Published on
Mar 2024


◗◗International Trade Shows 2024 – What to Expect

17 min. read
International Trade Shows 2024 What to Expect

As we look ahead to the international trade shows 2024, it’s evident that the landscape is evolving rapidly, influenced by technological advancements, changing market dynamics, and the global push towards sustainability. These platforms are no longer just about showcasing products; they are becoming incubators for innovation, networking hubs, and barometers for industry trends.

Here’s what to expect in terms of trends and innovations at international trade shows 2024.

The Significance of International Trade Shows 2024

In an era where digital connections often precede face-to-face interactions, the significance of international trade shows 2024 in fostering global commerce and innovation still needs to be improved. These events serve as vital platforms for businesses to showcase their latest products, penetrate new markets, and forge strategic partnerships. With a diverse assembly of industries under one roof, trade shows offer a microcosm of global trade activity, presenting unparalleled opportunities for growth, learning, and collaboration.

Catalysts for Business Growth and Innovation

  1. Global Visibility and Brand Exposure: International trade shows 2024 attract attendees worldwide, providing unparalleled exposure. Exhibiting at these events places your brand on a worldwide stage, enhancing visibility among potential customers, partners, and media.
  2. Market Penetration and Expansion: Trade shows offer a unique opportunity to enter new markets or expand your presence in existing ones. They allow you to gauge market interest, understand regional trends, and adapt your strategies to meet local demands.
  3. Product Launches and Demonstrations: These events are prime venues for launching new products or services. Live demonstrations allow for immediate feedback and the ability to highlight your innovations’ unique features directly to your target audience.

Networking and Partnership Opportunities

  1. Forging Strategic Alliances: International trade shows 2024 facilitate the formation of strategic partnerships, joint ventures, and collaborations. Face-to-face interactions enable trust-building, which is foundational for successful business relationships.
  2. Learning from Industry Leaders: With keynote speeches, workshops, and panel discussions, trade shows are a goldmine of knowledge. They provide learning opportunities from industry leaders and innovators, offering insights into future trends and challenges.
  3. Competitive Analysis: These events offer a unique vantage point from which to observe your competitors closely. You can analyze their offerings, marketing strategies, and customer interactions, providing valuable insights into your competitive strategy.

Economic Impact and Sustainability

  1. Boost to Local Economies: International trade shows 2024 have a significant economic impact on the host city and country, generating substantial revenue for local businesses, hotels, and services.
  2. Sustainability and CSR: Many international trade shows 2024 are increasingly focusing on sustainability, encouraging eco-friendly practices among exhibitors and attendees. This aligns with corporate social responsibility (CSR) initiatives and promotes environmental stewardship within industries.

The significance of international trade shows 2024 extends far beyond the confines of the exhibition hall. They are pivotal events that catalyze business growth, innovation, and global trade dynamics. By offering a platform for visibility, market expansion, and strategic networking, trade shows play a crucial role in shaping industries and driving forward economic progress. As businesses continue to navigate the complexities of the global market, the value of participating in these international gatherings remains as compelling as ever. Engaging with a tool like momencio can further enhance the ROI of trade show participation by streamlining lead capture and follow-up processes, ensuring that every opportunity for growth is noticed in the bustling environment of a trade show.

International Trade Shows 2024 – What to Expect: Trends and Innovations

You should expect the following things in international trade shows 2024:

Emerging Technologies and Digital Transformations

  1. Augmented Reality (AR) and Virtual Reality (VR): In international trade shows 2024, expect to see an increase in AR and VR applications, offering immersive experiences that allow attendees to explore products and services in a highly interactive manner. From virtual product demos to 360-degree booth tours, these technologies will enhance visitor engagement.
  2. AI-driven Personalization: Artificial intelligence will play a crucial role in personalizing the trade show experience. From AI-powered recommendation systems guiding attendees to booths that match their interests to chatbots providing instant information and assistance, personalization will reach new heights.
  3. Blockchain for Transparency and Security: Blockchain technology will be leveraged for various purposes, including secure transactions, transparent supply chain demonstrations, and authenticating the provenance of products showcased at trade shows.

