Published on
Feb 2017


◗◗Taming the Beast: Your Event and Big Data

3 min. read
big data, momencio, lead capture - Taming the Beast: Your Event and Big Data

Big data got you feeling down? We totally get it. But it doesn’t have to be that way anymore. The days of not knowing what to do with your company’s data post-event are gone (hallelujah). Now, we’re speaking a different language—the intelligent use of data through real-time analytics—allowing event professionals to once and for all retire the notion that interaction has to end when an event ends.

As Gartner, the world’s leading technology research and advisory company states, “Big data is high-volume, high-velocity and/or high-variety information assets that demand cost-effective, innovative forms of information processing that enable enhanced insight, decision making, and process automation.” So, let’s think. Why are the three-V’s of big data (volume, velocity, variety) important to your company? And how can harnessing them help you determine event ROI?

Your Event and Big Data:


When you’re representing your company at an event or trade show, the sheer volume of attendees, not to mention their collective information, can feel overwhelming, right? Think about it. Each lead captured possesses a variety of likes, dislikes, interests, engagements, purchases, etc. Now, you can see the volume and potential overload of information if the ability to process this data is not in place.

Next-generation lead-retrieval platforms for trade shows take the guessing out of “what to do next?” with your customers. In fact, our friends over at Meetings & Conventions, a Northstar Travel Media Site, say, “The ability to get real-time data and take action on it during a trade show is a game changer.”

Now, you can start capturing valuable information from the very beginning of an event. Starting with a simple badge scan at your booth, you can begin tracking your visitors and their engagement with your brand materials. It sounds like rapid-fire data coming into us, and that’s the velocity at which big data works. Remember that MTV show True Life? Well, “You think you know, but you have no idea.” The same goes for the speed of data. It comes in faster and, in many cases, more complex than we ever thought possible.

And, since we all know that each customer has their own tailored needs and wants, no two people are the same, and that shows in the data, too. The variety of data available is exponential, and how to close the sale greatly depends on a company’s ability to constantly evolve its marketing tactics in a strategic, data-driven way.

Taming the Beast: Your Event and Big Data

Beyond the booth

Big data is an invaluable tool in terms of client relationship management and how a company tailors its marketing to offer the best solutions to a customer’s needs. Access to clean, transparent information affords your sales team the opportunity to build business relationships based on cold, hard facts – not guesses. The newest wave of lead-retrieval platforms, can now collect and process previously fragmented contact details to ensure you follow-up at the right moment with the right message.

Wouldn’t it be awesome to have clear-cut engagement metrics to assist your efforts, instead of a stack of business cards and cold-calls to make? Big data can seem daunting, as we know first-hand! But in all seriousness, big data can and will help you determine event ROI by letting you know if your best efforts were truly successful.


Stop freaking out about big data! With the proper business intelligence tool, it doesn’t have to be that way any longer. Take control of the pesky three-V’s of big data. Start making calculated decisions for your business by implementing a lead retrieval platform, like momencio, that goes beyond the booth at your next event. You won’t regret it and your bottom-line won’t, either.

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the ultimate momencio faqs: mastering event lead management and conversion
The Ultimate momencio FAQs Mastering Event Lead Management and Conversion

Get to know momencio and why you need this event tool for sales

momencio is a revolutionary platform designed to bridge the event and sales gap, offering a holistic approach to event lead management and conversion.

*required: please add your full name and work email and we will send you a download link

momencio - AI Lead Enrichment


The AI Lead Enrichment is a proprietary service of momencio designed to simplify and enhance the
process of capturing and enriching lead information at any type of event.

By using momencio’s mobile or tablet app, you can use the device’s camera to take a clear picture of any form of identification, including, but not limited to, name tags/event badges/business cards. Our AI-driven service leverages OCR technology to identify any information captured and map any relevant data to a contact record. The contact record is then fed to our Lead Enrichment service, which creates a more complete contact record. The process provides exhibitors with the most accurate and up-to-date contact details available.

The Reality of Event Data Collection

In the dynamic environment of event floors, achieving perfect data accuracy can sometimes be challenging. Both traditional lead capture methods using event APIs and AI Lead Enrichment strive for
high accuracy, but various factors can impact the data collected:

  • Personal Email Usage: Some attendees register with personal email addresses.
  • Name Misspellings: Minor errors can occur during registration.
  • Generic Email Addresses: Use of addresses like
  • Broad Registration Categories: Attendees might register under general titles (e.g., Biomedical
  • Complex Company Structures: Companies with multiple sub-companies can complicate data


AI Lead Enrichment is specifically designed to manage these scenarios, continually learning and
adapting to improve its accuracy.

Advanced Services for Lead Enrichment

AI Lead Enrichment leverages a suite of advanced tools and services to ensure the highest quality data retrieval:

  • Machine Learning: Continuously improves the accuracy of lead data.
  • AI (Artificial Intelligence): Enhances basic information with additional details.
  • Data Enrichment: Adds valuable contact details to enhance lead profiles.
  • LinkedIn Services: Provides up-to-date professional profiles.

Our Commitment to Excellence

AI Lead Enrichment excels in providing accurate data, yet certain edge cases may present challenges. These include:

  • Private LinkedIn Profiles: Some professional details might be inaccessible.
  • Personal Email Addresses: When registrants use personal rather than business emails.
  • Small-Scale Businesses: Limited online presence can affect data richness.
  • Self-Employed Individuals: Lack of company affiliation might limit available data.
  • Event Staff Contacts: Scanned badges may occasionally belong to event staff.
  • Extensive Sub-Company Networks: Complexity in identifying the correct entity.
  • Security-Sensitive Industries: Industries like military or government may have restricted

Despite these potential challenges,
AI Lead Enrichment strives to provide the best possible data,
ensuring valuable insights for effective follow-ups.

How AI Lead Enrichment Enhances Your Event Strategy

  1. Data Capture: Seamlessly capture attendee information such as first name, last name, and
    company name.
  2. Data Enrichment: Utilize AI to enhance this basic information with additional details like
    business email and LinkedIn profile.
  3. Immediate Engagement: Send personalized follow-up emails and provide links to personalized
    microsites to maintain engagement.


momencio’s AI Lead Enrichment innovative technology ensures high data accuracy and enrichment, significantly improving your follow-up strategies and boosting overall event ROI.

By operating independently of event-specific APIs, ULC offers versatility across various events while enhancing your lead capture and engagement efforts.

Additional Information on Event APIs

Traditional event APIs play a crucial role in modern event management, facilitating tasks like attendee data collection and session tracking. However, there are common challenges associated with these APIs:

  • Data Delays: Delays in data delivery can affect timely decision-making.
  • Inconsistent Data Quality: Variability in data quality can undermine event analytics.
  • Misleading Event Data: Issues like duplicates can lead to inaccurate attendee estimates.
  • Limited Data Scope: Traditional APIs might miss crucial information that enhances attendee
    engagement and event ROI.


momencio’s AI Lead Enrichment overcomes these challenges by offering enriched data with high
accuracy, making it a versatile and cost-effective alternative to traditional event APIs.

How AI Lead Enrichment Works

  1. Data Capture: Captures attendee information, including first name, last name, and company
  2. Data Enrichment: Enhances basic information with additional details like business email and
    LinkedIn profile.
  3. Immediate Engagement: Sends personalized follow-up emails and links to personalized
    microsites for continued engagement.

By leveraging momencio’s AI Lead Enrichment, you can transform event interactions into meaningful business opportunities, ensuring every lead is accurately captured and effectively engaged

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