracy can sometimes be challenging. Both traditional lead capture methods using event APIs and AI Lead Enrichment strive for
high accuracy, but various factors can impact the data collected:

  • Personal Email Usage: Some attendees register with personal email addresses.
  • Name Misspellings: Minor errors can occur during registration.
  • Generic Email Addresses: Use of addresses like marketing@domain.com.
  • Broad Registration Categories: Attendees might register under general titles (e.g., Biomedical
    Student).
  • Complex Company Structures: Companies with multiple sub-companies can complicate data
    accuracy.

     

AI Lead Enrichment is specifically designed to manage these scenarios, continually learning and
adapting to improve its accuracy.

Advanced Services for Lead Enrichment

AI Lead Enrichment leverages a suite of advanced tools and services to ensure the highest quality data retrieval:

  • Machine Learning: Continuously improves the accuracy of lead data.
  • AI (Artificial Intelligence): Enhances basic information with additional details.
  • Data Enrichment: Adds valuable contact details to enhance lead profiles.
  • LinkedIn Services: Provides up-to-date professional profiles.

Our Commitment to Excellence

AI Lead Enrichment excels in providing accurate data, yet certain edge cases may present challenges. These include:

  • Private LinkedIn Profiles: Some professional details might be inaccessible.
  • Personal Email Addresses: When registrants use personal rather than business emails.
  • Small-Scale Businesses: Limited online presence can affect data richness.
  • Self-Employed Individuals: Lack of company affiliation might limit available data.
  • Event Staff Contacts: Scanned badges may occasionally belong to event staff.
  • Extensive Sub-Company Networks: Complexity in identifying the correct entity.
  • Security-Sensitive Industries: Industries like military or government may have restricted
    information.


Despite these potential challenges,
AI Lead Enrichment strives to provide the best possible data,
ensuring valuable insights for effective follow-ups.

How AI Lead Enrichment Enhances Your Event Strategy

  1. Data Capture: Seamlessly capture attendee information such as first name, last name, and
    company name.
  2. Data Enrichment: Utilize AI to enhance this basic information with additional details like
    business email and LinkedIn profile.
  3. Immediate Engagement: Send personalized follow-up emails and provide links to personalized
    microsites to maintain engagement.

     

momencio’s AI Lead Enrichment innovative technology ensures high data accuracy and enrichment, significantly improving your follow-up strategies and boosting overall event ROI.

By operating independently of event-specific APIs, ULC offers versatility across various events while enhancing your lead capture and engagement efforts.

Additional Information on Event APIs

Traditional event APIs play a crucial role in modern event management, facilitating tasks like attendee data collection and session tracking. However, there are common challenges associated with these APIs:

  • Data Delays: Delays in data delivery can affect timely decision-making.
  • Inconsistent Data Quality: Variability in data quality can undermine event analytics.
  • Misleading Event Data: Issues like duplicates can lead to inaccurate attendee estimates.
  • Limited Data Scope: Traditional APIs might miss crucial information that enhances attendee
    engagement and event ROI.

     

momencio’s AI Lead Enrichment overcomes these challenges by offering enriched data with high
accuracy, making it a versatile and cost-effective alternative to traditional event APIs.

How AI Lead Enrichment Works

  1. Data Capture: Captures attendee information, including first name, last name, and company
    name.
  2. Data Enrichment: Enhances basic information with additional details like business email and
    LinkedIn profile.
  3. Immediate Engagement: Sends personalized follow-up emails and links to personalized
    microsites for continued engagement.

By leveraging momencio’s AI Lead Enrichment, you can transform event interactions into meaningful business opportunities, ensuring every lead is accurately captured and effectively engaged

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