insights to ignite your sales and marketing efforts

Event Management, Event Planning, Event ROI, Event Success, Sales Enablement, Tradeshow Guide

It’s that time of the year again. Most companies are already planning their 2026 events. Teams are booking venues, checking calendars, and putting together slides for next year’s marketing plans. ...

Oct 13, 2025
10 min. read

browse our articles

Posts Filter
Event Management, Event Planning, Event ROI, Event Success, Sales Enablement, Tradeshow Guide

It’s that time of the year again. Most companies are already planning their 2026 events. Teams are booking venues, checking calendars, and putting together slides for next year’s marketing plans. ...

Oct 13, 2025
10 min. read
Trade Show, Event ROI, Event Success, Event tool, Lead Capture, Lead Retrieval, Sales Enablement

At Inbound 2025, the technology landscape looked seamless. Exhibitors used the official event app to scan badges, capture leads, and sync with their CRM, all inside one platform. On the ...

Oct 9, 2025
10 min. read
Lead Capture, Event Management, Event Planning, Event Success, Event Tips, Event tool, Lead Retrieval, Trade Show

Events run on connections — but too often, they fail on connectivity. Even the most sophisticated venues can have dead zones, overcrowded Wi-Fi networks, or temporary outages that stop lead ...

Oct 7, 2025
14 min. read
Sales Enablement, Analytics & Insights, Event Management, Event ROI, Event Success, Lead Capture, Trade Show

This article explains how to map data that momencio captures at events into your CRM so records carry usable context for sales. It will specify which CRM objects and fields ...

Oct 2, 2025
10 min. read
Trade Show, Event Management, Event Planning, Event Success

Trade shows remain one of the last high-attention environments in B2B, but the stakes have never been higher. Exhibit space costs, service fees, and travel budgets are climbing at double-digit ...

Oct 1, 2025
12 min. read
Lead Capture, Event tool, Lead Retrieval, Trade Show, Tradeshow Guide

Editor’s note: This article was updated in September 2025 to ensure accuracy and reflect current capabilities. Trade shows remain a cornerstone of B2B marketing, but turning booth visitors into qualified ...

Sep 29, 2025
43 min. read
Trade Show, Event ROI, Tradeshow Guide

You think you’ve budgeted for the large trade shows. You’ve paid for the booth space, you’ve got your team lined up, and you feel ready. Then the bills start arriving. ...

Sep 25, 2025
9 min. read
Event ROI, Analytics & Insights, Event Management, Event Success, Trade Show

Most event teams can measure obvious things. They know how many people registered, how many showed up, and how many badges were scanned. Those numbers feel useful, but they do ...

Sep 25, 2025
7 min. read
Press Releases

Philadelphia, PA — 09.18.205— momencio, the AI-powered lead capture and event engagement platform trusted by revenue teams across healthcare, life sciences, and B2B industries, proudly announces the appointment of Christian ...

Sep 18, 2025
2 min. read
Event Management, Trade Show

Why exhibitors spend big but struggle with event ROI Walk into any trade show floor and you will see the spectacle: massive booths glowing with LED walls, startup pods buzzing ...

Sep 15, 2025
7 min. read
Sales Enablement, Event Management, Event Success, Trade Show

Every other role in the revenue chain leaves behind a trail. Marketing runs campaigns and can track every click and impression for months. SDRs log calls, every voicemail saved, every ...

Sep 10, 2025
13 min. read
Event Tips, Analytics & Insights, Event ROI, Event Success, Lead Capture, Lead Retrieval, Sales Enablement, Trade Show

Discover effective sales content strategies that can transform trade show leads into valuable meetings. This article presents insights from industry experts on how to maximize your conversion rates. Learn about ...

Sep 5, 2025
16 min. read

news & updates

subscribe to our blog

get the latest news & insights
By opting in, you agree to receive emails from momencio.
Feel free to unsubscribe anytime. Your privacy is important to us, as detailed in our Privacy Policy.

brands that trust us

momencio
Free ebook - Don’t miss out!
the ultimate momencio faqs: mastering event lead management and conversion
The Ultimate momencio FAQs Mastering Event Lead Management and Conversion

Get to know momencio and why you need this event tool for sales

momencio is a revolutionary platform designed to bridge the event and sales gap, offering a holistic approach to event lead management and conversion.

