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Tradeshow

The Battery Show North America 2025

October 6–9, 2025
Huntington Place, 1 Washington Blvd, Detroit, MI 48226, USA
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The Battery Show & EV Tech Expo North America returns October 6–9, 2025 in Detroit, Michigan, at Huntington Place. Now celebrating its 15th edition, this is North America’s go-to gathering for advanced battery, EV, and energy storage innovation. Expect 1,300+ exhibitors, 150+ speakers across five tracks, 136+ hours of education, and thousands of industry leaders converging to connect, learn, and build what’s next.

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category

Advanced Battery & EV Technology Expo and Conference

event keywords

EV/HEV, energy storage, cell design, solid-state, cathode/anode materials, BMS, thermal management, manufacturing automation, gigafactory scale-up, recycling & circularity, power electronics, charging infrastructure

About the Tradeshow

The Battery Show North America 2025 convenes the advanced battery and EV/HEV ecosystem in Detroit for four days of engineering depth and sourcing velocity. Expect 21,000+ professionals and 1,300+ exhibitors across cells, packs, BMS, materials, recycling, testing, power electronics, and manufacturing scale-up.

Co-located with Electric & Hybrid Vehicle Technology Expo, the program blends a technical conference with a supplier-rich expo, live demos, and peer learning. Built for battery engineers, OEM program leaders, manufacturing and operations teams, procurement, R&D, and executives pushing electrification, cost-down, and safety-forward roadmaps.

Visitor demographics / insights

  • Job Titles: Battery/Systems Engineers, Materials Scientists, R&D Directors, Manufacturing/Process Engineers, Quality/Testing Leads, Program Managers, Procurement/Sourcing, Operations Leaders, CTOs, Product Managers, Compliance & Safety
  • Industries: Automotive OEMs and Tier-1s, Energy Storage and Grid, E-mobility, Electronics, Materials & Chemicals, Machine Builders, Testing & Certification, Recycling/Recovery
  • Common Goals: Validate suppliers, benchmark chemistries and packs, reduce $/kWh, improve safety and reliability, accelerate scale-up, de-risk supply chains, meet regulatory targets, compress time-to-production
  • Event Format: Large-scale expo, multi-track conference, keynotes, technical panels, live demos, startup showcases, networking lounges; co-located with Electric & Hybrid Vehicle Technology Expo

What matters to The Battery Show North America 2025’s audience

These attendees prioritize proven tech, manufacturing readiness, and quantifiable impact on cost, safety, and scale.

  • Clear performance data and third-party validation, not vague claims
  • Manufacturability, automation readiness, and supply assurance at scale
  • Safety, compliance, and testing rigor across the full lifecycle
  • Total cost impact, from materials to throughput and yield
  • Integration speed with existing lines, tools, and software

Win attention with specifics, benchmarks, and how you de-risk real production timelines.

3 tips to turn every The Battery Show North America 2025 conversation into a future deal

Use this tight playbook to turn booth traffic into qualified, winnable pipeline.
🎯

Lead with quantified outcomes, not features

Engineers want numbers. Open with a metric: kWh cost reduction, cycle-life gains, yield improvement, or takt-time impact. Bring one killer proof point per use-case. Tie your claim to the attendee’s role (design, process, quality) and ask a crisp diagnostic to confirm fit before demoing anything.

🧭

Route by application to cut sales cycles

Segment on the spot: cell, module, pack, BMS, thermal, or recycling. Tag vertical (OEM, Tier-1, ESS) and maturity (pilot, SOP, retrofit). Capture blockers and decision horizon. This lets post-show follow-ups deliver the right spec sheets, test data, and calculators—fast.

⚡

Make follow-up frictionless within 24 hours

Before they leave Detroit, send a recap with the exact assets discussed: validated data, CAD, compliance notes, and an ROI snippet. Offer two next steps: tech deep-dive or line-walk. Time-box it and include a calendar link that respects their time zone and shift schedule.

