Published on
Feb 2024


◗◗The Definitive 2024 Guide to Event Marketing Resources

13 min. read

In Today’s dynamic event marketing environment, maintaining a leading edge is essential, not just beneficial. As technology progresses swiftly and the anticipations of attendees evolve, the demand for event marketers to be innovative, adaptable, and capable of crafting memorable experiences is more pressing than ever. This dynamic environment demands a comprehensive understanding of the latest trends, technologies, and insights that can only be gained through a diverse range of industry-specific resources.
EventTech, Event Industry News, BizBash, PCMA, and similar platforms serve as invaluable wellsprings of knowledge, offering a glimpse into the future of event marketing. These resources provide a blend of inspiration, innovation, and practical advice, covering everything from cutting-edge technology to creative event design, effective engagement strategies, and beyond. By tapping into these resources, event marketers can discover new tools, gain insights into attendee behavior, and explore successful case studies that demonstrate how to overcome common challenges and capitalize on emerging opportunities.

AVenturing into the depths of 2024’s most influential event marketing resources illuminates a fundamental truth: the cornerstone of effective event marketing is the seamless fusion of these insights into an integrated strategy. This article aims to guide event marketers through the wealth of information available, highlighting how momencio can serve as the linchpin in translating these insights into impactful, results-driven event marketing campaigns.

Top Event Marketing Resources

EventTech: Highlighting the Role in Showcasing Latest Event Technologies

EventTech emerges as the quintessential hub for event professionals eager to discover the forefront of event technology. This platform stands out for its dedication to unveiling the latest in digital tools, platforms, and innovative tech solutions designed to streamline event management, enhance attendee engagement, and optimize event marketing strategies. Whether it’s cutting-edge software for virtual and hybrid events, advancements in attendee tracking, or the latest in engagement analytics, EventTech serves as a pivotal resource for those looking to push the boundaries of what’s possible in event execution and experience. By integrating insights and technologies from EventTech, marketers can significantly elevate the impact and efficiency of their events.

Event Industry News: Comprehensive Coverage of Global Event News

Event Industry News (EIN) is renowned for its broad coverage of the event industry, offering readers an in-depth look at the latest trends, developments, and news from around the globe. From the latest event technologies and marketing strategies to sustainability in event planning and beyond, EIN provides a comprehensive resource for event professionals seeking to stay informed on all facets of the industry. The platform’s extensive collection of articles, interviews, case studies, and reports makes it an invaluable tool for anyone looking to keep their finger on the pulse of the ever-evolving event landscape. By leveraging the insights provided by EIN, event marketers can make informed decisions that drive success and innovation in their projects.

BizBash: Resources for Corporate Event and Meeting Professionals

BizBash stands as a cornerstone for corporate events and meeting professionals looking for inspiration, resources, and community. With a rich repository of content ranging from venue discovery and event design to the latest in event technology and tools, BizBash empowers professionals to create more innovative, more impactful events. The platform offers many resources, including articles, photos of past events, vendor directories, and podcasts like GatherGeeks, where experts discuss the nuances of event planning and execution. For those involved in corporate event planning, BizBash is an indispensable resource for ideas, trends, and solutions that can transform ordinary events into memorable experiences.

PCMA: A Beacon for Event Professional Development

The Professional Convention Management Association (PCMA) stands as a cornerstone in the world of event planning and marketing, offering unparalleled educational and networking opportunities. With a mission aimed at transforming the global events industry through professional development and community engagement, PCMA provides a plethora of resources, including cutting-edge educational programs, research publications, and networking events designed to foster innovation and excellence among event professionals. Whether you’re seeking to refine your strategic planning abilities, stay abreast of the latest industry trends, or connect with like-minded professionals, PCMA’s comprehensive offerings ensure you’re well-equipped to elevate your event to the next level.

Corporate Event News: Tailored Insights for the Corporate Event Professional

Corporate Event News serves as a pivotal resource for senior-level event professionals operating within the corporate sphere. This platform distinguishes itself by delivering a targeted stream of industry news, tools, and solutions meticulously curated for those at the helm of corporate event planning. From innovative marketing strategies to the latest in vendor sourcing and event technology, Corporate Event News ensures you have access to the insights needed to design and execute corporate events that not only engage but also drive business forward. It’s the go-to source for professionals seeking to enhance their strategic approach and achieve standout success in their corporate event endeavors.

