Published on
May 2022

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◗◗Lead capture : Everything you need to know

4 min. read
event Lead capture

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One of the latest topics is the importance of lead capture for sales, businesses and trade show events. Exhibiting is essentially putting your brand out there in order to generate more revenue. Lead capture is the first step in converting anyone who walks up to your booth into a possible buyer, either now or in the future. Thus, we have created a small guide to answer your most important questions.

What is  lead capture?

Lead capture is a method of gathering information about people who express interest in a business and may become clients in the future. There are a few different ways to create a lead capture, but one of the most frequent is to create a form that allows clients to submit their personal information to the company, such as their personal and contact information. Companies can have lead captures on their websites, social media, emails, and other forms of contact to reach out to potential customers. At all types of trade shows and events, event lead capture technology is a solution that allows event organizers and exhibitors to capture, qualify, and instantly follow up with leads using features such as badge or business card scans. It also allows organizers to access event data, which provides them with vital information and insights, allowing them to hold future editions based on the analytics.

Why is lead capturing important?

Understanding the significance of a lead capture strategy is crucial for businesses aiming to thrive in today’s competitive market. Lead capturing stands as a foundational pillar for companies across all sectors, offering a strategic approach to building and nurturing a robust customer base. By implementing an effective lead capture strategy, businesses can systematically gather information from prospective customers, laying the groundwork for ongoing communication. This process enables companies to share detailed information about their products or services, enticing potential customers to make informed purchase decisions.

Incorporating lead capture into your event strategy allows for the setting of clear sales and lead acquisition objectives, enabling a direct comparison of event engagement against predefined benchmarks. This strategic approach provides valuable insights into the effectiveness of your event investments, offering a clear perspective on how to optimize future initiatives for better ROI.

Moreover, a lead capture strategy enhances post-event communication efforts. By leveraging the detailed context acquired during the initial lead capturing phase, businesses can craft follow-up messages that resonate deeply with each individual’s specific needs and interests. This personalized approach to lead nurturing not only increases the likelihood of conversion but also strengthens the overall customer relationship, setting the stage for sustained business growth.

Why should someone ditch traditional lead capture?

Although traditional in-page forms are still at the center of most lead generation tactics, customers have become more demanding, protective of their data, and hesitant to give out personal information. Static forms aren’t as effective as they formerly were. Long forms may even be suffocating your lead generation efforts because they no longer deliver sufficient value to visitors. Furthermore, with traditional forms the possibility of capturing live data and insights for your team’s use, simply doesn’t exist. When employing more participatory and engaging approaches, such as multi-step forms, you will collect more qualified data while sparking user interaction by using an app or a lead generation chatbot. This applies for both consumer and business-to-business lead creation.

What is the importance of capturing leads in trade shows?

People devote time and effort into exhibiting at trade shows and exhibitions in order to collect leads. Taking visitors’ information with simply a pen and paper, on the other hand, can be chaotic, resulting in lost leads and erroneous contact information, not to mention the fact that writing everything out by hand is time-consuming. This is the reason modern lead capture techniques and apps like momencio are in use, because you only need a tablet or smartphone to assist you collect all of the most crucial information about your leads. momencio features a direct interaction with a CRM system, which means you can save time entering leads into your database. In addition, you can establish a self-service kiosk with a tablet and an iPad display stand, allowing customers to enter their information and collect and explore your digital materials without your supervision.

momencio is here to help

If you are looking to incorporate lead capture to your events, momencio gives you a fantastic opportunity to maximize the efficiency of lead capture for your event. With many features like trade show badge scanners and follow-up metrics, it can be a wonderful addition and truly do it for you.

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