Best practices for event exhibitors at The Battery Show North America 2025

🧪

Showcase proof, not promises

Put independent test data, certifications, and line metrics front and center. Use one-page visuals to explain performance, cost, and safety impacts in under 30 seconds. Engineers remember numbers they can reuse internally.
💡 How momencio helps: Auto-share tailored spec sheets and validation data from scans; track opens and forwards by asset.
📍

Qualify by application and timeline

Within the first minute, map the visitor to application (cell/module/pack/BMS/thermal) and production stage (pilot, pre-SOP, SOP). Record blockers (DWG access, UL, PPAP) to steer next steps.
💡 How momencio helps: Custom qualifiers turn conversations into structured data that powers segmented follow-up.
🧰

Make complex demos digestible

Use a three-step demo: problem, measured delta, integration path. Keep jargon targeted; avoid feature sprawl. Close with one calculator or case study per persona—materials, process, or quality.
💡 How momencio helps: Present dynamic content playlists; log what was shown to each lead automatically.
⏱️

Capture context in the moment

Post-show memory fades. Record procurement timing, decision influencers, and validation gates while the visitor is at your booth. Photos of badges or sketches help, but structure matters more.
💡 How momencio helps: Fast badge scans plus note prompts ensure complete opportunity context—no messy spreadsheets.
📨

Follow up with relevance, not volume

Send a concise recap within 24 hours that mirrors their stated goals. Include only the assets they requested and the next milestone meeting aligned to their stage-gate.
💡 How momencio helps: One-click personalized follow-ups with tracked content and embedded meeting links.
📊

Prove ROI in pipeline terms

Report on qualified opportunities, not just scans. Tie each lead to potential program value, stage, and next action. Sales will engage faster when impact is obvious.
💡 How momencio helps: Real-time dashboards connect scans to deal stages, value, and conversion rates.

10 FAQs for exhibitors and event pros attending The Battery Show North America 2025

Expect an engineer-heavy mix with strong OEM and Tier-1 sourcing presence. Conversations skew technical—performance data, manufacturability, and safety. Prepare application-focused demos and be ready to route to procurement once engineering interest is validated.
Late mornings and early afternoons see the heaviest flow. Front-load senior engineers during those windows. Use a triage role to qualify quickly, then move serious prospects to a dedicated demo area for deeper technical discussion.
Frame comparisons as ranges: cycle life, thermal runaway thresholds, yield, or takt time. Cite third-party or customer validation. Keep it respectful and data-driven to build credibility and avoid compliance headaches.
Lead with a single quantified outcome and a 15-minute “fit check” slot. Reference relevant conference tracks and highlight a proof point aligned to their function. Offer one irresistible asset—calculator, case study, or datasheet—available only via a booked meeting.
Ask application, production stage, decision horizon, and must-pass validations. Confirm integration environment (equipment, software, standards). If answers are concrete, escalate to a focused demo; if vague, share a one-pager and schedule a discovery call.
Short, role-specific bundles: one-pager, 2–3-slide ROI snapshot, and a relevant test report. Keep emails under 120 words with a single CTA to a technical deep-dive or line-walk scheduling page.
Allow extra time for freight and morning setup. Book power and hardline internet early for demo reliability. Keep backup batteries and offline content ready; nearby lunch rush can throttle connectivity and staff availability.
momencio tags each lead by application and stage, then assembles a personalized content bundle—spec sheets, validation data, and calculators—for quick-send. Engagement tracking shows which assets are opened, so sales can prioritize hot opportunities.
Yes. Momencio captures scans and notes offline and syncs when connectivity returns. Your team keeps qualifying and sharing queued content without losing context or creating gaps in your CRM timeline.
Track qualified opportunities, stage progression, next meetings booked, and projected program value. Map learnings to ICP fit and use them to refine targeting and demos. Share a one-page ROI readout with leadership within 72 hours.

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momencio - AI Lead Enrichment

Overview

The AI Lead Enrichment is a proprietary service of momencio designed to simplify and enhance the
process of capturing and enriching lead information at any type of event.