Meetings Today: Your Guide to Trending Event Practices

Meetings Today shines as a beacon for those eager to delve into the dynamic world of event planning and marketing. This platform caters to the needs of meeting and event planners looking to stay at the forefront of the industry by offering a rich tapestry of industry news, trends, and educational resources. With content ranging from destination spotlights and food and beverage trends to contract negotiation and site selection best practices, Meetings Today equips you with information on how to make informed decisions that enhance the value and impact of your events. Whether you’re in search of inspiration for your next meeting or practical advice on navigating the complexities of event planning, Meetings Today is an invaluable resource in your professional toolkit.

MeetingsNet: Specialized Content for Every Event Segment

MeetingsNet stands out as a premier resource tailored to the multifaceted world of event management. Its unique selling point lies in the specialized content it provides for different segments of the industry, including corporate meetings, medical and pharmaceutical meetings, and association conventions. This targeted approach ensures that professionals within these niches receive the most relevant and actionable insights, trends, and strategies. Whether you’re looking for innovative ideas to enhance attendee engagement, seeking the latest in compliance and regulatory updates for medical meetings, or exploring new technologies to streamline your event processes, MeetingsNet offers a wealth of resources designed to support the evolving needs of event organizers across various sectors.

Event Tech Live: Connecting the Global Event Community with Cutting-Edge Technology

Event Tech Live (ETL) is a pivotal platform that bridges the gap between event professionals and the latest technological advancements. Recognized for its global outreach, ETL facilitates an invaluable exchange of ideas, products, and solutions that propel the industry forward. By showcasing the newest tech trends, tools, and applications relevant to event planning and execution, Event Tech Live fosters a culture of innovation and continuous improvement. Its annual conference and exhibitions, coupled with an engaging online presence, provide a dynamic forum for networking, learning, and discovering the potential of technology to transform events. Whether you’re an event organizer, tech provider, or industry stakeholder, ETL offers unparalleled opportunities to connect with the vanguard of event technology.

Eventbrite Blog: Monthly Roundups of Essential Event Trends and Insights

The Eventbrite Blog serves as a treasure trove of information for event organizers seeking to stay ahead of the curve. Renowned for its comprehensive monthly roundups, the blog delivers a curated selection of trends, insights, and strategies that are shaping the event industry. From innovative marketing tactics and engagement techniques to updates on regulatory changes and sustainability practices, the Eventbrite Blog ensures you’re well-informed and ready to adapt to the ever-changing event landscape. Its diverse range of content, including case studies, how-to guides, and expert interviews, provides actionable advice that can be directly applied to enhance your event planning and execution. For event professionals eager to elevate their events and create unforgettable experiences, the Eventbrite Blog is an essential resource.

event marketing resources

How to Utilize These Resources

Leveraging insights from top event marketing resources is crucial for staying competitive and innovative in the dynamic landscape of event management. Here are strategies for integrating these insights into your event marketing strategies and understanding the importance of innovation and trend awareness.

Integrating Insights into Event Marketing Strategies

1. Regularly Review and Curate Content: Dedicate time each week to review updates from resources like Event Tech Live, MeetingsNet, and the Eventbrite Blog. Curate the content that is most relevant to your current projects or future plans.
2. Implement a Learning Culture: Encourage your team to also engage with these resources. Sharing insights and discussing them in team meetings can spark creativity and innovative thinking.
3. Apply Trends to Your Strategy: Identify trends that align with your audience’s interests and expectations. For example, if you notice a surge in virtual reality (VR) experiences at events, consider how VR could be incorporated into your next event to enhance engagement.
4. Leverage Technology: Use technological solutions, like event management software and social media analytics tools, to apply insights efficiently. For instance, if Event Tech Live showcases a new attendee engagement tool, explore how it can be integrated into your event tech stack.
5. Experiment and Evaluate: Only some trends or insights will be a perfect fit for your tradeshow or event. Choose a few to experiment with, measure the results, and evaluate their impact on your event’s success. This iterative process can help refine your strategy over time.
6. Customize Insights for Your Audience: Remember that your event is unique, and your audience may have specific preferences. Use insights from these resources as a base, but tailor them to fit the context and expectations of your attendees.

The Importance of Staying Ahead of Trends

• Competitive Advantage: Staying ahead of trends allows you to offer unique and memorable experiences that set your events apart from competitors. This can be a significant draw for attendees and sponsors alike.
• Audience Engagement: Innovations, whether in technology, content delivery, or engagement strategies, can dramatically enhance attendee engagement. By implementing fresh ideas and trends, you provide value that keeps your audience coming back.
• Adaptability: The event industry is subject to rapid changes, influenced by technology, societal shifts, and global events. By keeping abreast of trends, you’re better prepared to adapt your strategies to meet these changes head-on.
• Thought Leadership: Being a trendsetter or early adopter in the event industry can establish your brand as a thought leader. This not only attracts attendees but also positions you as a go-to resource for peers and industry publications.
• Long-Term Success: Ultimately, the continuous integration of innovative practices and insights into your event marketing strategies ensures the growth of your events. It demonstrates a commitment to success and an understanding of the evolving landscape of tradeshow and event management.

