Making your event a success
Did you know that event marketing offers a better ROI compared to other marketing channels? According to Splash report, 52% of CEOs believe so. However, event planning can be stressful, especially when things don’t go according to plan. But with the right event planning tips, you can attract people to your event and make your event a success. In this article, we’ll share the top five event planning tips that can make all the difference, from early preparation to using badge scanners. Follow these practical steps for Event Planning to make your next event a success
Setting Yourself Up for Event Planning Success
The most crucial part of event planning is to start preparing for it as quickly as possible. Only robust and timely preparation can help you ace the lead capture process effectively and turn those leads into loyal customers.
If a large audience of 500+ people is showing up, you should prepare for it 2-3 months before for professional arrangements. Even if there are fewer than 500 attendees, you should give yourself at least a month to handle everything robustly.
Have a Goal
Business events are not fun gatherings where you listen to some music, eat good food, and go back home. These are serious affairs, so you should have a purpose before planning for them.
Do you want to boost your brand awareness and attract new customers? Do you want to show your latest line of products? How many attendees do you want to engage? You must answer such questions to ensure your event turns out to be successful. These questions should be quantifiable. For instance, if you’re planning to introduce a new product lineup, tell yourself that you want 100 people to show 5 of your new products.
Having specific goals before planning business events can help you stay focused, stand out from your competitors, and capture more leads.
Identify the Audience
Setting a goal initially is also essential because it helps you determine your target audience for the event. Or, you can set the event’s goal based on your selected audience.
Regardless of the sequence, gather as much information on the attendees as possible, from demographics to product preferences. Doing that makes it easier to follow up with them later through emails and other avenues.
Diversify your Marketing Strategy
Without proper marketing, your event is destined to fail. You must inform your audience about event details while taking an audience-centric approach. For instance, if you’re planning to reveal your new product lineup, don’t tell the audience about the products. Instead, inform them that you’ve something that will make their lives easier.
Once you have perfected your marketing message, now it’s time to spread it all over the marketing platforms. Don’t just rely on email or any other single source. Create social media posts, deliver emails, engage with previous customers, add website announcements, and even create newsletters to maximize your event’s reach.
Creating a Budget for Your Event
It should be evident that arranging a business event will cost you money, and sometimes a lot of money. After all, your budget is one element that will dictate multiple aspects of the event. There is no need to come up with a very rigid number, but having an outline of the expenses can go a long way.
Some of the most significant considerations in this regard are:
- Venue: Venue is also important in the budget and overall success of your event. The rental costs for your booth are the most significant part of your expense here, but having a virtual event can save you this cost.
- Marketing: Effective marketing is crucial for the success of your event, so pick the proper channels and platforms for promoting it.
- Contingencies: Set aside 10-20% of total expenses to cover any surprises in your journey.
Lead-Capturing Technology— Wrap-Up
You can take the effectiveness and appeal of your business event to the next level using state-of-the-art lead-capturing technology. The attendees at your event are potential lead sources, and you can capture their information using badge scanners.
momencio is the solution that comes in handy here. It shows your attendees’ activity on all of your websites, making our holistic system quite effective in converting leads to customers. These holistic insights into potential customers’ behavior help you prepare for your next move and stand out in a crowded market.