Published on
Mar 2024


◗◗The 50 Largest Trade Shows in the United States

13 min. read
The 50 Largest Trade Shows in the United States


The 50 Largest Trade Shows in the United States represent the pinnacle of industry gatherings, offering unparalleled opportunities for networking, education, and innovation across various sectors. From the cutting-edge tech displayed at CES in Las Vegas to the latest in construction and utility equipment at The Utility Expo in Kentucky, these events bring together tens of thousands of attendees and exhibitors in massive exhibit spaces. They serve as crucial platforms for businesses to showcase new products, engage with potential customers, and stay abreast of industry trends. Whether you’re a startup looking to make your mark or an established player seeking to maintain your industry presence, attending these trade shows can be a game-changing strategy.

Here Are the 50 Largest Trade Shows in the United States

Trade Show Venue NSF Number of Attendees Number of Exhibitors
1 CES Consumer Electronics Show Las Vegas Convention Center, Las Vegas, NV 2,930,421 107,148 4,550
2 The Utility Expo (Formerly the International Construction and Utility Equipment Exposition (ICUEE)) Kentucky Exposition Center, Louisville, KY 1,340,749 11,458 1,017
3 Florida RV SuperShow Florida State Fairgrounds, Tampa, FL 1,219,591 1,100 340
4 SEMA Show Specialty Equipment Market Association Show Las Vegas Convention Center, Las Vegas, NV 1,181,000 161,829* 2,400
5 America’s Largest RV Show Giant Center, Hershey, PA 1,056,068 1,498 210
6 NBAA-BACE NBAA Business Aviation Convention & Exhibition Las Vegas Convention Center, Las Vegas, NV 965,700 24,823* 970
7 Equip Exposition (Formerly the Green Industry & Equipment Expo (GIE+EXPO)) Kentucky Exposition Center, Louisville, KY 953,698 18,231 865
8 NAB Show National Association of Broadcasters Show Las Vegas Convention Center, Las Vegas, NV 924,876 40,111 1,632
9 PACK EXPO Las Vegas Las Vegas Convention Center, Las Vegas, NV 889,599 31,007 2,015
10 FABTECH Various venues and U.S. cities 815,455 48,828* 1,696
11 Inspired Home Show (Formerly the International Home + Housewares Show) McCormick Place, Chicago, IL 812,135 34,500 2,203
12 RECon: The Global Retail Real Estate Convention Las Vegas Convention Center, Las Vegas, NV 806,000 31,337 1,088
13 MAGIC Las Vegas Men’s Apparel Guild in California Las Vegas Convention Center/Mandalay Bay Convention Center, Las Vegas, NV 777,555 76,819 4,697
14 World of Concrete Las Vegas Convention Center, Las Vegas, NV 773,728 40,402 1,504
15 National Restaurant Association Restaurant, Hotel-Motel Show McCormick Place, Chicago, IL 725,869 42,544 2,364
16 SHOT Show Shooting, Hunting, and Outdoor Trade Show Venetian Convention and Expo Center, Las Vegas, NV 689,010 20,025 2,513
17 Mid-America Trucking Show Kentucky Exposition Center, Louisville, KY 635,688 72,584 1,020
18 NAMM Show National Association of Music Merchants Show Anaheim Convention Center, Anaheim, CA 616,065 115,303* 1,917
19 NAHB International Builders’ Show Las Vegas Convention Center, Las Vegas, NV 609,261 63,816 1,484
20 HIMSS Global Health Conference & Exhibition Various venues and U.S. cities 606,750 17,655 1,328