By actively engaging with and applying the insights from top event marketing resources, you can ensure your events are not only current but also strategically positioned for success. Remember, innovation isn’t just about using the latest technology; it’s about thinking creatively and adapting to ensure your events continually exceed attendees’ expectations.

Elevating Your Event Marketing with momencio

In an industry that thrives on innovation and the seamless integration of technology, momencio stands out as a pivotal tool for event marketers looking to elevate their strategies and outcomes. By harnessing the power of momencio’s advanced features, professionals can not only keep pace with industry trends but also set new benchmarks for success.

Introduction to momencio’s Features

AI-Powered Lead Capture: momencio revolutionizes the process of gathering attendee information with its AI-driven lead capture system. This technology ensures accuracy and efficiency, transforming every interaction into a potential sales lead by automatically collecting and analyzing data in real-time.
Real-Time Analytics: With momencio, the guesswork in event marketing is eliminated. Its real-time analytics provide deep insights into attendee behavior, engagement levels, and overall event performance, allowing event and field marketers to make informed decisions on the fly.
• Seamless CRM Integrations: The platform’s ability to integrate seamlessly with leading CRM systems ensures that the transition from lead capture to sales nurturing is smooth and efficient. This connectivity enhances workflow and ensures that no potential lead falls through the cracks.

Streamlining Event Marketing Efforts and Enhancing ROI

momencio is designed to leverage insights from top industry resources, streamlining event marketing efforts in several key ways:
• Efficiency in Lead Management: By automating the lead capture process and integrating directly with CRM systems, momencio reduces manual data entry and speeds up follow-up times, significantly improving conversion rates.
• Data-Driven Strategy Adjustments: The real-time analytics feature allows event marketers to adjust their strategies mid-event based on actual attendee engagement and interaction data. This agility can lead to more successful outcomes and higher ROI.
• Enhanced Attendee Experience: Utilizing trends and technologies identified from resources like Event Tech Live or MeetingsNet, momencio helps in creating more personalized and engaging experiences for attendees. This not only boosts satisfaction but also increases the likelihood of conversion.

A Case for Using momencio

Consider a scenario where an event marketer identifies a trend toward more personalized attendee experiences from the insights provided by the Eventbrite Blog. Using momencio, they can apply this trend by setting up AI-driven customized follow-up emails and content recommendations based on the specific interests and interactions of each lead captured during the event. This not only demonstrates an understanding and application of current trends but also significantly enhances the effectiveness of the post-event engagement strategy.
Moreover, momencio’s analytics can provide valuable feedback on this strategy’s performance, offering insights that can be used to refine future efforts. The seamless integration with CRM ensures that all stakeholder interactions are recorded and accessible, making it easier to demonstrate the tangible benefits of these innovative approaches to internal teams and decision-makers.

event marketing resources


The landscape of event marketing is ever-evolving, with new trends, technologies, and strategies emerging at a rapid pace. The resources mentioned, such as EventTech, Event Industry News, BizBash, PCMA, Corporate Event News, Meetings Today, MeetingsNet, Event Tech Live, and the Eventbrite Blog, are invaluable in keeping event professionals at the forefront of this dynamic field. They provide a wealth of information, from cutting-edge technologies to the latest industry insights, enabling marketers to design events that are not only engaging but also strategically aligned with the latest trends.
Enter momencio, a powerful tool that seamlessly integrates these insights into your event marketing strategies. With its AI-powered lead capture, real-time analytics, and CRM integrations, momencio not only simplifies the process of managing and nurturing leads but also ensures that your event strategies are data-driven and aligned with current industry trends. By leveraging the capabilities of momencio, event marketers can enhance their ROI, create more personalized attendee experiences, and ensure their events stand out in a crowded market.
We encourage all event professionals to explore these resources and consider how integrating momencio into their event marketing toolkit can elevate their outcomes. In an industry where staying ahead means constantly innovating and adapting, momencio offers a way not just to keep pace but to lead.

Are you ready to transform your event marketing strategies and drive unparalleled success in your events? Discover how momencio can revolutionize your approach with its advanced features and seamless integration of industry insights.
Explore More: Visit our Features Page to dive deeper into what momencio can offer.
See momencio in Action: Schedule a demo Today and witness firsthand how momencio can enhance your event marketing outcomes. Visit our Demo Page to book your session.
Stay Informed: For more insights and updates on leveraging momencio for your event success, subscribe to our newsletter.

