Published on
Mar 2024


◗◗4 Benefits of Sales Enablement | Does it Improve Bottom Line?

5 min. read
Benefits of Sales Enablement momencio

The business landscape is quickly changing, and to stay ahead of the competition, you need more than just a talented sales team. You need to leverage advanced technologies and adopt strategies that help skyrocket your revenue and boost your bottom line. Sales enablement is one strategy that allows you to empower your sales team by providing them with content and sessions. Not only this, but there are many benefits of sales enablement, including better collaboration between sales and marketing teams, enhanced customer engagement, etc.

According to Sales and Marketing, organizations with sales enablement have 49% win on forecasted deals. So, let’s explore some key benefits of sales enablement for your business and how it can boost your bottom line.

What is Sales Enablement?

Sales enablement refers to providing sales teams with the resources and tools to engage with prospects and close deals effectively. These resources can include various activities, such as training and coaching and creating and distributing sales collateral and content. You can also leverage technology and systems to improve sales processes and align sales and marketing efforts.

According to Marketo, sales and marketing alignment help your company become 67% better at closing deals.

With this strategy’s help, you can deliver value to customers, address their needs, and overcome objections. Resultantly, you’ll see a boost in your sales, generating good revenue. State of Sales Enablement report reveals:

Teams with sales enablement techniques in place for over two years are 48% more likely to experience high buyer engagement.

4 Benefits of Sales Enablement | event management momencio

Benefits of Sales Enablement for Your Business

Here are a few benefits of sales enablement for your business that help you understand its importance:

1.    Helps Sales reps close More Deals

One of the significant benefits of sales enablement is that it helps your sales reps close more deals by providing them with the proper training. Moreover, it gives them the resources and support to effectively engage with prospects and move them through the sales funnel. When using sales enablement tools such as sales playbooks, prospecting templates, and customer case studies, your sales team can more effectively communicate the value of your products or services and overcome objections.

For instance, a sales rep can use a sales playbook to get guidance about each stage of the sales process, from acquiring prospects to closing. The playbook can provide them with a clear understanding of the customer’s needs, pain points, buying criteria, etc. This can help them build trust and credibility with the prospect, leading to a higher likelihood of closing the deal.

2.    Better Customer Service

Effective sales enablement can help your sales team better understand your customers’ needs, leading to better customer service. By accessing relevant information about your customers, such as their previous purchases and preferences, your sales reps can tailor their sales pitch to each customer, making them feel more valued and appreciated. This can help build customer loyalty, leading to repeat business, positive word-of-mouth recommendations, and lead capture.

3.    Makes Sales Process Efficient

One of the critical benefits of sales enablement is that it streamlines your sales process by providing your sales team with access to tools and resources that make their jobs easier. You can leverage these tools to automate tasks such as lead qualification and customer follow-up.

Resultantly, you will free up your sales reps’ time to focus on selling, leading to higher productivity and revenue. On top of that, automation also decreases the need for new hiring, doesn’t waste time, and helps you save money.

4.    Increase Collaboration Within Departments

Fostering collaboration between your sales team and other departments is one of the significant benefits of sales enablement. These can be your marketing and customer service departments or others.

By providing your sales team with access to the same data and resources as other departments, you can improve communication within the organization. It also ensures that everyone works towards the same goals, leading to higher revenue and profitability.

Sales Enablement Best Practices

Now that you are aware of the many benefits of sales enablement, here are some of the sales enablement best practices:

1.    Make Content Accessible and easy to understand

To help your sales team succeed, it’s essential to ensure they have easy access to the information and resources they need. This means ensuring that all of your sales content is well-organized, easy to navigate, and presented in a way that’s easy to understand.

For instance, if you use CRM or any other sales enablement tool, ensure it’s flexible. Additionally, it should integrate easily with your other sales tools and software so the sales team can get the maximum benefits of sales enablement.

2.    Identify High Performing Activities

Another sales enablement best involves identifying high-performing sales activities. Doing so has many benefits, as it helps you convert leads to customers. You can focus your sales efforts on those activities most likely to produce results. This means analyzing your data to identify patterns in customer behavior.

Or conduct surveys or interviews with your sales team to better understand what’s working and what’s not. Once you’ve identified the most effective activities, you can work to optimize your sales process around those activities.

3.    Align Your Sales Strategy with Customer Path

Lastly, make sure your sales strategy is aligned with your customer’s path to purchase. Remember, every customer is different and has different needs. So, you need to understand their needs and preferences and tailor your sales process to meet those needs.

You can easily do this by creating your buyer persona, mapping touchpoints, and identifying customers’ goals. For example, if your customers prefer to research online before making a purchase, you should focus on creating high-quality content that helps them make informed decisions.