Sustainability and Eco-Friendly Practices

  1. Green Exhibits: With a growing emphasis on sustainability, exhibitors will adopt eco-friendly practices, such as using recyclable materials for booth construction, minimizing waste, and showcasing green technologies.
  2. Carbon Offset Programs: Trade show organizers will increasingly engage in carbon offset programs, aiming to reduce the carbon footprint of their events. Expect more digital ticketing, virtual handouts, and incentives for eco-friendly transportation options.
  3. Sustainable Products Showcase: A significant portion of trade shows will be dedicated to sustainable products and technologies, reflecting the shift towards green solutions across industries.

Hybrid Events and Virtual Participation

  1. Blended Experiences: The success of virtual events during the pandemic has cemented the value of hybrid formats. In 2024, trade shows will offer a blend of in-person and virtual experiences, allowing broader participation and extending the event’s reach globally.
  2. Virtual Networking Platforms: Enhanced virtual networking platforms will facilitate connections between in-person and remote attendees. Features like virtual meeting rooms, AI matchmaking, and live streaming will bridge the gap between physical and digital participation.
  3. On-demand Content: After the event, attendees will have access to on-demand content, including recorded sessions, product demos, and keynote speeches. This extended access maximizes the value of participation and accommodates different time zones.

Industry-Specific Innovations

  1. Health and Safety Innovations: Health and safety innovations will be a key focus in the wake of the global health crisis. Expect to see the latest in sanitization technologies, crowd management solutions, and health monitoring gadgets.
  2. Cutting-edge Product Launches: Trade shows will continue to be prime venues for unveiling new products. Look out for breakthroughs in fields like electric vehicles, renewable energy solutions, biotechnology, and intelligent manufacturing.
  3. Focus on Consumer Experience: Exhibitors will leverage technology to create memorable consumer experiences at their booths. Interactive displays, gamification, and live entertainment will be used to attract and retain visitor attention.

International trade shows in 2024 will reflect a dynamic blend of innovation, sustainability, and global connectivity. As exhibitors and attendees prepare to navigate these evolving platforms, the focus will be on leveraging technology to enhance interactions, embracing eco-friendly practices, and ensuring that the trade show experience is inclusive, engaging, and valuable for all participants.

Top 10 International Trade Shows 2024

Here are some international trade shows 2024 to keep an eye on:
MAR/27 – APR/07/2024
New York, NY
United States
Attendees: 1,000,000
JAN/31 – FEB/09/2025
Washington, DC
United States
Attendees: 950,000
JAN/10 – JAN/20/2025
Detroit, MI
United States
Attendees: 808,775
JAN/11 – JAN/26/2025
Denver, CO
United States
Attendees: 686,745
FEB/04 – FEB/08/2025
Attendees: 300,000
FEB/12 – FEB/15/2025
Louisville, KY
United States
Attendees: 300,000
SEP/30 – OCT/03/2024
Attendees: 270,000
AUG/21 – AUG/25/2024
Attendees: 254,000
APR/18 – APR/20/2024
Attendees: 236,438
MAR/06 – MAR/12/2025
Attendees: 213,000

Check out here The Top 100 International Trade Shows to Attend in 2024

Planning Your Visit to International Trade Shows 2024: Tips to Maximize Your Trade Show Experience

Attending international trade shows 2024 can be a pivotal moment for professionals seeking to expand their business, gain industry insights, and forge valuable connections. However, without proper planning, the sheer scale and pace of these events can overwhelm even the most seasoned attendees. Here are comprehensive strategies to ensure you maximize every moment of your international trade shows 2024 experience.

