insights to ignite your sales and marketing efforts

Three to five days feels like a reasonable follow-up timeline. It is also where event pipeline quietly goes to die. In the 2026 State of US B2B events report, we ...

In 2025, 74% of Fortune 1000 exhibitors increased event budgets, yet only 6 percent felt confident they could convert event leads into revenue. At the same time, 80% of trade ...

Every year, exhibitors walk away from big events with the same feeling. The booth was busy, the conversations were real, and yet the pipeline story later feels oddly thin. That ...

Trade shows are intense, face-to-face moments. In a few minutes, buyers decide whether they trust you, whether you understand them, and whether you will do what you say. Those early ...

Most sales pipelines look clean on a whiteboard. New lead comes in, meetings happen, a deal closes, and the team moves on. In real life, the deal only becomes real ...

Most companies do not lose event leads because their booth was quiet. They lose them because their CRM work is messy. Names get typed wrong, leads sit unassigned, notes disappear, ...

The floor truth that separates veterans from rookies We have embraced 2026 with some learnings we picked up along the way and over the past year and from observing the ...

Discover why traditional event APIs deliver incomplete lead data and how AI-powered enrichment solves the data quality problems that badge scanners can’t fix. When you scan a badge at a ...

Discover how event intelligence transforms trade show lead capture from guesswork into predictive science. Learn the behavioral signals that separate serious buyers from polite browsers. Every year, B2B companies invest ...

When your CFO asks “what did we get from that trade show,” most sales ops leaders scramble to cobble together spreadsheets showing booth traffic and badge scans. But attendance numbers ...

Your booth team just crushed it at the industry’s biggest trade show. 500 leads captured. Dozens of qualified conversations. Your VP is thrilled. Three weeks later, your sales director asks: ...

Run far away from anyone who tells you that booth traffic guarantees pipeline. It doesn’t. This swipe file exists to show you what does. Inside are 150 proven event marketing ...