Lead capture strategy is a crucial aspect of any successful marketing campaign. In simple terms, it’s the process of collecting contact information from potential customers who have shown an interest in your product or service. This contact information is usually in the form of an email address, phone number, or social media handle.
Once you have their details, you can follow up with them and turn them into paying customers. The goal of lead capture is to create a sustainable pipeline of interested prospects for your business. This blog post will discuss effective lead-capture strategies to help your business grow.
Create High-quality Content
Creating quality content is one of the most effective ways to capture leads. This can be in the form of blog posts, eBooks, whitepapers, or videos that provide value to your audience. About 76% of marketers use content to generate leads. When you create content that is informative and engaging, it attracts people to your website. And ultimately, it encourages them to share their contact information in exchange for access to the content.
To capture leads with your content, include a call-to-action (CTA) at the end of your content. This could be a button or a form that invites readers to subscribe to your email list, download a free eBook, or attend a webinar. Make sure your CTA is clear, concise, and stands out from the rest of the content.
Use Exit-intent Pop-ups
Exit-intent pop-ups are a great way to capture leads from visitors who are about to leave your website. These pop-ups appear when the user is about to close the tab or move away from your website. In this lead capture strategy, the businesses usually offer a discount, a free trial, or access to exclusive content in exchange for the visitor’s email address.
To make your exit-intent pop-up effective, ensure it is visually appealing and offers value to your visitors. Also, keep the form simple and ask for only the necessary information, such as name and email address.
Conversion Sciences reveal that good quality exit pop-ups can save 10-15 percent of potentially lost visitors.
Create Landing Pages
Landing pages are excellent lead capture tools that allow businesses to create a targeted experience for their visitors. These pages can be designed for a specific product or service, event, or marketing campaign.
According to Hubspot, the average conversion rate across all industries is nearly 10 percent (to be precise, 9.7 %). It might be more or less based on which industry you’re operating in, but no one can ignore the importance of such a big conversion benchmark.
A landing page aims to get the details to convert visitors into loyal customers. Through this lead capture strategy, you can encourage them to take a specific action, such as filling out a form, and in return, offer them a free eBook. To increase the effectiveness of this lead capture system, ensure that they have a clear and compelling headline, a strong call-to-action, and a visually appealing design.
Offer Gated Content
Gated content refers to content that is hidden behind a form. Visitors need to fill in their details to access the content. This lead capture strategy is exceptionally beneficial because it adds a sense of urgency and exclusivity, encouraging visitors to share their contact information.
To implement this lead capture strategy, create a landing page that includes a form for visitors to fill in their details to access the content. But always try to add value to the content you’re offering in exchange for customer details.
Run Social Media Contests
Social media contests are one of the best lead capture strategies to engage your audience. They make people share their details in exchange for a chance to win a prize.
To run a successful social media contest, choose a prize that is relevant to your audience and persuade them to share the contest with their friends. Also, ensure you have clear rules and instructions for entering the contest.
Attend Events and Trade Shows
Attending events and trade shows is a great lead capture strategy to connect with potential customers. These events give you the opportunity to showcase your products or services and collect contact information from interested attendees. 63% of marketers use trade shows to capture leads.
For this lead capture example, create eye-catching signage and marketing materials that clearly communicate your brand and offerings. Also, make sure you have a lead capture system in place to capture information, such as a tablet or lead capture software. For example, you can use the momencio lead retrieval app to enhance the process efficiency.
Optimize Forms
Forms are the primary lead capture tools to engage customers on your website. These forms are designed to collect user information, such as their name and email address. It’s essential to optimize them for maximum effectiveness.
To optimize your forms, you should keep them short and simple. Ask for only the essential information, and provide clear guidelines on how to fill out the form. Additionally, use auto-fill features and ensure that your forms are mobile-friendly to make it accessible for visitors to provide their contact information.
Social Media
Social media platforms offer businesses an excellent opportunity to capture leads. Creating social media posts that resonate with your target audience can attract followers and turn them into leads.
To capture leads on social media, consider doing a giveaway that requires users to provide their contact information to enter. You can also create lead-generation ads that are specifically designed to capture contact information.
Webinars
These effective lead capture strategies allow businesses to showcase their expertise and provide value to their audience. By offering a free webinar on a topic that interests your target audience, you can attract leads and convert them into customers. Webinars are hot spots for attracting the audience. Eighty-one percent of professionals prioritize webinars over other forms of content for professional grooming.
To promote your webinar, use social media and email marketing to promote your webinar to reach your target audience. To ensure that your webinar effectively captures leads, include a call-to-action at the end that encourages attendees to provide their contact information.
Employ a Lead Capture Software
Lead capture tools are an inevitable part of any business’ lead capture strategy. These solutions are designed to automate the lead capture process and make it more efficient.
Using lead capture tools, businesses can create opt-in forms or landing pages optimized to collect contact information from their target audience.
Conclusion
In short, a well-designed lead capture strategy helps businesses to acquire the customer’s contact information and nurture them into becoming loyal customers. The use of lead capture software solutions can significantly automate the process. If you’re looking for a reliable lead retrieval app, look no further than momencio.
With us, you can easily capture and manage leads from any event, trade show, or conference. With advanced analytics and reporting features, you can track your performance and make data-driven decisions to improve your lead capture strategy. So, if you’re ready to take your lead retrieval game to the next level, try momencio today!
momencio is by far the best event lead capture and sales enablement tool we have ever used. The platform is flexible and easy to use, while at the same time allowing us to do things that we have not been able to do in the past. We have been using momencio since late last year and we have already been able to see how our events are performing and the ROI that it has generated. momencio also integrated seamlessly with our Salesforce CRM and HubSpot.
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