Pre-Show Planning

  1. Define Your Objectives: Start with clear goals. Are you there to discover new products, find partners, or study competitors? Having defined objectives will guide your activities and make your visit more productive.
  2. Research and Prioritize: With potentially thousands of exhibitors, it’s crucial to study and prioritize the ones most relevant to your interests. Many trade shows offer apps or online platforms to help you plan your visit.
  3. Schedule Meetings in Advance: Utilize the event’s networking tools to pre-arrange meetings with key contacts. Remember, everyone’s schedule fills up quickly, so reach out well in advance.
  4. Attend Workshops and Seminars: Trade shows are about more than just the exhibition floor. They offer valuable workshops and seminars led by industry leaders. Identify sessions that align with your goals and add them to your agenda.
  5. Prepare Your Questions: Whether for booth representatives or speakers at seminars, have a list of questions ready. This will ensure you gather the information you need and demonstrate your interest and engagement.

During the Show

  1. Arrive Early: Beat the crowds by arriving early. This can be the best time to have more in-depth conversations with exhibitors before it gets too busy.
  2. Stay Organized: Track your schedule, meetings, and sessions you want to attend. Use the event app or your planner to stay on top of your day.
  3. Network Actively: Trade shows are prime networking opportunities. Engage with other attendees, exchange business cards, and, if appropriate, connect on LinkedIn in real time.
  4. Take Notes and Collect Information: Whether it’s brochures, business cards, or notes on your phone, collect information throughout the day. This will be invaluable for follow-up after the show.
  5. Explore Innovations and Trends: Dedicate time to explore areas of the show outside your immediate field of interest. This can provide new insights and ideas that could benefit your business in unexpected ways.

Post-Show Follow-Up

  1. Organize Your Contacts and Information: Shortly after the show, organize the contacts and information you’ve gathered. Categorize them based on priorities for follow-up.
  2. Follow Up Promptly: Send personalized follow-up messages to the contacts you’ve made, mentioning specific details from your conversation to jog their memory. For more important contacts, utilize email, LinkedIn, or even a phone call.
  3. Evaluate the Experience: Reflect on what worked well and what didn’t. Did you meet your objectives? This evaluation will help you improve your approach for future trade shows.
  4. Share Your Learnings: Share valuable insights and contacts with your team. Discussing your findings can spark new ideas and strategies within your organization.

Maximizing your international trade shows 2024 experience requires meticulous planning before, proactive engagement during, and diligent follow-up after the event. By setting clear objectives, scheduling strategically, networking actively, and following up effectively, you can ensure that your attendance at international trade shows significantly contributes to your professional and business growth. Remember, tools like momencio can dramatically enhance the efficiency and effectiveness of your trade show follow-up, turning new connections into valuable business relationships.

Read more about 10 proven strategies for boosting event ROI and engagement

Why Use momencio in International Trade Shows 2024: The Essential Tool

The ability to efficiently capture leads, manage contacts, and follow up promptly is crucial for maximizing return on investment. momencio, with its innovative suite of features, stands out as an indispensable tool for businesses aiming to transform their trade show experiences into tangible results. Here’s why incorporating momencio into your international trade shows 2024 strategy can be a game-changer.

Seamless Lead Capture and Instant Follow-Up

  1. Effortless Lead Capture: momencio’s intuitive interface allows for quick and effortless capture of lead information through various methods, including QR code scanning, business card scanning, and manual entry. This ensures that no potential lead slips through the cracks during the hustle of international trade shows 2024.
  2. Automated, Personalized Follow-Up: The moment a lead is captured, momencio can automatically send personalized follow-up emails tailored to the conversation or the interest shown at the booth. This immediate engagement keeps your brand top-of-mind for the lead and sets the stage for further communication.

Real-Time Analytics and Lead Scoring

  1. Insightful Lead Scoring: momencio goes beyond mere data collection by providing real-time lead scoring. This feature helps you prioritize follow-ups based on the lead’s potential, ensuring that high-value prospects receive immediate attention.
  2. Actionable Insights: The platform offers real-time analytics on booth traffic, engagement levels, and the effectiveness of follow-up communications. These insights allow for agile adjustments to strategies and presentations, even in the midst of the trade show.

