ideas, strategies, and insights for better event outcomes

There is no shortage of articles listing AI tools for event marketers. ChatGPT for email copy. Canva AI for booth graphics. Salesforce Einstein for lead scoring. The tool lists are ...

Event marketing ROI is a simple formula surrounded by a complicated set of judgment calls. The formula itself takes one line. The judgment calls, what counts as revenue, what counts ...

Most hybrid event marketing content is written for the person planning the event. The organizer who needs to pick a platform, build an agenda, and produce two audiences at once. ...

A trade show booth game is not a marketing decision. It is a qualification decision. The game you run on the floor determines what lands in your CRM the week ...

Every exhibitor has seen it. An attendee slows as they approach your booth. They glance at the graphics, make eye contact with a rep, maybe even pause for a moment. ...

A busy booth can create the impression that an event was a success. The scanner was active. Conversations were happening. Contacts were captured. The lead count looks healthy in the ...

Most event teams spend the final week before a trade show arranging logistics. Booth setup. Collateral counts. Staff schedules. Shipping confirmations. All of it necessary. None of it is pre-event ...

The hidden layer of event value Most event teams are exceptionally good at designing for delivery. They build agendas, secure speakers, coordinate logistics, manage booth traffic, track registrations, and report ...

You know that moment at a trade show when you’re standing there, badge scanner in hand, smiling at yet another polite “send me some info” guy? Yeah. That’s the exact ...

There is a metric that trade show teams report with genuine pride – ‘daily foot traffic counts’. Hundreds of visitors, sometimes thousands, logged past the stand. And then, in the ...

Most post-show debriefs arrive at the same conclusion: the booth looked great, the product was solid, and the pipeline didn’t reflect either. The gap between a well-designed stand and a ...

In 2002, the Oakland Athletics were one of the poorest teams in Major League Baseball. They had lost three of their best players to richer clubs and had less than ...