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Mining Your Event Data: The Steps Needed to Ensure Your Data is Utilized
Let’s face it, you practically broke your back to get this corporate event off the ground and you want to make it all worth it. Collecting the right event data is the first step. But it’s not just about data collection, it’s also about analyzing that event data and integrating what you’ve gleaned into your … Read More
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Taming the Beast: Your Event and Big Data
Big data got you feeling down? We totally get it. But it doesn’t have to be that way anymore. The days of not knowing what to do with your company’s data post-event are gone (hallelujah). Now, we’re speaking a different language—the intelligent use of data through real time analytics language—allowing event professionals to once and … Read More
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Interactive Event Technologies: Finding the Wow Factor That Works For Your Brand
It’s hard not to be seduced by the new, particularly when it comes to technology. We here at momencio know this all too well – pretty sure every one of us is packing the latest iteration of their chosen smartphone. We are tech people, and we get it – new tech is a siren. She … Read More
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3 Reasons to Upgrade to Universal Lead Retrieval
Trade show exhibiting is no easy, or inexpensive, task. So when an event you have a booth at includes a lead capture tool as part of your package, it’s a great perk. More and more popular each year, these tools (usually a scan gun or...
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6 Ways You Can Digitize Your B2B Communications For An Engaging Post-Trade Show Experience
The cost of acquisition for enterprise B2B leads is soaring; in some industries leads may cost several thousands of dollars to acquire and involve long sales cycles and high-touch event marketing. In fact, 11% of a company’s revenue is dedicated to the marketing budget, on...
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4 Outdated Habits That May Be Ruining Your Conference ROI
In-person sales events, from trade shows to association conferences, are a truly valuable part of any organization’s sales and marketing strategy. On top of brand recognition, showcasing your product, and getting a real handle on the concerns, pain points, and wants of your audience, these...
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momencio Fall Platform Release 2.3
Here are the new features you can enjoy with momencio 2.3 the fall platform release of momencio. Events Edition New device Support There are now more device options than ever for using momencio on iOS. You can now use momencio on your iPod touch, the...
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Email Blasts Might Be Ruining Your Sales Strategy
Let me start by saying, I’m not here to answer the question, “What is marketing automation?”. Marketing automation is overrated. Sure, it has its place – but that place isn’t in the hands of your sales people. It’s not enough to send templated email blasts to five thousand people, cross your fingers and hope for … Read More