By using momencio’s mobile or tablet app, you can use the device’s camera to take a clear picture of any form of identification, including, but not limited to, name tags/event badges/business cards. Our AI-driven service leverages OCR technology to identify any information captured and map any relevant data to a contact record. The contact record is then fed to our Lead Enrichment service, which creates a more complete contact record. The process provides exhibitors with the most accurate and up-to-date contact details available.

The Reality of Event Data Collection

In the dynamic environment of event floors, achieving perfect data accuracy can sometimes be challenging. Both traditional lead capture methods using event APIs and AI Lead Enrichment strive for
high accuracy, but various factors can impact the data collected:

  • Personal Email Usage: Some attendees register with personal email addresses.
  • Name Misspellings: Minor errors can occur during registration.
  • Generic Email Addresses: Use of addresses like marketing@domain.com.
  • Broad Registration Categories: Attendees might register under general titles (e.g., Biomedical
    Student).
  • Complex Company Structures: Companies with multiple sub-companies can complicate data
    accuracy.

     

AI Lead Enrichment is specifically designed to manage these scenarios, continually learning and
adapting to improve its accuracy.

Advanced Services for Lead Enrichment

AI Lead Enrichment leverages a suite of advanced tools and services to ensure the highest quality data retrieval:

  • Machine Learning: Continuously improves the accuracy of lead data.
  • AI (Artificial Intelligence): Enhances basic information with additional details.
  • Data Enrichment: Adds valuable contact details to enhance lead profiles.
  • LinkedIn Services: Provides up-to-date professional profiles.

Our Commitment to Excellence

AI Lead Enrichment excels in providing accurate data, yet certain edge cases may present challenges. These include:

  • Private LinkedIn Profiles: Some professional details might be inaccessible.
  • Personal Email Addresses: When registrants use personal rather than business emails.
  • Small-Scale Businesses: Limited online presence can affect data richness.
  • Self-Employed Individuals: Lack of company affiliation might limit available data.
  • Event Staff Contacts: Scanned badges may occasionally belong to event staff.
  • Extensive Sub-Company Networks: Complexity in identifying the correct entity.
  • Security-Sensitive Industries: Industries like military or government may have restricted
    information.


Despite these potential challenges, AI Lead Enrichment strives to provide the best possible data,
ensuring valuable insights for effective follow-ups.

How AI Lead Enrichment Enhances Your Event Strategy

  1. Data Capture: Seamlessly capture attendee information such as first name, last name, and
    company name.
  2. Data Enrichment: Utilize AI to enhance this basic information with additional details like
    business email and LinkedIn profile.
  3. Immediate Engagement: Send personalized follow-up emails and provide links to personalized
    microsites to maintain engagement.

     

momencio’s AI Lead Enrichment innovative technology ensures high data accuracy and enrichment, significantly improving your follow-up strategies and boosting overall event ROI.

By operating independently of event-specific APIs, ULC offers versatility across various events while enhancing your lead capture and engagement efforts.

Additional Information on Event APIs

Traditional event APIs play a crucial role in modern event management, facilitating tasks like attendee data collection and session tracking. However, there are common challenges associated with these APIs:

  • Data Delays: Delays in data delivery can affect timely decision-making.
  • Inconsistent Data Quality: Variability in data quality can undermine event analytics.
  • Misleading Event Data: Issues like duplicates can lead to inaccurate attendee estimates.
  • Limited Data Scope: Traditional APIs might miss crucial information that enhances attendee
    engagement and event ROI.

     

momencio’s AI Lead Enrichment overcomes these challenges by offering enriched data with high
accuracy, making it a versatile and cost-effective alternative to traditional event APIs.

How AI Lead Enrichment Works

  1. Data Capture: Captures attendee information, including first name, last name, and company
    name.
  2. Data Enrichment: Enhances basic information with additional details like business email and
    LinkedIn profile.
  3. Immediate Engagement: Sends personalized follow-up emails and links to personalized
    microsites for continued engagement.

By leveraging momencio’s AI Lead Enrichment, you can transform event interactions into meaningful business opportunities, ensuring every lead is accurately captured and effectively engaged

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