Published on
Oct 2023


◗◗Power of real-time event insights: Making informed decisions

6 min. read
Real-time event insights - momencio

Consider the last time you had to move swiftly at work. Perhaps you were debating whether to start a new marketing campaign or what pricing to charge for your goods before a significant holiday. Did you have time for real-time activity monitoring, or did you have to rely on your intuition?

You most likely need data-driven insights to make an educated conclusion. This is where real-time analytics enters the picture. Real-time event insights provide access to current data, allowing you to make rapid, informed decisions.

Let’s look at real-time event analytics, some instances of its utilization, the advantages of employing comprehensive event analytics, and how to effectively apply evidence-based decision-making.

What exactly is real-time analytics?

The process of gathering, evaluating, and acting on data in real time is called real-time analytics. This implies that you may make judgments based on information that is just seconds or minutes old rather than hours, days, or weeks-old data.

Real-time event insights require three key components

The event industry is massive. According to Amazon Web Services, the event industry is expected to hit 1752.9 billion dollars in 2032. You can leverage it with these three components:

1. Data

This is the raw data that you’ll be studying. It may originate from various sources, such as financial trading, wearable devices, marketing campaign data, etc.

2. Analytics

This is the process of transforming data into knowledge. Machine learning, statistical modeling, data visualization, and natural language processing are all examples of analytics methodologies.

3. Action

Once you have obtained insights from your data, you must take action. This might be delivering a warning to a consumer, real-time replenishment of a product, or altering your marketing plan.

Recognizing the Importance of Real-Time Event Insights

Understanding the real-time data and insights created during an event is the first step in optimizing event ROI. These insights go beyond standard post-event reporting, allowing Event Planners and Field Marketers to take proactive measures during the event. Let’s look at the major factors that make real-time event insights so effective:

1. Immediate Visibility

Real-time event data provide instant access to attendee interactions, booth traffic, and levels of engagement. Event organizers can monitor which sessions attract the most interest, which booths attract the most visits, and how attendees engage with digital material.

2. Data-Informed Decisions

Event Planners and Field Marketers may make data-driven choices on the go when equipped with real-time data. For example, if a certain booth or session is underperforming, changes may be made in real time to improve engagement and ROI.

Power of Real Time Event Insight

3. Engagement with a Personal Touch

Attendee engagement may be tailored thanks to real-time analytics. Event planners may identify high-potential leads and adjust their interactions to increase conversion rates.

4. Resource Distribution

Event Planners may effectively deploy resources by monitoring real-time information. If some sections of the event are doing better than others, resources might be reallocated to capitalize on those possibilities.

5. Adaptive Marketing

Adaptive marketing tactics are enabled by real-time information. Event planners and field marketers may tweak their message and content depending on what resonates most with participants.

Staying ahead in the fast-paced event planning and marketing world requires real-time activity monitoring. This entails actively monitoring attendee interactions as they occur, offering data-driven insights into how well your event works.

The days of depending only on post-event analysis are long gone. Today, having full event analytics at your fingertips, along with performance measurement tools that enable you to make evidence-based choices in real time, is essential.

Key Metrics for Real-Time Event Insights

To successfully leverage the potential of real-time event insights, Event Planners and Field Marketers should concentrate on important indicators that give significant information throughout the event. These are some of the metrics:

1. Real-time activity tracking

Keeping a steady check on real-time activity inside your event is critical. It enables you to detect trends, peaks, and problem areas quickly. Real-Time Activity Tracking gives a live pulse on the performance of your event, allowing for proactive decision-making.

2. Data-Driven Event Insights

Using data-driven insights throughout the event gives you actionable information. You can successfully satisfy the demands of attendees by evaluating their behavior, preferences, and interactions in real-time.

3. Comprehensive event analytics

Comprehensive event analytics include various metrics covering every area of your event. These metrics give a comprehensive perspective of your event’s success, from booth traffic to session attendance and lead scoring.

4. Performance metrics tools

Using performance analytics tools, you may track the success of your event in real time. These tools assist you in determining the efficacy of various areas of your event, such as engagement levels and resource allocation.

5. Evidence-Based Decision Making

Real-time event insights give substantial data on which to make your judgments. Rather than depending on intuition or post-event analysis, you may make educated decisions during the event, improving the attendee experience and ROI.

These five essential criteria ensure that Event Planners and Field Marketers can make educated choices that promote event success. By actively monitoring these indicators in real-time, you will be better able to adapt, engage, and improve your event to accomplish your objectives and surpass guest expectations.

Power of Event Insight

How to Implement Real-Time Analytics Successfully

Whether you are an experienced data professional or just starting, there is no better moment to transition from historical to real-time analytics. Follow these five tips if you want your company’s transformation to proceed successfully and swiftly.

1. Establish your goals and objectives.

Before gathering data and constructing analytics infrastructure, you must identify your goals and objectives. What are your goals for real-time analytics? What precise insights do you seek? You will be better equipped to develop your system to fulfill your goals if you clearly know what you want to achieve.

2. Determine what information you need to acquire.

When you know what objectives you want to accomplish, you can determine what data you need to gather to get there. This information might originate from several sources, such as financial trading data, marketing campaign data, gadgets, sensors, etc. You must consider structured and unstructured data when designing a real-time analytics system.

