Published on
Mar 2016


◗◗Manos Sifakis: momencio idea – Starting With the Why

6 min. read
events, momencio idea, ceo - Starting With the Why

momencio idea – Starting With the Why

Finding the Big Idea behind momencio wasn’t a lightbulb moment—it was a journey through the trenches of digital marketing and B2B sales, a realm I’ve navigated since the late ’90s. What struck me most was how fundamental yet challenging sales are. Every business hinges on its ability to turn products into profits, but not all can bridge that gap effectively.

The art of generating B2B sales, especially in the context of events, is a puzzle I’ve been piecing together throughout my career. Events, as vibrant and dynamic as they are, have always been about more than just handshakes and business cards. They’re the frontline of brand engagement, yet so much of what happens is left to chance. The leads and the interactions are gold, but only if you can capture and refine them.

That’s where the momencio idea took root. It wasn’t just about creating another tool; it was about crafting a solution that addresses the core challenge: turning fleeting event encounters into solid sales. The stats are grim; a mere fraction of leads receive follow-ups within a day, and even fewer are nurtured to fruition. This isn’t just a missed opportunity; it’s a call to action.

momencio is our answer to this call. It’s built on the belief that your event efforts deserve an ROI that reflects the energy and resources you invest. By integrating lead capture, analytics, and intelligent follow-ups into a cohesive platform, momencio is not just enhancing the event experience—it’s redefining it.

This solution is sculpted from the ground up with our audience in mind. From event planners to sales professionals, each feature is a response to the specific challenges and goals they face. momencio doesn’t just make events more manageable; it transforms them into a strategic asset for growth and engagement.

At its core, momencio is about understanding and addressing the ‘why’ behind every product, feature, and user interaction. It’s about seeing beyond the immediate to the impact we can create—turning leads into relationships and events into milestones on the path to success.

The digital transformation has reshaped how we approach event marketing and sales enablement, bringing both challenges and opportunities to the forefront. The “momencio idea” encapsulates our journey through this transformation, focusing on integrating the human aspect of B2B interactions with cutting-edge technology. We’ve witnessed a paradigm shift in event marketing, where success is no longer measured by the quantity of leads but by the quality of engagement and conversion rates.

This transformation is not without its challenges. The digital landscape is constantly evolving, making it crucial for solutions like momencio to remain adaptable and forward-thinking. The triumph, however, lies in our ability to leverage AI and machine learning not as replacements for human interaction but as tools that enhance and personalize the sales process. Through momencio, we’re not just capturing leads; we’re fostering relationships that are built on relevance and personal connection.

So, what’s next for momencio?

We continue to listen, adapt, and innovate, ensuring that as the landscape evolves, so do we, always staying a step ahead in maximizing the potential of every event interaction. With momencio, the journey from engagement to conversion is not just optimized—it’s transformed.

Looking ahead, the “momencio idea” will continue to evolve, driven by our commitment to innovation and the changing needs of our users. The future of momencio is about going beyond the event floor, offering a 360-degree view of the customer journey that empowers marketers and sales professionals to engage with their audience at every touchpoint.


 In Conversation with Manos Sifakis

Q: How does the “momencio idea” differentiate itself from other event marketing solutions?

A: The “momencio idea” is rooted in the belief that technology should empower, not overpower, the human aspect of sales and marketing. Unlike other solutions that focus solely on data capture, momencio is designed to enhance the entire event-to-sales journey, integrating AI and analytics to personalize and streamline the process. It’s not just about efficiency; it’s about creating meaningful connections.

Q: What inspired the creation of momencio?

A: The inspiration came from a clear gap in the market—events were rich with potential leads, yet most of them were lost in the follow-up process. We saw an opportunity to revolutionize this space by creating a solution that not only captures leads efficiently but also nurtures them through personalized, intelligent follow-ups. The “momencio idea” was born out of a desire to transform event leads into valuable, lasting relationships.

Q: Can you share an example of how momencio has impacted an organization’s event marketing strategy?

A: Absolutely. One of our clients, a major player in the tech industry, was struggling to quantify the ROI of their extensive event participation. After integrating momencio, they were not only able to capture and enrich leads more effectively but also saw a significant increase in their follow-up conversion rates. The real-time insights provided by momencio allowed them to tailor their strategies dynamically, leading to a 60% improvement in event ROI within the first year.

Q: What’s next for momencio?

A: The future of momencio is incredibly exciting. We’re exploring deeper integrations with virtual and hybrid event platforms, expanding our AI capabilities to offer even more personalized engagement, and enhancing our analytics to provide actionable insights across the customer journey. Our vision is to create a seamless ecosystem where event marketing and sales enablement are not just aligned but truly integrated, driving growth and engagement like never before.

Q: How can organizations get started with momencio?

A: Getting started with momencio is simple. We offer a consultative approach to understand your specific needs and challenges, ensuring that momencio is tailored to fit seamlessly into your existing processes. Our team is dedicated to guiding you through every step of the implementation, from integration with your CRM to training your staff on maximizing the platform’s capabilities. Embrace the “momencio idea,” and let’s revolutionize your event marketing strategy together.


We envision momencio becoming an indispensable part of the event marketing ecosystem, seamlessly integrating with virtual and hybrid event platforms to offer a unified solution that transcends physical boundaries. Our goal is to create a world where every interaction is an opportunity to understand and connect with your audience on a deeper level, turning every event into a catalyst for growth and engagement.

Let’s redefine what success looks like in event marketing together. Embrace momencio, and let’s turn every opportunity into a victory.


The Ultimate momencio FAQs Mastering Event Lead Management and Conversion - Event tool for sales
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The Ultimate momencio FAQs – Mastering Event Lead Management and Conversion
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After 2 years of Momencio with Momencio, our event RIO is the best it’s ever been. The whole team is a talented and dedicated group, that Im happy to call partners. I look forward to move opportunities to create and customize as AI becomes more embedded and expansive for marketers.

Gizzy O.
Event Marketing Director

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