Enhanced Team Collaboration and Efficiency

  1. Centralized Contact Management: With momencio, all leads and contacts are stored in a centralized database accessible by the entire team. This facilitates efficient lead management and ensures that everyone is updated on the status of follow-ups and interactions.
  2. Streamlined Communication: The platform enables seamless communication within teams, allowing for quick assignment of leads to the most appropriate team member for follow-up. This ensures that leads are engaged with relevant information and expertise, enhancing the chances of conversion.

Personalization and Engagement

  1. Dynamic Content Delivery: momencio allows for the customization of content delivered to leads based on their interests and interactions. Whether it’s product information, whitepapers, or case studies, the content can be tailored to ensure relevance and impact.
  2. Enhanced Engagement Tools: Through the use of personalized microsites and targeted follow-up campaigns, momencio helps maintain and deepen engagement with leads post-trade show, nurturing them through the sales funnel towards conversion.

Read here why momencio is The ultimate event tool for sales.


The advancements in technology quickly impact trade shows. If you want to make your trade shows an ultimate success, momencio is what you need. The integration of momencio into your international trade shows 2024 strategy offers a comprehensive solution to the challenges of lead capture, management, and follow-up. Its ability to provide real-time insights, personalized engagement, and enhanced team collaboration makes it an essential tool for any business looking to leverage the full potential of international trade shows 2024. By streamlining the end-to-end process of lead management, momencio not only maximizes the ROI of trade show participation but also transforms leads into lasting business relationships.

In the competitive arena of international trade, having momencio as part of your arsenal equips you with the technology and insights needed to stand out and succeed, so get in touch and get this trade show solution now!

FAQs: Maximizing Success at International Trade Shows 2024 with momencio

  1. How does momencio enhance lead capture at trade shows?
    1. momencio streamlines the lead capture process with its easy-to-use interface, allowing for quick scanning of QR codes and business cards. This ensures that valuable lead information is accurately captured without disrupting the flow of conversation. Moreover, momencio enriches captured data with additional insights, providing a comprehensive view of each lead for more effective follow-up.
  2. Can momencio integrate with existing CRM systems?
    1. momencio is designed to integrate seamlessly with a wide range of CRM systems. This integration ensures that lead information captured at trade shows is directly fed into your company’s CRM, maintaining data continuity and integrity. It simplifies the process of lead management and ensures that all team members have access to the most current information.
  3. How quickly can momencio send out follow-up communications to captured leads?
    1. momencio can automate personalized follow-up emails immediately after a lead is captured. This prompt engagement helps keep your brand at the forefront of the prospect’s mind and lays the groundwork for further communication. The speed and relevance of follow-up are critical factors in converting leads into opportunities.
  4. What kind of real-time analytics does momencio provide during a trade show?
    1. momencio offers a suite of real-time analytics, including booth traffic analysis, engagement levels, and the effectiveness of different follow-up strategies. These insights allow you to adjust your approach on the fly, ensuring that you’re continually operating with the most effective tactics to engage and capture leads.
  5. Is momencio suitable for companies attending multiple international trade shows simultaneously?
    1. Absolutely. momencio is designed to support businesses regardless of the scale at which they operate. For companies attending various trade shows simultaneously, momencio provides a centralized platform to manage leads from all events effectively, ensuring that no opportunity is missed due to oversight or mismanagement.
  6. How does momencio prioritize leads for follow-up?
    1. momencio uses an intelligent lead scoring system that evaluates leads based on their interactions and potential interest. This system prioritizes leads, ensuring that your team focuses their efforts on the most promising prospects first, thereby improving efficiency and increasing the chances of conversion.
  7. Can momencio help with post-trade show lead nurturing?
    1. Yes, momencio is not just about capturing and initiating follow-up; it’s also a powerful tool for nurturing leads for the post-trade show. Through personalized email campaigns, microsites tailored to individual lead interests, and ongoing analytics, momencio helps maintain engagement and guide leads through the sales funnel.
  8. How user-friendly is momencio for first-time users at a trade show?
    1. momencio is designed with a user-friendly interface that is intuitive for first-time users. Minimal training is required to get started, allowing your team to focus on what’s important – engaging with prospects and capturing leads. Additionally, momencio offers comprehensive support and resources to ensure users can fully leverage all its features.
  9. What makes momencio different from other lead management tools?
    1. momencio sets itself apart with its comprehensive suite of features designed specifically for trade show environments. Its seamless integration with CRM systems, immediate personalized follow-up, real-time analytics, and lead nurturing capabilities provide a holistic approach to trade show lead management. momencio is more than just a tool; it’s a strategic partner in maximizing trade show success.
  10. How can businesses get started with momencio for their next trade show?
    1. Getting started with momencio is straightforward. Companies can contact momencio directly through its website to schedule a demo and discuss their specific trade show needs. The momencio team will guide you through the setup process, ensuring that the platform is tailored to support your trade show goals effectively.

