insights to ignite your sales and marketing efforts

In 2002, the Oakland Athletics were one of the poorest teams in Major League Baseball. They had lost three of their best players to richer clubs and had less than ...

Exhibitors spend between $500 and $1,500 on lead retrieval per show. For a team attending ten to fifteen events a year, that figure adds up to a material line item ...

Most exhibitors treat the booth as the center of their trade show strategy. They invest in the display, brief the team, set up the badge scanner, and wait. Some of ...

Every layer of your stack is doing its job. The problem is the layer nobody built. The capture tool scans badges. The CRM stores contacts. The marketing automation platform sends ...

Most first-time exhibitors spend their energy obsessing over the things they can control, the booth layout, the shipping schedules, and the precise wording of their elevator pitch, only to find ...

  Trade shows remain one of the highest-ROI channels in B2B marketing — but only if the leads you collect actually make it into your pipeline. A Harvard Business Review ...

Your sales enablement stack is well-built. Content is organized. Playbooks are current. Outreach sequences are loaded. But when a rep returns from a trade show and sits down to follow ...

Event budgets rarely fail because of one big mistake. They fall apart quietly, through a series of small decisions that never felt serious at the time. A vendor quote that ...

TL;DR: Most event lead capture tools only work for exhibitors with booths and require event API integration. momencio breaks this limitation by making lead capture for attendees simple—enabling sales teams, ...

Most event leads fail because nothing happened fast enough afterward. Buyers at trade shows and field events are in active evaluation mode. They are comparing vendors, building internal business cases, ...

Marketing owns the event. Sales owns the follow-up. Nobody owns the intelligence layer in between. That is not a resource problem. It is a structural one — and it is ...

Renting lead scanners for 2–3 events? Manageable. Running 12+ events a year? The math turns against you faster than most event marketers realize. The cost model nobody talks about before ...