21 IPPE International Production & Processing Expo Georgia World Congress Center, Atlanta, GA 594,052 32,655* 1,426
22 IAAPA Expo International Association of Amusement Parks and Attractions Expo Orange County Convention Center, Orlando, FL 589,600 27,900 1,144
23 Natural Products Expo West Anaheim Convention Center, Anaheim, CA 583,696 52,120 3,697
24 OTC Offshore Technology Conference NRG Park, Houston, TX 564,840 35,968 2,325
25 National Hardware Show Las Vegas Convention Center, Las Vegas, NV 556,000 11,125 2,654
26 AAPEX Automotive Aftermarket Products Expo Venetian Convention and Expo Center, Las Vegas, NV 542,800 70,256 2,545
27 InfoComm Orange County Convention Center, Orlando, FL 524,339 43,230* 927
28 FDIC International Fire Department Instructors Conference International Indiana Convention Center, Indianapolis, IN 499,175 29,741 784
29 AHR Expo International Air-Conditioning, Heating, Refrigerating Exposition Georgia World Congress Center, Atlanta, GA 493,120 27,047 1,824
30 Coverings Various venues and U.S. cities 479,788 16,800 1,100
31 RSNA The Scientific Assembly and Annual Meeting of the Radiological Society of North America McCormick Place, Chicago, IL 450,400 32,015 735
32 North American International Toy Fair Javits Convention Center, New York, NY 447,458 12,820 1,039
33 E3 Electronic Entertainment Expo Los Angeles Convention Center, Los Angeles, CA 445,500 35,000 211
34 NACS Show National Association of Convenience Stores Show Georgia World Congress Center, Atlanta, GA 431,800 7,643 1,251
35 IBIE International Baking Industry Exposition Las Vegas Convention Center, Las Vegas, NV 430,850 12,439 939
36 ProMat Productivity Through Material Handling McCormick Place, Chicago, IL 425,076 41,612 938
37 SCI Annual Hunters’ Convention Various venues and U.S. cities 415,000 N/A 936
38 JCK Las Vegas Jewelers Circular Keystone Venetian Convention and Expo Center, Las Vegas, NV 403,325 17,586 1,963
39 TISE The International Surface Event Mandalay Bay Convention Center, Las Vegas, NV 403,004 25,500* 745
40 ASCO Annual Meeting American Society of Clinical Oncology McCormick Place, Chicago, IL 399,172 34,000 402
41 NAFEM Show North American Association of Food Equipment Manufacturers Show Various venues and U.S. cities 376,660 11,423 643
42 NACV Show North American Commercial Vehicle Show Georgia World Congress Center, Atlanta, GA 375,000 8,466 473
43 Performance Racing Industry Trade Show Indiana Convention Center, Indianapolis, IN 373,500 53,132 1,185
44 PGA Show Professional Golfers’ Association Show Orange County Convention Center, Orlando, FL 373,000 25,761 830
45 MD&M West Medical Design & Manufacturing Anaheim Convention Center, Anaheim, CA 367,730 21,318 1,916
46 WWETT Show Water & Wastewater Equipment, Treatment, & Transport Show Indiana Convention Center, Indianapolis, IN 362,000 8,533 610
47 Summer Fancy Food Show Javits Convention Center, New York, NY 361,180 N/A 2,538
48 Global Pet Expo Orange County Convention Center, Orlando, FL 360,400 7,029 1,174
49 Premiere Beauty Orlando Orange County Convention Center, Orlando, FL 347,500 60,123 875
50 PRINTING United Expo Various venues and U.S. cities 346,310 21,052 684


