Published on
Dec 2022

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◗◗The importance of a robust event lead capture system: Are you confident in your event lead capture process?

3 min. read
momencio event lead capture app

The importance of a robust event lead capture system

Capturing leads at events is a critical aspect of any event marketer’s job. However, the question that arises is – are we doing it efficiently and effectively, and how important it is to have a Robust Event Lead Capture System? In this blog post, we will explore the pain points of event lead capture and discuss the importance of having a solid lead capture process in place. We’ll also offer insights and tips on how to create a lead capture system that will help you maximize the ROI of your events.

The need for quality leads:

Quality leads are the lifeline of any organization’s sales funnel. Capturing a large number of leads is only valuable if they are relevant, interesting, and high-quality. With the right event lead capture system in place, you can ensure that you are gathering data on the right leads because the system will allow you to segment them according to their level of engagement and interest. 

Our solution:

momencio’s smart event lead capture system

momencio’s smart event lead capture system is an all-in-one platform that streamlines your event lead capture process, increases your ROI, and helps you convert more leads into sales. The platform allows you to capture and manage leads with ease and ensures that your follow-up process is automated and personalized.

Features of momencio’s Smart Event Lead Capture System:

  1. Pre-Qualification: Our lead capture system allows you to pre-qualify leads by creating custom registration forms that capture key information about your attendees. This makes it easy for you to identify which attendees are interested in your products or services and prioritize your follow-up accordingly.
  2. Real-Time Scanning (Online & Offline): Our system enables real-time scanning of attendee badges and business cards, allowing you to capture important contact information that will be valuable for your entire customer journey.
  3. Automated Follow-Up: Our system automates your follow-up process by sending personalized and timely emails to your leads. This helps you stay top-of-mind with your leads and build lasting relationships with them.
  4. Customizable Reports: Our system provides customizable reports that allow you to track your event ROI, monitor lead generation and follow-up activities, and make data-driven decisions.

Conclusion:

In summary, capturing high-quality leads is essential to the success of any event. With momencio’s Smart Event Lead Capture System, you can significantly improve your event ROI by capturing high-quality, pre-qualified leads, automating your follow-up process, and building lasting relationships with your attendees long after the event is over. Don’t miss out on the opportunity to maximize your event ROI, book a demo with momencio today!

FAQs:

  1. What is the importance of lead capture at events? Lead capture at events is crucial for any business looking to grow its customer base. It helps in identifying potential customers and gathering information about their needs and interests. This information can then be used to tailor marketing campaigns and build long-lasting relationships with customers.
  2. How can I ensure that I am capturing high-quality leads at events? To capture high-quality leads at events, it is important to have a robust lead capture system in place. This system should allow you to pre-qualify leads, capture important contact information in real time, and automate your follow-up process. By doing so, you can ensure that you are gathering data on the right leads and building lasting relationships with them.
  3. What are the benefits of using an all-in-one event platform for lead capture? An all-in-one event platform streamlines your event lead capture process, increases your ROI, and helps you convert more leads into sales. It allows you to capture and manage leads with ease and ensures that your follow-up process is automated and personalized.

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the ultimate momencio faqs: mastering event lead management and conversion
The Ultimate momencio FAQs Mastering Event Lead Management and Conversion

Get to know momencio and why you need this event tool for sales

momencio is a revolutionary platform designed to bridge the event and sales gap, offering a holistic approach to event lead management and conversion.

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momencio - AI Lead Enrichment

Overview

The AI Lead Enrichment is a proprietary service of momencio designed to simplify and enhance the
process of capturing and enriching lead information at any type of event.

By using momencio’s mobile or tablet app, you can use the device’s camera to take a clear picture of any form of identification, including, but not limited to, name tags/event badges/business cards. Our AI-driven service leverages OCR technology to identify any information captured and map any relevant data to a contact record. The contact record is then fed to our Lead Enrichment service, which creates a more complete contact record. The process provides exhibitors with the most accurate and up-to-date contact details available.

The Reality of Event Data Collection

In the dynamic environment of event floors, achieving perfect data accuracy can sometimes be challenging. Both traditional lead capture methods using event APIs and AI Lead Enrichment strive for
high accuracy, but various factors can impact the data collected:

  • Personal Email Usage: Some attendees register with personal email addresses.
  • Name Misspellings: Minor errors can occur during registration.
  • Generic Email Addresses: Use of addresses like marketing@domain.com.
  • Broad Registration Categories: Attendees might register under general titles (e.g., Biomedical
    Student).
  • Complex Company Structures: Companies with multiple sub-companies can complicate data
    accuracy.

     

AI Lead Enrichment is specifically designed to manage these scenarios, continually learning and
adapting to improve its accuracy.

Advanced Services for Lead Enrichment

AI Lead Enrichment leverages a suite of advanced tools and services to ensure the highest quality data retrieval:

  • Machine Learning: Continuously improves the accuracy of lead data.
  • AI (Artificial Intelligence): Enhances basic information with additional details.
  • Data Enrichment: Adds valuable contact details to enhance lead profiles.
  • LinkedIn Services: Provides up-to-date professional profiles.

Our Commitment to Excellence

AI Lead Enrichment excels in providing accurate data, yet certain edge cases may present challenges. These include:

  • Private LinkedIn Profiles: Some professional details might be inaccessible.
  • Personal Email Addresses: When registrants use personal rather than business emails.
  • Small-Scale Businesses: Limited online presence can affect data richness.
  • Self-Employed Individuals: Lack of company affiliation might limit available data.
  • Event Staff Contacts: Scanned badges may occasionally belong to event staff.
  • Extensive Sub-Company Networks: Complexity in identifying the correct entity.
  • Security-Sensitive Industries: Industries like military or government may have restricted
    information.


Despite these potential challenges,
AI Lead Enrichment strives to provide the best possible data,
ensuring valuable insights for effective follow-ups.

How AI Lead Enrichment Enhances Your Event Strategy

  1. Data Capture: Seamlessly capture attendee information such as first name, last name, and
    company name.
  2. Data Enrichment: Utilize AI to enhance this basic information with additional details like
    business email and LinkedIn profile.
  3. Immediate Engagement: Send personalized follow-up emails and provide links to personalized
    microsites to maintain engagement.

     

momencio’s AI Lead Enrichment innovative technology ensures high data accuracy and enrichment, significantly improving your follow-up strategies and boosting overall event ROI.

By operating independently of event-specific APIs, ULC offers versatility across various events while enhancing your lead capture and engagement efforts.

Additional Information on Event APIs

Traditional event APIs play a crucial role in modern event management, facilitating tasks like attendee data collection and session tracking. However, there are common challenges associated with these APIs:

  • Data Delays: Delays in data delivery can affect timely decision-making.
  • Inconsistent Data Quality: Variability in data quality can undermine event analytics.
  • Misleading Event Data: Issues like duplicates can lead to inaccurate attendee estimates.
  • Limited Data Scope: Traditional APIs might miss crucial information that enhances attendee
    engagement and event ROI.

     

momencio’s AI Lead Enrichment overcomes these challenges by offering enriched data with high
accuracy, making it a versatile and cost-effective alternative to traditional event APIs.

How AI Lead Enrichment Works

  1. Data Capture: Captures attendee information, including first name, last name, and company
    name.
  2. Data Enrichment: Enhances basic information with additional details like business email and
    LinkedIn profile.
  3. Immediate Engagement: Sends personalized follow-up emails and links to personalized
    microsites for continued engagement.

By leveraging momencio’s AI Lead Enrichment, you can transform event interactions into meaningful business opportunities, ensuring every lead is accurately captured and effectively engaged

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