Tradeshow

The Utility Expo 2025

October 7–9, 2025
Kentucky Exposition Center, 937 Phillips Ln, Louisville, KY 40209, USA

The Utility Expo 2025 is North America’s largest utility‑industry trade show, spanning 1.5 million square feet of exhibits and live demos, bringing together utility professionals, contractors, tech providers, and infrastructure innovators.

category

Utilities, Construction & Infrastructure Equipment Expo

event keywords

Electric transmission & distribution, natural gas, telecommunications, water/wastewater, trenching, HDD, vacuum excavation, locators, GIS/asset management, safety, fleet, jobsite technology, drones, AR/VR training, compliance, resiliency, decarbonization

About the Tradeshow

The Utility Expo 2025 is North America’s largest utility and infrastructure equipment event, spanning more than 1.5 million square feet and 32+ acres of outdoor and indoor exhibits.

Expect hands‑on demos, jobsite simulations, and solution showcases for electric T&D, gas, telecom, water, and wastewater. It’s designed for utility owners/operators, contractors, municipalities, co-ops, engineers, fleet and safety leaders—any team responsible for maintaining, building, or upgrading underground and overhead infrastructure. Produced by AEM, it’s a practical, do‑the‑work show built around live equipment and field‑proven workflows.

Visitor demographics / insights

  • Job Titles: Operations managers, superintendents, project managers, Utility engineers, field techs, linemen, foremen, Fleet managers, safety directors, training leaders, Procurement, sourcing, and asset management leads
  • Industries: Electric utilities and cooperatives, Natural gas transmission/distribution, Telecom and broadband, Water, wastewater, stormwater, and municipal public works, Utility contractors and infrastructure engineering firms
  • Common Goals: Validate equipment with live demos and jobsite scenarios, Improve safety, training, and compliance programs, Lower total cost of ownership and downtime, Modernize workflows with data, GIS, and connected fleet tech
  • Event Format: Large outdoor demo yards plus indoor exhibits, Expert-led education and hands-on training, Peer networking and jobsite solution showcases, High-density, spec-driven buyer conversations

What matters to The Utility Expo 2025’s audience

Attendees come to stress-test solutions in real conditions, prove ROI, and choose partners who de-risk operations.

  • Hands-on validation: performance, safety, and serviceability in realistic demo setups
  • Total lifecycle economics: TCO, uptime, parts availability, and support
  • Compliance and training: safer crews, better documentation, faster onboarding
  • Data-driven workflows: GIS, telematics, and integrations that reduce rework
  • Scalable fleet and tooling strategies for multi-crew, multi-site operations

 

Win by proving reliability, speeding deployment, and documenting value beyond the demo yard.

3 Tips to turn every The Utility Expo 2025 yard demo into a future deal

Anchor every interaction to measurable field outcomes and capture proof during the demo.
🎯

Lead with on-site KPIs, not features

Open with job-critical metrics: trench-per-hour, lift cycle time, locate accuracy, crew PPE compliance, or fuel burn. Tie each question to their workload mix and outage/restore targets. When they name a metric, build your demo script around it and capture that KPI in your notes and follow-up assets.

📸

Turn demos into shareable evidence

Record short clips, photos, and operator commentary tied to the customer’s KPI. Package these with spec sheets and safety documentation so buyers can brief superintendents and procurement. Evidence beats memory—especially when committees weigh risk, training, and lifecycle costs after the show.

🧭

Map the buying path before they leave

Identify roles (ops, safety, fleet, finance), required pilots, and approval thresholds. Secure a post-show action: site visit, sample unit, or TCO analysis with real fleet data. Date it, document it, and confirm preferred content formats and procurement timelines to keep momentum.