Interesting Facts from Research on International Trade Shows 2024

  1. Global Economic Impact: International trade shows 2024 can significantly contribute to the worldwide economy. According to the Global Association of the Exhibition Industry (UFI), the exhibition industry was valued at approximately $137 billion in pre-pandemic times, underlining its critical role in global commerce.
  2. Attendance and Participation: Despite the rise of digital marketing, face-to-face interactions still need to be more relevant. A study by the Center for Exhibition Industry Research (CEIR) found that 81% of trade show attendees have to buy authority, indicating that these events are prime opportunities for making high-impact business deals.
  3. Lead Conversion Rates: Exhibitors at trade shows often experience higher conversion rates compared to other marketing channels. The Trade Show News Network (TSNN) reports that the average conversion rate for leads generated at trade shows is about 4-5%, significantly higher than the average digital marketing conversion rate.
  4. Sustainability Initiatives: An increasing number of trade shows are adopting sustainability practices. Events are now utilizing digital signage, recycling programs, and energy-efficient lighting to reduce their carbon footprint. Some events have achieved up to a 90% waste diversion rate from landfills.
  5. Technology Adoption: The integration of technology into trade shows is accelerating. The Event Manager Blog highlights that over 75% of event organizers plan to use event apps for engagement, with technologies like AR/VR, AI, and IoT becoming increasingly prevalent to enhance the attendee experience.
  6. Economic Benefits for Host Cities: Hosting an international trade show can bring significant economic benefits to the host city. According to Oxford Economics, major trade shows can generate up to $1.5 billion in economic impact, creating jobs, boosting local businesses, and increasing tourism revenues.
  7. Rapid Information Exchange: A survey by Exhibitor Magazine found that 92% of trade show attendees come to see and learn about what’s new in their industry. This highlights trade shows as pivotal platforms for the rapid exchange of ideas and innovations.
  8. Networking Efficiency: Face-to-face meetings at trade shows are highly efficient for networking, with Meeting Professionals International (MPI) noting that it takes an average of 3.5 in-person meetings to close a deal, compared to 5 virtual meetings.
  9. Hybrid Event Growth: The Events Industry Council reports a surge in hybrid events, with a prediction that 60% of all trade shows will offer a virtual component by 2024. This evolution caters to a wider audience, blending the best of in-person and online experiences.
  10. Exhibitor ROI: According to a study by the Exhibition and Event Association of Australasia (EEAA), for every dollar spent on exhibiting at a trade show, businesses see an average return of $4.50, showcasing the high ROI potential of trade show participation.

These fascinating facts underscore the dynamic and evolving nature of international trade shows 2024, highlighting their importance as a cornerstone of global business networking, innovation, and economic development. As we look to the future, it’s clear that these events will continue to be vital for fostering business connections, showcasing cutting-edge technologies, and driving sustainable practices within industries worldwide.

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The Ultimate momencio FAQs Mastering Event Lead Management and Conversion

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momencio is a revolutionary platform designed to bridge the event and sales gap, offering a holistic approach to event lead management and conversion.

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momencio - AI Lead Enrichment


The AI Lead Enrichment is a proprietary service of momencio designed to simplify and enhance the
process of capturing and enriching lead information at any type of event.