Sales enablement provides your sales team with the necessary tools or resources they need to streamline their sales procedure. The benefits of sales enablement include an efficient sales process, closing more deals, and capturing more leads. But to capture more leads, momencio is what you need.

momencio is an event enablement platform that helps exhibitors capture, engage, and follow up with their event leads. We offer features like lead capture, retrieval, badge scanning, email follow-up, digital collateral sharing, and real-time lead engagement insights. So, get in touch now and make your events an ultimate success!

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The Ultimate momencio FAQs Mastering Event Lead Management and Conversion

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momencio is a revolutionary platform designed to bridge the event and sales gap, offering a holistic approach to event lead management and conversion.

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momencio - AI Lead Enrichment


The AI Lead Enrichment is a proprietary service of momencio designed to simplify and enhance the
process of capturing and enriching lead information at any type of event.

By using momencio’s mobile or tablet app, you can use the device’s camera to take a clear picture of any form of identification, including, but not limited to, name tags/event badges/business cards. Our AI-driven service leverages OCR technology to identify any information captured and map any relevant data to a contact record. The contact record is then fed to our Lead Enrichment service, which creates a more complete contact record. The process provides exhibitors with the most accurate and up-to-date contact details available.

The Reality of Event Data Collection

In the dynamic environment of event floors, achieving perfect data accuracy can sometimes be challenging. Both traditional lead capture methods using event APIs and AI Lead Enrichment strive for
high accuracy, but various factors can impact the data collected:

  • Personal Email Usage: Some attendees register with personal email addresses.
  • Name Misspellings: Minor errors can occur during registration.
  • Generic Email Addresses: Use of addresses like
  • Broad Registration Categories: Attendees might register under general titles (e.g., Biomedical
  • Complex Company Structures: Companies with multiple sub-companies can complicate data


AI Lead Enrichment is specifically designed to manage these scenarios, continually learning and
adapting to improve its accuracy.

Advanced Services for Lead Enrichment

AI Lead Enrichment leverages a suite of advanced tools and services to ensure the highest quality data retrieval:

  • Machine Learning: Continuously improves the accuracy of lead data.
  • AI (Artificial Intelligence): Enhances basic information with additional details.
  • Data Enrichment: Adds valuable contact details to enhance lead profiles.
  • LinkedIn Services: Provides up-to-date professional profiles.

Our Commitment to Excellence

AI Lead Enrichment excels in providing accurate data, yet certain edge cases may present challenges. These include:

  • Private LinkedIn Profiles: Some professional details might be inaccessible.
  • Personal Email Addresses: When registrants use personal rather than business emails.
  • Small-Scale Businesses: Limited online presence can affect data richness.
  • Self-Employed Individuals: Lack of company affiliation might limit available data.
  • Event Staff Contacts: Scanned badges may occasionally belong to event staff.
  • Extensive Sub-Company Networks: Complexity in identifying the correct entity.
  • Security-Sensitive Industries: Industries like military or government may have restricted

Despite these potential challenges,
AI Lead Enrichment strives to provide the best possible data,
ensuring valuable insights for effective follow-ups.

How AI Lead Enrichment Enhances Your Event Strategy

  1. Data Capture: Seamlessly capture attendee information such as first name, last name, and
    company name.
  2. Data Enrichment: Utilize AI to enhance this basic information with additional details like
    business email and LinkedIn profile.
  3. Immediate Engagement: Send personalized follow-up emails and provide links to personalized
    microsites to maintain engagement.


momencio’s AI Lead Enrichment innovative technology ensures high data accuracy and enrichment, significantly improving your follow-up strategies and boosting overall event ROI.

By operating independently of event-specific APIs, ULC offers versatility across various events while enhancing your lead capture and engagement efforts.

Additional Information on Event APIs

Traditional event APIs play a crucial role in modern event management, facilitating tasks like attendee data collection and session tracking. However, there are common challenges associated with these APIs:

  • Data Delays: Delays in data delivery can affect timely decision-making.
  • Inconsistent Data Quality: Variability in data quality can undermine event analytics.
  • Misleading Event Data: Issues like duplicates can lead to inaccurate attendee estimates.
  • Limited Data Scope: Traditional APIs might miss crucial information that enhances attendee
    engagement and event ROI.


momencio’s AI Lead Enrichment overcomes these challenges by offering enriched data with high
accuracy, making it a versatile and cost-effective alternative to traditional event APIs.

How AI Lead Enrichment Works

  1. Data Capture: Captures attendee information, including first name, last name, and company
  2. Data Enrichment: Enhances basic information with additional details like business email and
    LinkedIn profile.
  3. Immediate Engagement: Sends personalized follow-up emails and links to personalized
    microsites for continued engagement.

By leveraging momencio’s AI Lead Enrichment, you can transform event interactions into meaningful business opportunities, ensuring every lead is accurately captured and effectively engaged

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