insights to ignite your sales and marketing efforts

TL;DR: How to maximize lead ROI at IDEA25 IDEA 2025 is more than a showcase of innovation in nonwoven fabrics—it’s a goldmine of sales opportunities. But most companies leave leads ...

As we present a detailed analysis of Cvent Leadcapture vs. Swapcard in this article, it is important to note that very few lead capture tools are built to serve the ...

The International Powder & Bulk Solids Conference & Exhibition (IPBS) isn’t just another industrial event; it’s the largest and longest-running powder and bulk solids technology event in the Americas. It ...

Event ROI is under a microscope now more than ever. With event budgets rising again—Statista reported that the global events industry was worth $890 billion in 2020 and is expected ...

When it comes to digital lead capture, two names frequently appear: iCapture vs. Captello. Both solutions offer ways to digitize your lead capturing process and promise smoother, faster integrations with ...

When it comes to event marketing, it’s easy to fall into the trap of thinking the next tool will fix everything. Another app. Another dashboard. Another platform promising to “streamline” ...

Most teams looking for the best event management app aren’t really looking for an app. They’re looking for relief. Relief from the mess of tools that don’t talk to each ...

Introduction to lead scoring in event marketing Why traditional lead scoring isn’t enough for event marketers Most traditional lead scoring systems were built with digital funnels in mind — think ...

Most people don’t talk about it openly, but if you’ve ever worked a trade show floor or stood under the bright lights of an event booth, you know exactly what ...

TL;DR: Many event professionals find themselves repeating the same event mistakes, leading to lost leads, lower ROI, and missed engagement opportunities. From failing to follow up with attendees to underutilizing ...

TL; DR Are you ready to recover, refocus, and actually close those leads? You’ve already done the hardest part—running a successful event. But if you don’t close the loop, you’re ...

Most event marketers are stuck in a cycle. They invest months planning for a trade show, execute with precision, and then… nothing. The leads don’t convert. The follow-ups don’t land. ...