*required: please add your full name and work email and we will send you a download link

order a hard copy
...

please add your full name, work email and address so you ship you the hard copy.

momencio - AI Lead Enrichment

Overview

The AI Lead Enrichment is a proprietary service of momencio designed to simplify and enhance the
process of capturing and enriching lead information at any type of event.

By using momencio’s mobile or tablet app, you can use the device’s camera to take a clear picture of any form of identification, including, but not limited to, name tags/event badges/business cards. Our AI-driven service leverages OCR technology to identify any information captured and map any relevant data to a contact record. The contact record is then fed to our Lead Enrichment service, which creates a more complete contact record. The process provides exhibitors with the most accurate and up-to-date contact details available.

The Reality of Event Data Collection

In the dynamic environment of event floors, achieving perfect data accuracy can sometimes be challenging. Both traditional lead capture methods using event APIs and AI Lead Enrichment strive for
high accuracy, but various factors can impact the data collected:

  • Personal Email Usage: Some attendees register with personal email addresses.
  • Name Misspellings: Minor errors can occur during registration.
  • Generic Email Addresses: Use of addresses like marketing@domain.com.
  • Broad Registration Categories: Attendees might register under general titles (e.g., Biomedical
    Student).
  • Complex Company Structures: Companies with multiple sub-companies can complicate data
    accuracy.

     

AI Lead Enrichment is specifically designed to manage these scenarios, continually learning and
adapting to improve its accuracy.

Advanced Services for Lead Enrichment

AI Lead Enrichment leverages a suite of advanced tools and services to ensure the highest quality data retrieval:

  • Machine Learning: Continuously improves the accuracy of lead data.
  • AI (Artificial Intelligence): Enhances basic information with additional details.
  • Data Enrichment: Adds valuable contact details to enhance lead profiles.
  • LinkedIn Services: Provides up-to-date professional profiles.

Our Commitment to Excellence

AI Lead Enrichment excels in providing accurate data, yet certain edge cases may present challenges. These include:

  • Private LinkedIn Profiles: Some professional details might be inaccessible.
  • Personal Email Addresses: When registrants use personal rather than business emails.
  • Small-Scale Businesses: Limited online presence can affect data richness.
  • Self-Employed Individuals: Lack of company affiliation might limit available data.
  • Event Staff Contacts: Scanned badges may occasionally belong to event staff.
  • Extensive Sub-Company Networks: Complexity in identifying the correct entity.
  • Security-Sensitive Industries: Industries like military or government may have restricted
    information.


Despite these potential challenges,
AI Lead Enrichment strives to provide the best possible data,
ensuring valuable insights for effective follow-ups.

How AI Lead Enrichment Enhances Your Event Strategy

  1. Data Capture: Seamlessly capture attendee information such as first name, last name, and
    company name.
  2. Data Enrichment: Utilize AI to enhance this basic information with additional details like
    business email and LinkedIn profile.
  3. Immediate Engagement: Send personalized follow-up emails and provide links to personalized
    microsites to maintain engagement.

     

momencio’s AI Lead Enrichment innovative technology ensures high data accuracy and enrichment, significantly improving your follow-up strategies and boosting overall event ROI.

By operating independently of event-specific APIs, ULC offers versatility across various events while enhancing your lead capture and engagement efforts.

Additional Information on Event APIs

Traditional event APIs play a crucial role in modern event management, facilitating tasks like attendee data collection and session tracking. However, there are common challenges associated with these APIs:

  • Data Delays: Delays in data delivery can affect timely decision-making.
  • Inconsistent Data Quality: Variability in data quality can undermine event analytics.
  • Misleading Event Data: Issues like duplicates can lead to inaccurate attendee estimates.
  • Limited Data Scope: Traditional APIs might miss crucial information that enhances attendee
    engagement and event ROI.

     

momencio’s AI Lead Enrichment overcomes these challenges by offering enriched data with high
accuracy, making it a versatile and cost-effective alternative to traditional event APIs.

How AI Lead Enrichment Works

  1. Data Capture: Captures attendee information, including first name, last name, and company
    name.
  2. Data Enrichment: Enhances basic information with additional details like business email and
    LinkedIn profile.
  3. Immediate Engagement: Sends personalized follow-up emails and links to personalized
    microsites for continued engagement.

By leveraging momencio’s AI Lead Enrichment, you can transform event interactions into meaningful business opportunities, ensuring every lead is accurately captured and effectively engaged

free download
...

please add your full name and work email to download the pdf