insights to ignite your sales and marketing efforts

Marketing owns the event. Sales owns the follow-up. Nobody owns the intelligence layer in between. That is not a resource problem. It is a structural one — and it is ...

Renting lead scanners for 2–3 events? Manageable. Running 12+ events a year? The math turns against you faster than most event marketers realize. The cost model nobody talks about before ...

The US hosts more large-scale B2B events than any other country. With over 13,000 trade shows running each year and an events market valued at more than $466 billion, the ...

Event data and event intelligence are not two ends of a spectrum. They are two different things entirely. Data describes what you collected. Intelligence is what you built from it. ...

Every B2B team that exhibits at events believes they’re capturing intelligence. They scan badges. They collect names. They feed contacts into a CRM. They send a follow-up email on Monday ...

Every year, B2B companies spend billions of dollars exhibiting at trade shows, conferences, and industry events. They invest in booth design, travel, staffing, and sponsorships. Their reps have thousands of ...

TL;DR Sending PDF attachments after a trade show creates a “data black hole” where sales reps can’t see who is actually interested. By using trackable LiveMicrosites™, your team gets real-time ...

The conventional wisdom around trade shows has a quiet failure problem. Every year, companies across industries invest thousands, sometimes hundreds of thousands on dollars, in booth space, travel, and marketing ...

Three to five days feels like a reasonable follow-up timeline. It is also where event pipeline quietly goes to die. In the 2026 State of US B2B events report, we ...

In 2025, 74% of Fortune 1000 exhibitors increased event budgets, yet only 6 percent felt confident they could convert event leads into revenue. At the same time, 80% of trade ...

Every year, exhibitors walk away from big events with the same feeling. The booth was busy, the conversations were real, and yet the pipeline story later feels oddly thin. That ...