Embrace the future of event marketing with momencio. Let’s redefine success together.


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the ultimate momencio faqs: mastering event lead management and conversion
The Ultimate momencio FAQs Mastering Event Lead Management and Conversion

Get to know momencio and why you need this event tool for sales

momencio is a revolutionary platform designed to bridge the event and sales gap, offering a holistic approach to event lead management and conversion.

*required: please add your full name and work email and we will send you a download link

momencio - AI Lead Enrichment


The AI Lead Enrichment is a proprietary service of momencio designed to simplify and enhance the
process of capturing and enriching lead information at any type of event.

By using momencio’s mobile or tablet app, you can use the device’s camera to take a clear picture of any form of identification, including, but not limited to, name tags/event badges/business cards. Our AI-driven service leverages OCR technology to identify any information captured and map any relevant data to a contact record. The contact record is then fed to our Lead Enrichment service, which creates a more complete contact record. The process provides exhibitors with the most accurate and up-to-date contact details available.

The Reality of Event Data Collection

In the dynamic environment of event floors, achieving perfect data accuracy can sometimes be challenging. Both traditional lead capture methods using event APIs and AI Lead Enrichment strive for
high accuracy, but various factors can impact the data collected:

  • Personal Email Usage: Some attendees register with personal email addresses.
  • Name Misspellings: Minor errors can occur during registration.
  • Generic Email Addresses: Use of addresses like
  • Broad Registration Categories: Attendees might register under general titles (e.g., Biomedical
  • Complex Company Structures: Companies with multiple sub-companies can complicate data


AI Lead Enrichment is specifically designed to manage these scenarios, continually learning and
adapting to improve its accuracy.

Advanced Services for Lead Enrichment

AI Lead Enrichment leverages a suite of advanced tools and services to ensure the highest quality data retrieval:

  • Machine Learning: Continuously improves the accuracy of lead data.
  • AI (Artificial Intelligence): Enhances basic information with additional details.
  • Data Enrichment: Adds valuable contact details to enhance lead profiles.
  • LinkedIn Services: Provides up-to-date professional profiles.

Our Commitment to Excellence

AI Lead Enrichment excels in providing accurate data, yet certain edge cases may present challenges. These include:

  • Private LinkedIn Profiles: Some professional details might be inaccessible.
  • Personal Email Addresses: When registrants use personal rather than business emails.
  • Small-Scale Businesses: Limited online presence can affect data richness.
  • Self-Employed Individuals: Lack of company affiliation might limit available data.
  • Event Staff Contacts: Scanned badges may occasionally belong to event staff.
  • Extensive Sub-Company Networks: Complexity in identifying the correct entity.
  • Security-Sensitive Industries: Industries like military or government may have restricted

Despite these potential challenges,
AI Lead Enrichment strives to provide the best possible data,
ensuring valuable insights for effective follow-ups.

How AI Lead Enrichment Enhances Your Event Strategy

  1. Data Capture: Seamlessly capture attendee information such as first name, last name, and
    company name.
  2. Data Enrichment: Utilize AI to enhance this basic information with additional details like
    business email and LinkedIn profile.
  3. Immediate Engagement: Send personalized follow-up emails and provide links to personalized
    microsites to maintain engagement.


momencio’s AI Lead Enrichment innovative technology ensures high data accuracy and enrichment, significantly improving your follow-up strategies and boosting overall event ROI.

By operating independently of event-specific APIs, ULC offers versatility across various events while enhancing your lead capture and engagement efforts.

Additional Information on Event APIs

Traditional event APIs play a crucial role in modern event management, facilitating tasks like attendee data collection and session tracking. However, there are common challenges associated with these APIs:

  • Data Delays: Delays in data delivery can affect timely decision-making.
  • Inconsistent Data Quality: Variability in data quality can undermine event analytics.
  • Misleading Event Data: Issues like duplicates can lead to inaccurate attendee estimates.
  • Limited Data Scope: Traditional APIs might miss crucial information that enhances attendee
    engagement and event ROI.


momencio’s AI Lead Enrichment overcomes these challenges by offering enriched data with high
accuracy, making it a versatile and cost-effective alternative to traditional event APIs.

How AI Lead Enrichment Works

  1. Data Capture: Captures attendee information, including first name, last name, and company
  2. Data Enrichment: Enhances basic information with additional details like business email and
    LinkedIn profile.
  3. Immediate Engagement: Sends personalized follow-up emails and links to personalized
    microsites for continued engagement.

By leveraging momencio’s AI Lead Enrichment, you can transform event interactions into meaningful business opportunities, ensuring every lead is accurately captured and effectively engaged

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