Tag: sales enablement

Event Management

5 Must-Have Features of an Event Lead Capture App

Attending important networking events, such as trade shows, is a vital part of many businesses’ marketing strategy. However, many companies struggle to successfully capture,

From the CEO

The Future of Events: Instantly Connecting Events With Your Sales Effort

A cursory glance at the sales and marketing budget of nearly any B2B organization will show that while some things have changed – line item

Sales Enablement

Email Blasts Might Be Ruining Your Sales Strategy

Let me start by saying, I’m not here to answer the question, “What is marketing automation?”. Marketing automation is overrated. Sure, it has its place