By using momencio’s mobile or tablet app, you can use the device’s camera to take a clear picture of any form of identification, including, but not limited to, name tags/event badges/business cards. Our AI-driven service leverages OCR technology to identify any information captured and map any relevant data to a contact record. The contact record is then fed to our Lead Enrichment service, which creates a more complete contact record. The process provides exhibitors with the most accurate and up-to-date contact details available.

The Reality of Event Data Collection

In the dynamic environment of event floors, achieving perfect data accuracy can sometimes be challenging. Both traditional lead capture methods using event APIs and AI Lead Enrichment strive for
high accuracy, but various factors can impact the data collected:

  • Personal Email Usage: Some attendees register with personal email addresses.
  • Name Misspellings: Minor errors can occur during registration.
  • Generic Email Addresses: Use of addresses like
  • Broad Registration Categories: Attendees might register under general titles (e.g., Biomedical
  • Complex Company Structures: Companies with multiple sub-companies can complicate data


AI Lead Enrichment is specifically designed to manage these scenarios, continually learning and
adapting to improve its accuracy.

Advanced Services for Lead Enrichment

AI Lead Enrichment leverages a suite of advanced tools and services to ensure the highest quality data retrieval:

  • Machine Learning: Continuously improves the accuracy of lead data.
  • AI (Artificial Intelligence): Enhances basic information with additional details.
  • Data Enrichment: Adds valuable contact details to enhance lead profiles.
  • LinkedIn Services: Provides up-to-date professional profiles.

Our Commitment to Excellence

AI Lead Enrichment excels in providing accurate data, yet certain edge cases may present challenges. These include:

  • Private LinkedIn Profiles: Some professional details might be inaccessible.
  • Personal Email Addresses: When registrants use personal rather than business emails.
  • Small-Scale Businesses: Limited online presence can affect data richness.
  • Self-Employed Individuals: Lack of company affiliation might limit available data.
  • Event Staff Contacts: Scanned badges may occasionally belong to event staff.
  • Extensive Sub-Company Networks: Complexity in identifying the correct entity.
  • Security-Sensitive Industries: Industries like military or government may have restricted

Despite these potential challenges,
AI Lead Enrichment strives to provide the best possible data,
ensuring valuable insights for effective follow-ups.

How AI Lead Enrichment Enhances Your Event Strategy

  1. Data Capture: Seamlessly capture attendee information such as first name, last name, and
    company name.
  2. Data Enrichment: Utilize AI to enhance this basic information with additional details like
    business email and LinkedIn profile.
  3. Immediate Engagement: Send personalized follow-up emails and provide links to personalized
    microsites to maintain engagement.


momencio’s AI Lead Enrichment innovative technology ensures high data accuracy and enrichment, significantly improving your follow-up strategies and boosting overall event ROI.

By operating independently of event-specific APIs, ULC offers versatility across various events while enhancing your lead capture and engagement efforts.

Additional Information on Event APIs

Traditional event APIs play a crucial role in modern event management, facilitating tasks like attendee data collection and session tracking. However, there are common challenges associated with these APIs:

  • Data Delays: Delays in data delivery can affect timely decision-making.
  • Inconsistent Data Quality: Variability in data quality can undermine event analytics.
  • Misleading Event Data: Issues like duplicates can lead to inaccurate attendee estimates.
  • Limited Data Scope: Traditional APIs might miss crucial information that enhances attendee
    engagement and event ROI.


momencio’s AI Lead Enrichment overcomes these challenges by offering enriched data with high
accuracy, making it a versatile and cost-effective alternative to traditional event APIs.

How AI Lead Enrichment Works

  1. Data Capture: Captures attendee information, including first name, last name, and company
  2. Data Enrichment: Enhances basic information with additional details like business email and
    LinkedIn profile.
  3. Immediate Engagement: Sends personalized follow-up emails and links to personalized
    microsites for continued engagement.

By leveraging momencio’s AI Lead Enrichment, you can transform event interactions into meaningful business opportunities, ensuring every lead is accurately captured and effectively engaged

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