Published on
May 2018

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◗◗3 Reasons to Upgrade to Universal Lead Retrieval

3 min. read
Universal Lead Retrieval

Are you experiencing enough success with events? Are you seeing a good return on your investment in exhibiting at events? We share with you 3 reasons you should upgrade to Universal Lead Retrieval.

Exhibiting at trade shows is not easy. It takes time and resources to set up, and it can cost thousands of dollars. So, if you have a booth at an event, it’s a great perk if the event includes a lead capture tool as part of your package. These tools, usually a scan gun or smartphone app, can read attendee name tags and automatically compile a spreadsheet of their information, and they can be quite helpful. But is there a better way?

Universal lead retrieval systems take this automatic information collection concept to the next level. They do so by creating a contact list and a platform for connecting with them, increasing the odds of turning a visitor into an SQL.

Here are three benefits to think about while deciding whether to purchase a universal lead retrieval system.

event lead retrieval/

Universal Lead Retrieval benefits:

More lead details

Exhibitors traditionally have relied on simple lead retrieval apps to gather business card information from attendees at their events.

Universal lead retrieval apps connect attendees to sales reps after the trade show to conduct real-time discussions about the leads. Therefore, this new lead is more likely to give you more critical information about their current needs, pain points, budget, or timeline.

If you don’t have such a system, you’re forced to either find data in your notes or create a spreadsheet on the fly. However, a more advanced system will allow you to add fields of importance and populate them at the moment. In that way, you know that event marketing follow-up at all times.

Digital collateral management

With lead capture, you need event marketing data or a mail system, and then you have to assign them to workflows or campaigns in order to share information and any collateral. With universal lead retrieval systems, you already have all the PDFs, videos, and presentations as part of the platform, so you can access them as needed.

After a successful lead capture, you can automatically begin communications on the spot. You can even personalize the messages and the information shared based on your discussion.

3 Reasons to Upgrade to Universal Lead Retrieval

Event performance tracking

Did a new booth graphic make a significant impact? Did one sales team engage more than another?

Lead retrieval systems allow you to see the leads collected:

  • during one stand-alone conference
  • from all events you’ve attended over time.

Sort by the team, materials used, product marketing, etc., and track performance or compare the effectiveness of strategies.

Having your universal lead retrieval platform is like having a team with one mind, as they don’t need to master a new scanner or app each time you hold an event.

Conclusion

In conclusion, universal lead capture apps make up for the investment as they provide critical information and minimize the time spent. In fact, it’s easy to outdated event marketing practices that will actually pay for themselves.

Schedule a demo today to find out how our event lead capture app can help your business succeed.

 

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Get to know momencio and why you need this event tool for sales

momencio is a revolutionary platform designed to bridge the event and sales gap, offering a holistic approach to event lead management and conversion.

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momencio - AI Lead Enrichment

Overview

The AI Lead Enrichment is a proprietary service of momencio designed to simplify and enhance the
process of capturing and enriching lead information at any type of event.

By using momencio’s mobile or tablet app, you can use the device’s camera to take a clear picture of any form of identification, including, but not limited to, name tags/event badges/business cards. Our AI-driven service leverages OCR technology to identify any information captured and map any relevant data to a contact record. The contact record is then fed to our Lead Enrichment service, which creates a more complete contact record. The process provides exhibitors with the most accurate and up-to-date contact details available.

The Reality of Event Data Collection

In the dynamic environment of event floors, achieving perfect data accuracy can sometimes be challenging. Both traditional lead capture methods using event APIs and AI Lead Enrichment strive for
high accuracy, but various factors can impact the data collected:

  • Personal Email Usage: Some attendees register with personal email addresses.
  • Name Misspellings: Minor errors can occur during registration.
  • Generic Email Addresses: Use of addresses like marketing@domain.com.
  • Broad Registration Categories: Attendees might register under general titles (e.g., Biomedical
    Student).
  • Complex Company Structures: Companies with multiple sub-companies can complicate data
    accuracy.

     

AI Lead Enrichment is specifically designed to manage these scenarios, continually learning and
adapting to improve its accuracy.

Advanced Services for Lead Enrichment

AI Lead Enrichment leverages a suite of advanced tools and services to ensure the highest quality data retrieval:

  • Machine Learning: Continuously improves the accuracy of lead data.
  • AI (Artificial Intelligence): Enhances basic information with additional details.
  • Data Enrichment: Adds valuable contact details to enhance lead profiles.
  • LinkedIn Services: Provides up-to-date professional profiles.

Our Commitment to Excellence

AI Lead Enrichment excels in providing accurate data, yet certain edge cases may present challenges. These include:

  • Private LinkedIn Profiles: Some professional details might be inaccessible.
  • Personal Email Addresses: When registrants use personal rather than business emails.
  • Small-Scale Businesses: Limited online presence can affect data richness.
  • Self-Employed Individuals: Lack of company affiliation might limit available data.
  • Event Staff Contacts: Scanned badges may occasionally belong to event staff.
  • Extensive Sub-Company Networks: Complexity in identifying the correct entity.
  • Security-Sensitive Industries: Industries like military or government may have restricted
    information.


Despite these potential challenges,
AI Lead Enrichment strives to provide the best possible data,
ensuring valuable insights for effective follow-ups.

How AI Lead Enrichment Enhances Your Event Strategy

  1. Data Capture: Seamlessly capture attendee information such as first name, last name, and
    company name.
  2. Data Enrichment: Utilize AI to enhance this basic information with additional details like
    business email and LinkedIn profile.
  3. Immediate Engagement: Send personalized follow-up emails and provide links to personalized
    microsites to maintain engagement.

     

momencio’s AI Lead Enrichment innovative technology ensures high data accuracy and enrichment, significantly improving your follow-up strategies and boosting overall event ROI.

By operating independently of event-specific APIs, ULC offers versatility across various events while enhancing your lead capture and engagement efforts.

Additional Information on Event APIs

Traditional event APIs play a crucial role in modern event management, facilitating tasks like attendee data collection and session tracking. However, there are common challenges associated with these APIs:

  • Data Delays: Delays in data delivery can affect timely decision-making.
  • Inconsistent Data Quality: Variability in data quality can undermine event analytics.
  • Misleading Event Data: Issues like duplicates can lead to inaccurate attendee estimates.
  • Limited Data Scope: Traditional APIs might miss crucial information that enhances attendee
    engagement and event ROI.

     

momencio’s AI Lead Enrichment overcomes these challenges by offering enriched data with high
accuracy, making it a versatile and cost-effective alternative to traditional event APIs.

How AI Lead Enrichment Works

  1. Data Capture: Captures attendee information, including first name, last name, and company
    name.
  2. Data Enrichment: Enhances basic information with additional details like business email and
    LinkedIn profile.
  3. Immediate Engagement: Sends personalized follow-up emails and links to personalized
    microsites for continued engagement.

By leveraging momencio’s AI Lead Enrichment, you can transform event interactions into meaningful business opportunities, ensuring every lead is accurately captured and effectively engaged

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