3. Create your data stack for real-time analytics.

A contemporary data stack is required to gather and analyze data in real time. This contains the appropriate data sources, an ETL/ELT pipeline, a cloud data warehouse or data lake, and an experience layer. You can assure the reliability and scalability of your real-time analytics by investing in the correct data stack, such as Momentio.

4. Gather and evaluate data.

You may begin gathering and analyzing data after your contemporary data stack is in place. This data may provide real-time insights to help you make better choices and respond faster.

5. Maintain and improve your real-time analytics.

It is critical to analyze and adjust your real-time event insights regularly. By doing so, you can guarantee that it is fulfilling your requirements and offering the insights you need to make better choices.


Real-time analytics may assist firms in making rapid, educated choices by providing access to current data. momencio is your one-stop shop for all real-time data analytics requirements. You can get up and running quickly with our simple Live Analytics and start making smarter choices quicker.

Also Read: 10 Proven Strategies for Boosting Event ROI and Engagement

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the ultimate momencio faqs: mastering event lead management and conversion
The Ultimate momencio FAQs Mastering Event Lead Management and Conversion

Get to know momencio and why you need this event tool for sales

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*required: please add your full name and work email and we will send you a download link

momencio - AI Lead Enrichment


The AI Lead Enrichment is a proprietary service of momencio designed to simplify and enhance the
process of capturing and enriching lead information at any type of event.

By using momencio’s mobile or tablet app, you can use the device’s camera to take a clear picture of any form of identification, including, but not limited to, name tags/event badges/business cards. Our AI-driven service leverages OCR technology to identify any information captured and map any relevant data to a contact record. The contact record is then fed to our Lead Enrichment service, which creates a more complete contact record. The process provides exhibitors with the most accurate and up-to-date contact details available.

The Reality of Event Data Collection

In the dynamic environment of event floors, achieving perfect data accuracy can sometimes be challenging. Both traditional lead capture methods using event APIs and AI Lead Enrichment strive for
high accuracy, but various factors can impact the data collected:

  • Personal Email Usage: Some attendees register with personal email addresses.
  • Name Misspellings: Minor errors can occur during registration.
  • Generic Email Addresses: Use of addresses like
  • Broad Registration Categories: Attendees might register under general titles (e.g., Biomedical
  • Complex Company Structures: Companies with multiple sub-companies can complicate data


AI Lead Enrichment is specifically designed to manage these scenarios, continually learning and
adapting to improve its accuracy.

Advanced Services for Lead Enrichment

AI Lead Enrichment leverages a suite of advanced tools and services to ensure the highest quality data retrieval:

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  • AI (Artificial Intelligence): Enhances basic information with additional details.
  • Data Enrichment: Adds valuable contact details to enhance lead profiles.
  • LinkedIn Services: Provides up-to-date professional profiles.

Our Commitment to Excellence

AI Lead Enrichment excels in providing accurate data, yet certain edge cases may present challenges. These include:

  • Private LinkedIn Profiles: Some professional details might be inaccessible.
  • Personal Email Addresses: When registrants use personal rather than business emails.
  • Small-Scale Businesses: Limited online presence can affect data richness.
  • Self-Employed Individuals: Lack of company affiliation might limit available data.
  • Event Staff Contacts: Scanned badges may occasionally belong to event staff.
  • Extensive Sub-Company Networks: Complexity in identifying the correct entity.
  • Security-Sensitive Industries: Industries like military or government may have restricted

Despite these potential challenges,
AI Lead Enrichment strives to provide the best possible data,
ensuring valuable insights for effective follow-ups.

How AI Lead Enrichment Enhances Your Event Strategy

  1. Data Capture: Seamlessly capture attendee information such as first name, last name, and
    company name.
  2. Data Enrichment: Utilize AI to enhance this basic information with additional details like
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  3. Immediate Engagement: Send personalized follow-up emails and provide links to personalized
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momencio’s AI Lead Enrichment innovative technology ensures high data accuracy and enrichment, significantly improving your follow-up strategies and boosting overall event ROI.

By operating independently of event-specific APIs, ULC offers versatility across various events while enhancing your lead capture and engagement efforts.

Additional Information on Event APIs

Traditional event APIs play a crucial role in modern event management, facilitating tasks like attendee data collection and session tracking. However, there are common challenges associated with these APIs:

  • Data Delays: Delays in data delivery can affect timely decision-making.
  • Inconsistent Data Quality: Variability in data quality can undermine event analytics.
  • Misleading Event Data: Issues like duplicates can lead to inaccurate attendee estimates.
  • Limited Data Scope: Traditional APIs might miss crucial information that enhances attendee
    engagement and event ROI.


momencio’s AI Lead Enrichment overcomes these challenges by offering enriched data with high
accuracy, making it a versatile and cost-effective alternative to traditional event APIs.

How AI Lead Enrichment Works

  1. Data Capture: Captures attendee information, including first name, last name, and company
  2. Data Enrichment: Enhances basic information with additional details like business email and
    LinkedIn profile.
  3. Immediate Engagement: Sends personalized follow-up emails and links to personalized
    microsites for continued engagement.

By leveraging momencio’s AI Lead Enrichment, you can transform event interactions into meaningful business opportunities, ensuring every lead is accurately captured and effectively engaged

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