The significance of attending the largest trade shows in the United States cannot be overstated for businesses aiming to strengthen their industry standing. These events offer a rare confluence of innovation, networking, and business opportunities on a grand scale. With each show tailored to specific industries—from consumer electronics to construction, healthcare, and beyond—they provide an invaluable resource for companies looking to capture the attention of a broad audience. The insights gained, relationships forged, and visibility achieved at these gatherings can catapult a business to new heights of success.

Don’t miss the chance to be part of these influential events that shape the future of industries.

For a detailed look at each event and to plan your visit, check the official websites or Check out here The Top 100 International Trade Shows to Attend in 2024

Planning Your Visit to a Trade Show in US: Tips to Maximize Your Trade Show Experience

Attending an international trade show can be a pivotal moment for professionals seeking to expand their business, gain industry insights, and forge valuable connections. However, without proper planning, the sheer scale and pace of these events can overwhelm even the most seasoned attendees. Here are comprehensive strategies to ensure you maximize every moment of your trade show experience.

Pre-Show Planning

  1. Define Your Objectives: Start with clear goals. Are you there to discover new products, find partners, or study competitors? Having defined objectives will guide your activities and make your visit more productive.
  2. Research and Prioritize: With potentially thousands of exhibitors, it’s crucial to study and prioritize the ones most relevant to your interests. Many trade shows offer apps or online platforms to help you plan your visit.
  3. Schedule Meetings in Advance: Utilize the event’s networking tools to pre-arrange meetings with key contacts. Remember, everyone’s schedule fills up quickly, so reach out well in advance.
  4. Attend Workshops and Seminars: Trade shows are about more than just the exhibition floor. They offer valuable workshops and seminars led by industry leaders. Identify sessions that align with your goals and add them to your agenda.
  5. Prepare Your Questions: Whether for booth representatives or speakers at seminars, have a list of questions ready. This will ensure you gather the information you need and demonstrate your interest and engagement.

During the Show

  1. Arrive Early: Beat the crowds by arriving early. This can be the best time to have more in-depth conversations with exhibitors before it gets too busy.
  2. Stay Organized: Track your schedule, meetings, and sessions you want to attend. Use the event app or your planner to stay on top of your day.
  3. Network Actively: Trade shows are prime networking opportunities. Engage with other attendees, exchange business cards, and, if appropriate, connect on LinkedIn in real time.
  4. Take Notes and Collect Information: Whether it’s brochures, business cards, or notes on your phone, collect information throughout the day. This will be invaluable for follow-up after the show.
  5. Explore Innovations and Trends: Dedicate time to explore areas of the show outside your immediate field of interest. This can provide new insights and ideas that could benefit your business in unexpected ways.

Post-Show Follow-Up

  1. Organize Your Contacts and Information: Shortly after the show, organize the contacts and information you’ve gathered. Categorize them based on priorities for follow-up.
  2. Follow Up Promptly: Send personalized follow-up messages to the contacts you’ve made, mentioning specific details from your conversation to jog their memory. For more important contacts, utilize email, LinkedIn, or even a phone call.
  3. Evaluate the Experience: Reflect on what worked well and what didn’t. Did you meet your objectives? This evaluation will help you improve your approach for future trade shows.
  4. Share Your Learnings: Share valuable insights and contacts with your team. Discussing your findings can spark new ideas and strategies within your organization.

Maximizing your trade show experience requires meticulous planning before, proactive engagement during, and diligent follow-up after the event. By setting clear objectives, scheduling strategically, networking actively, and following up effectively, you can ensure that your attendance at international trade shows significantly contributes to your professional and business growth. Remember, tools like momencio can dramatically enhance the efficiency and effectiveness of your trade show follow-up, turning new connections into valuable business relationships.

Why Use momencio in Trade Shows: The Essential Tool

The ability to efficiently capture leads, manage contacts, and follow up promptly is crucial for maximizing return on investment. momencio, with its innovative suite of features, stands out as an indispensable tool for businesses aiming to transform their trade show experiences into tangible results. Here’s why incorporating momencio into your trade show strategy can be a game-changer.

Seamless Lead Capture and Instant Follow-Up

  1. Effortless Lead Capture: momencio’s intuitive interface allows for quick and effortless capture of lead information through various methods, including QR code scanning, business card scanning, and manual entry. This ensures that no potential lead slips through the cracks during the hustle of trade shows.
  2. Automated, Personalized Follow-Up: The moment a lead is captured, momencio can automatically send personalized follow-up emails tailored to the conversation or the interest shown at the booth. This immediate engagement keeps your brand top-of-mind for the lead and sets the stage for further communication.

Real-Time Analytics and Lead Scoring

  1. Insightful Lead Scoring: momencio goes beyond mere data collection by providing real-time lead scoring. This feature helps you prioritize follow-ups based on the lead’s potential, ensuring that high-value prospects receive immediate attention.
  2. Actionable Insights: The platform offers real-time analytics on booth traffic, engagement levels, and the effectiveness of follow-up communications. These insights allow for agile adjustments to strategies and presentations, even in the midst of the trade show.

Enhanced Team Collaboration and Efficiency

  1. Centralized Contact Management: With momencio, all leads and contacts are stored in a centralized database accessible by the entire team. This facilitates efficient lead management and ensures that everyone is updated on the status of follow-ups and interactions.
  2. Streamlined Communication: The platform enables seamless communication within teams, allowing for quick assignment of leads to the most appropriate team member for follow-up. This ensures that leads are engaged with relevant information and expertise, enhancing the chances of conversion.

