Published on
Oct 2021

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◗◗5 Must-Have Features of an Event Lead Capture App

4 min. read
Event lead capture app

Attending important networking events, such as trade shows, is a vital part of many businesses’ marketing strategy. However, many companies struggle to successfully capture, engage with, and convert the leads they generate from these events. This is where the event lead capture app – like momencio – comes into play, as this B2B Sales Tool allows sales and marketing teams to easily follow up on leads, track prospects, access vital analytics, and more.

Of course, not all event lead capture apps are created equally.

So how do you find the right platform for your business? To help you find the right event marketing tool, we’ve rounded up the most essential features to look for.

Here are

5 Must-Have Features of an Event Lead Capture App

1. Lead capture 

Unless you have an efficient process for capturing leads at a networking or trade show event, precious leads may walk on by.

Fortunately, technological advancements in lead capture tools allow you to gather these details quickly and easily. Some more advanced event lead capture apps can scan a badge or a business card to capture leads automatically without the need for manual input.

Of course, gathering these details is easy, but lead qualification is harder (and perhaps more time-consuming). This is where automation is necessary. Some apps allow users to determine their lead qualification questions and scoring system, sorting this information to identify the leads that require attention.

Once you’ve captured leads from an event, you’ll no doubt want to export this information to be accessed on other platforms relevant to your company. Ensure your lead capture app has an easy-to-use function for accessing and exporting leads after the event, along with the activity information that comes with them, such as content presented, qualification scores, notes, and more.

2. Engagement

Successful lead engagement allows you to reach out to your leads with the information they want at exactly the right time. Yet, without utilizing features of event lead capture software, this is extremely difficult to do.

Therefore, we recommend choosing a platform that has several built-in features to make this not only possible but easy. A good event marketing tool should allow you to have your latest collateral at your fingertips so you can engage your leads with relevant videos, PDFs, slides, and more. Additionally, it should allow customization to create a better brand experience for your leads, including the ability to add your brand’s logo, colors, and more.

5 Must-Have Features of an Event Lead Capture App

3. Follow-Up

The relationship you establish with your leads mustn’t end once the event is over. In fact, 80% of acquired event leads never receive a follow-up, often due to an inability to track prospect engagement after tradeshows and events. That’s a lot of hard work down the drain!

An excellent lead capture app should automate the follow-up process as much as possible, particularly for two key emails: the instant follow-up and post-event follow-up. Having an app that automatically sends or schedules personalized versions of these emails ensures you maintain and deepen lead engagement with relevant collateral.

4. Insights

All of the aspects we have talked about are important in relation to lead capture; however, the ability to comb through insights from rich datasets is the most essential feature for any marketing activity. This information allows marketers to make better-informed decisions, monitor campaigns, measure performance, and calculate ROI, for example.

Ideally, look for a platform that provides you with the following key insights:

  • Leads Acquired
  • Lead Notes
  • Lead Qualification Insights
  • Unique tradeshow booth attendees
  • Repeat attendees
  • Time spent on presentation assets
  • Brand assets requested
  • Follow-up emails sent/opened
  • Personalized landing page visits
  • Visit Duration
  • Assets Viewed / Duration

5. Integrations – Event lead capture software

Finally, an event lead capture app isn’t entirely useful if it cannot be integrated with the tools or systems you currently have in place for your business, such as your Marketing Automation (MA) platform or Customer Relationship Management (CRM) technology. You should always be able to instantly transfer your valuable customer information to the infrastructure of your choice if required.

 

If you’re looking for a platform that can provide all these must-have features, momencio can help. Schedule a demo today to find out how our event lead capture app can assist your business in succeeding.

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the ultimate momencio faqs: mastering event lead management and conversion
The Ultimate momencio FAQs Mastering Event Lead Management and Conversion

Get to know momencio and why you need this event tool for sales

momencio is a revolutionary platform designed to bridge the event and sales gap, offering a holistic approach to event lead management and conversion.

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momencio - AI Lead Enrichment

Overview

The AI Lead Enrichment is a proprietary service of momencio designed to simplify and enhance the
process of capturing and enriching lead information at any type of event.

