insights to ignite your sales and marketing efforts

When it comes to digital lead capture, two names frequently appear: iCapture vs. Captello. Both solutions offer ways to digitize your lead capturing process and promise smoother, faster integrations with ...

When it comes to event marketing, it’s easy to fall into the trap of thinking the next tool will fix everything. Another app. Another dashboard. Another platform promising to “streamline” ...

Most teams looking for the best event management app aren’t really looking for an app. They’re looking for relief. Relief from the mess of tools that don’t talk to each ...

Introduction to lead scoring in event marketing Why traditional lead scoring isn’t enough for event marketers Most traditional lead scoring systems were built with digital funnels in mind — think ...

Most people don’t talk about it openly, but if you’ve ever worked a trade show floor or stood under the bright lights of an event booth, you know exactly what ...

TL;DR: Many event professionals find themselves repeating the same event mistakes, leading to lost leads, lower ROI, and missed engagement opportunities. From failing to follow up with attendees to underutilizing ...

TL; DR Are you ready to recover, refocus, and actually close those leads? You’ve already done the hardest part—running a successful event. But if you don’t close the loop, you’re ...

Most event marketers are stuck in a cycle. They invest months planning for a trade show, execute with precision, and then… nothing. The leads don’t convert. The follow-ups don’t land. ...

TL;DR (Too Long; Didn’t Read) The big idea Networking at events isn’t just about collecting business cards. It’s about building lasting relationships. Successful event professionals go beyond the handshake by ...

If you ask most event professionals what success looks like on the trade show floor, they’ll point to the scanner. More scans, more leads, more opportunity—right? Except that’s not how ...

Leads. You walk away from the event with hundreds of them. Badges scanned. Hands shaken. Interest piqued. And then what? Your inbox is full. Your CRM has new entries. Your ...

You spent three days on the trade show floor. You hustled through back-to-back demos, collected hundreds of leads, and maybe even snagged a few handshakes that felt like closed deals. ...