insights to ignite your sales and marketing efforts

Every B2B team that exhibits at events believes they’re capturing intelligence. They scan badges. They collect names. They feed contacts into a CRM. They send a follow-up email on Monday ...

Every year, B2B companies spend billions of dollars exhibiting at trade shows, conferences, and industry events. They invest in booth design, travel, staffing, and sponsorships. Their reps have thousands of ...

TL;DR Sending PDF attachments after a trade show creates a “data black hole” where sales reps can’t see who is actually interested. By using trackable LiveMicrosites™, your team gets real-time ...

The conventional wisdom around trade shows has a quiet failure problem. Every year, companies across industries invest thousands, sometimes hundreds of thousands on dollars, in booth space, travel, and marketing ...

Three to five days feels like a reasonable follow-up timeline. It is also where event pipeline quietly goes to die. In the 2026 State of US B2B events report, we ...

In 2025, 74% of Fortune 1000 exhibitors increased event budgets, yet only 6 percent felt confident they could convert event leads into revenue. At the same time, 80% of trade ...

Every year, exhibitors walk away from big events with the same feeling. The booth was busy, the conversations were real, and yet the pipeline story later feels oddly thin. That ...

Trade shows are intense, face-to-face moments. In a few minutes, buyers decide whether they trust you, whether you understand them, and whether you will do what you say. Those early ...

Most sales pipelines look clean on a whiteboard. New lead comes in, meetings happen, a deal closes, and the team moves on. In real life, the deal only becomes real ...

Most companies do not lose event leads because their booth was quiet. They lose them because their CRM work is messy. Names get typed wrong, leads sit unassigned, notes disappear, ...

The floor truth that separates veterans from rookies We have embraced 2026 with some learnings we picked up along the way and over the past year and from observing the ...