By using momencio’s mobile or tablet app, you can use the device’s camera to take a clear picture of any form of identification, including, but not limited to, name tags/event badges/business cards. Our AI-driven service leverages OCR technology to identify any information captured and map any relevant data to a contact record. The contact record is then fed to our Lead Enrichment service, which creates a more complete contact record. The process provides exhibitors with the most accurate and up-to-date contact details available.

The Reality of Event Data Collection

In the dynamic environment of event floors, achieving perfect data accuracy can sometimes be challenging. Both traditional lead capture methods using event APIs and AI Lead Enrichment strive for
high accuracy, but various factors can impact the data collected:

  • Personal Email Usage: Some attendees register with personal email addresses.
  • Name Misspellings: Minor errors can occur during registration.
  • Generic Email Addresses: Use of addresses like marketing@domain.com.
  • Broad Registration Categories: Attendees might register under general titles (e.g., Biomedical
    Student).
  • Complex Company Structures: Companies with multiple sub-companies can complicate data
    accuracy.

     

AI Lead Enrichment is specifically designed to manage these scenarios, continually learning and
adapting to improve its accuracy.

Advanced Services for Lead Enrichment

AI Lead Enrichment leverages a suite of advanced tools and services to ensure the highest quality data retrieval:

  • Machine Learning: Continuously improves the accuracy of lead data.
  • AI (Artificial Intelligence): Enhances basic information with additional details.
  • Data Enrichment: Adds valuable contact details to enhance lead profiles.
  • LinkedIn Services: Provides up-to-date professional profiles.

Our Commitment to Excellence

AI Lead Enrichment excels in providing accurate data, yet certain edge cases may present challenges. These include:

  • Private LinkedIn Profiles: Some professional details might be inaccessible.
  • Personal Email Addresses: When registrants use personal rather than business emails.
  • Small-Scale Businesses: Limited online presence can affect data richness.
  • Self-Employed Individuals: Lack of company affiliation might limit available data.
  • Event Staff Contacts: Scanned badges may occasionally belong to event staff.
  • Extensive Sub-Company Networks: Complexity in identifying the correct entity.
  • Security-Sensitive Industries: Industries like military or government may have restricted
    information.


Despite these potential challenges,
AI Lead Enrichment strives to provide the best possible data,
ensuring valuable insights for effective follow-ups.

How AI Lead Enrichment Enhances Your Event Strategy

  1. Data Capture: Seamlessly capture attendee information such as first name, last name, and
    company name.
  2. Data Enrichment: Utilize AI to enhance this basic information with additional details like
    business email and LinkedIn profile.
  3. Immediate Engagement: Send personalized follow-up emails and provide links to personalized
    microsites to maintain engagement.

     

momencio’s AI Lead Enrichment innovative technology ensures high data accuracy and enrichment, significantly improving your follow-up strategies and boosting overall event ROI.

By operating independently of event-specific APIs, ULC offers versatility across various events while enhancing your lead capture and engagement efforts.

Additional Information on Event APIs

Traditional event APIs play a crucial role in modern event management, facilitating tasks like attendee data collection and session tracking. However, there are common challenges associated with these APIs:

  • Data Delays: Delays in data delivery can affect timely decision-making.
  • Inconsistent Data Quality: Variability in data quality can undermine event analytics.
  • Misleading Event Data: Issues like duplicates can lead to inaccurate attendee estimates.
  • Limited Data Scope: Traditional APIs might miss crucial information that enhances attendee
    engagement and event ROI.

     

momencio’s AI Lead Enrichment overcomes these challenges by offering enriched data with high
accuracy, making it a versatile and cost-effective alternative to traditional event APIs.

How AI Lead Enrichment Works

  1. Data Capture: Captures attendee information, including first name, last name, and company
    name.
  2. Data Enrichment: Enhances basic information with additional details like business email and
    LinkedIn profile.
  3. Immediate Engagement: Sends personalized follow-up emails and links to personalized
    microsites for continued engagement.

By leveraging momencio’s AI Lead Enrichment, you can transform event interactions into meaningful business opportunities, ensuring every lead is accurately captured and effectively engaged

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