Personalization and Engagement

  1. Dynamic Content Delivery: momencio allows for the customization of content delivered to leads based on their interests and interactions. Whether it’s product information, whitepapers, or case studies, the content can be tailored to ensure relevance and impact.
  2. Enhanced Engagement Tools: Through the use of personalized microsites and targeted follow-up campaigns, momencio helps maintain and deepen engagement with leads post-trade show, nurturing them through the sales funnel towards conversion.

The integration of momencio into your trade show strategy offers a comprehensive solution to the challenges of lead capture, management, and follow-up. Its ability to provide real-time insights, personalized engagement, and enhanced team collaboration makes it an essential tool for any business looking to leverage the full potential of international trade shows. By streamlining the end-to-end process of lead management, momencio not only maximizes the ROI of trade show participation but also transforms leads into lasting business relationships. In the competitive arena of international trade, having momencio as part of your arsenal equips you with the technology and insights needed to stand out and succeed.

 Read here why momencio is The ultimate event tool for sales.

FAQs: Maximizing Success at International Trade Shows with momencio

  1. How does momencio enhance lead capture at trade shows? momencio streamlines the lead capture process with its easy-to-use interface, allowing for quick scanning of QR codes and business cards. This ensures that valuable lead information is accurately captured without disrupting the flow of conversation. Moreover, momencio enriches captured data with additional insights, providing a comprehensive view of each lead for more effective follow-up.
  2. Can momencio integrate with existing CRM systems? Momencio is designed to integrate seamlessly with a wide range of CRM systems. This integration ensures that lead information captured at trade shows is directly fed into your company’s CRM, maintaining data continuity and integrity. It simplifies the process of lead management and ensures that all team members have access to the most current information.
  3. How quickly can momencio send out follow-up communications to captured leads? momencio can automate personalized follow-up emails immediately after a lead is captured. This prompt engagement helps keep your brand at the forefront of the prospect’s mind and lays the groundwork for further communication. The speed and relevance of follow-up are critical factors in converting leads into opportunities.
  4. What kind of real-time analytics does momencio provide during a trade show? momencio offers a suite of real-time analytics, including booth traffic analysis, engagement levels, and the effectiveness of different follow-up strategies. These insights allow you to adjust your approach on the fly, ensuring that you’re continually operating with the most effective tactics to engage and capture leads.
  5. Is momencio suitable for companies attending multiple international trade shows simultaneously? Absolutely. momencio is designed to support businesses regardless of the scale at which they operate. For companies attending various trade shows simultaneously, momencio provides a centralized platform to manage leads from all events effectively, ensuring that no opportunity is missed due to oversight or mismanagement.
  6. How does momencio prioritize leads for follow-up? momencio uses an intelligent lead scoring system that evaluates leads based on their interactions and potential interest. This system prioritizes leads, ensuring that your team focuses their efforts on the most promising prospects first, thereby improving efficiency and increasing the chances of conversion.
  7. Can momencio help with post-trade show lead nurturing? Yes, momencio is not just about capturing and initiating follow-up; it’s also a powerful tool for nurturing leads for the post-trade show. Through personalized email campaigns, microsites tailored to individual lead interests, and ongoing analytics, momencio helps maintain engagement and guide leads through the sales funnel.
  8. How user-friendly is momencio for first-time users at a trade show? momencio is designed with a user-friendly interface that is intuitive for first-time users. Minimal training is required to get started, allowing your team to focus on what’s important – engaging with prospects and capturing leads. Additionally, momencio offers comprehensive support and resources to ensure users can fully leverage all its features.
  9. What makes momencio different from other lead management tools? momencio sets itself apart with its comprehensive suite of features designed specifically for trade show environments. Its seamless integration with CRM systems, immediate personalized follow-up, real-time analytics, and lead nurturing capabilities provide a holistic approach to trade show lead management. momencio is more than just a tool; it’s a strategic partner in maximizing trade show success.
  10. How can businesses get started with momencio for their next trade show? Getting started with momencio is straightforward. Companies can contact momencio directly through its website to schedule a demo and discuss their specific trade show needs. The momencio team will guide you through the setup process, ensuring that the platform is tailored to support your trade show goals effectively.

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