Best practices for event exhibitors at The Utility Expo 2025

🛠️

Script demos around crew workflows

Recreate real tasks: trench-to-spec, vacuum potholing, aerial lift cycles, or locate-to-mark. Put operator safety steps and inspection routines on display. Prospects remember how your solution fits their day, not just the spec sheet. Capture times, errors prevented, and operator feedback.
💡 How momencio helps: Log demo KPIs, attach media, and tag use-cases so follow-ups speak to exact workflows.
🎯

Qualify fast with risk and ROI cues

Lead with three filters: risk drivers (safety/compliance), cost drivers (uptime/TCO), and deployment friction (training/parts). Prioritize fits and route time to high-impact buyers. Leave swag for browsers; timebox deep dives for buyers with active projects.
💡 How momencio helps: Custom qualifiers, smart scoring, and instant routing flag high-intent leads in real time.
📚

Arm buyers with committee-ready packets

Send tailored bundles: demo video, spec sheet, TCO model, safety/training docs, and case studies by utility type. Make it easy for ops, safety, and procurement to say yes without re-explaining your value.
💡 How momencio helps: One tap shares curated content; auto-tracking shows who opens what—and when.
🛰️

Plan for low-connectivity zones

Outdoor yards can be congested. Ensure lead capture, notes, and media work offline and sync later. Don’t let spotty Wi‑Fi derail documentation of your best demos or stall quote requests.
💡 How momencio helps: Offline capture with auto-sync ensures nothing is lost between lots and halls.
🧩

Tie features to compliance and training

Link capabilities to real mandates: trench safety, arc flash, confined space, damage prevention. Show how your solution simplifies documentation and speeds crew training—key for multi-crew deployments.
💡 How momencio helps: Map notes to compliance tags; attach SOPs and training assets per lead for faster buy-in.
⏱️

Book the next step before goodbye

Convert interest into scheduled action: onsite pilot, depot visit, or fleet TCO review. Confirm stakeholders, timing, and success criteria while energy is high. Calendar invites beat “let’s connect later.”
💡 How momencio helps: In-app scheduling, automated reminders, and CRM sync keep post-show momentum tight.

10 FAQs for exhibitors and event pros attending The Utility Expo 2025

Build scenarios that mirror field tasks: trenching, vacuum excavation, aerial work, or locate-to-mark accuracy. Time steps, capture safety checks, and log operator feedback. Turn results into content you can send to decision teams after the show.
Triage by project timelines, risk drivers, and budget control. Use quick qualifiers to route browsers to self-serve content and focus reps on active initiatives. Record intent signals and schedule next steps before the prospect leaves.
Use structured questions: workload mix, crew size, safety mandates, current failure modes, and service constraints. Document KPIs and attach the right spec sheets and training assets. Follow with a committee-ready summary within 24 hours.
Lead with outcomes: fewer strikes, faster restorations, lower fuel burn, quicker training. Invite them to a timed demo slot focused on their metric. Share a brief case relevant to their utility type to earn the meeting.
Secure a defined pilot, a TCO analysis using their fleet data, or a site visit with operations and safety present. Confirm dates, success criteria, and decision checkpoints before they leave your space.
Track qualified conversations, demo-to-meeting conversion, content engagement, and pipeline value tied to key use-cases. Pair KPI improvements (time saved, incidents avoided) with documented next steps to attribute revenue.
Yes—plan for walking distances and split teams between indoor halls and outdoor yards. Use shared calendars, offline-capable capture, and clear meeting waypoints. Bring PPE for impromptu demos and allocate time for peak yard traffic.
momencio captures scans, notes, photos, and videos offline and syncs when connectivity returns. You can tag demos by use-case, attach content instantly, and push qualified leads to CRM without waiting on Wi‑Fi.
Absolutely. Build segment playbooks (electric, gas, telecom, water) with tailored content bundles. momencio auto-logs which assets each stakeholder views, enabling precise, committee-ready follow-ups that reflect the metrics they cared about onsite.
Pair product specialists with field-savvy demo leads and a dedicated qualifier. Rotate roles between indoor and outdoor zones. Assign one “next-step owner” per shift to book pilots and meetings so interest turns into scheduled actions.

◗◗empower your event
management efforts

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momencio - AI Lead Enrichment

Overview

The AI Lead Enrichment is a proprietary service of momencio designed to simplify and enhance the
process of capturing and enriching lead information at any type of event.

By using momencio’s mobile or tablet app, you can use the device’s camera to take a clear picture of any form of identification, including, but not limited to, name tags/event badges/business cards. Our AI-driven service leverages OCR technology to identify any information captured and map any relevant data to a contact record. The contact record is then fed to our Lead Enrichment service, which creates a more complete contact record. The process provides exhibitors with the most accurate and up-to-date contact details available.

The Reality of Event Data Collection

In the dynamic environment of event floors, achieving perfect data accuracy can sometimes be challenging. Both traditional lead capture methods using event APIs and AI Lead Enrichment strive for
high accuracy, but various factors can impact the data collected:

  • Personal Email Usage: Some attendees register with personal email addresses.
  • Name Misspellings: Minor errors can occur during registration.
  • Generic Email Addresses: Use of addresses like marketing@domain.com.
  • Broad Registration Categories: Attendees might register under general titles (e.g., Biomedical
    Student).
  • Complex Company Structures: Companies with multiple sub-companies can complicate data
    accuracy.

     

AI Lead Enrichment is specifically designed to manage these scenarios, continually learning and
adapting to improve its accuracy.

Advanced Services for Lead Enrichment

AI Lead Enrichment leverages a suite of advanced tools and services to ensure the highest quality data retrieval:

  • Machine Learning: Continuously improves the accuracy of lead data.
  • AI (Artificial Intelligence): Enhances basic information with additional details.
  • Data Enrichment: Adds valuable contact details to enhance lead profiles.
  • LinkedIn Services: Provides up-to-date professional profiles.

Our Commitment to Excellence

AI Lead Enrichment excels in providing accurate data, yet certain edge cases may present challenges. These include:

  • Private LinkedIn Profiles: Some professional details might be inaccessible.
  • Personal Email Addresses: When registrants use personal rather than business emails.
  • Small-Scale Businesses: Limited online presence can affect data richness.
  • Self-Employed Individuals: Lack of company affiliation might limit available data.
  • Event Staff Contacts: Scanned badges may occasionally belong to event staff.
  • Extensive Sub-Company Networks: Complexity in identifying the correct entity.
  • Security-Sensitive Industries: Industries like military or government may have restricted
    information.


Despite these potential challenges,
AI Lead Enrichment strives to provide the best possible data,
ensuring valuable insights for effective follow-ups.

How AI Lead Enrichment Enhances Your Event Strategy

  1. Data Capture: Seamlessly capture attendee information such as first name, last name, and
    company name.
  2. Data Enrichment: Utilize AI to enhance this basic information with additional details like
    business email and LinkedIn profile.
  3. Immediate Engagement: Send personalized follow-up emails and provide links to personalized
    microsites to maintain engagement.

     

momencio’s AI Lead Enrichment innovative technology ensures high data accuracy and enrichment, significantly improving your follow-up strategies and boosting overall event ROI.

By operating independently of event-specific APIs, ULC offers versatility across various events while enhancing your lead capture and engagement efforts.

Additional Information on Event APIs

Traditional event APIs play a crucial role in modern event management, facilitating tasks like attendee data collection and session tracking. However, there are common challenges associated with these APIs:

  • Data Delays: Delays in data delivery can affect timely decision-making.
  • Inconsistent Data Quality: Variability in data quality can undermine event analytics.
  • Misleading Event Data: Issues like duplicates can lead to inaccurate attendee estimates.
  • Limited Data Scope: Traditional APIs might miss crucial information that enhances attendee
    engagement and event ROI.

     

momencio’s AI Lead Enrichment overcomes these challenges by offering enriched data with high
accuracy, making it a versatile and cost-effective alternative to traditional event APIs.

How AI Lead Enrichment Works

  1. Data Capture: Captures attendee information, including first name, last name, and company
    name.
  2. Data Enrichment: Enhances basic information with additional details like business email and
    LinkedIn profile.
  3. Immediate Engagement: Sends personalized follow-up emails and links to personalized
    microsites for continued engagement.

By leveraging momencio’s AI Lead Enrichment, you can transform event interactions into meaningful business opportunities, ensuring every lead is accurately captured and effectively engaged

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