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Tradeshow

K 2025

October 8-15, 2025
Düsseldorf, Germany
Website
K 2025

K 2025 stands as the global beacon for the plastics and rubber industries, drawing a vast congregation of experts and insiders. This event is the ultimate nexus for unveiling innovations and sustainable technologies, with a laser focus on key sectors like mechanical engineering, automotive, electronics, medical tech, packaging, and construction. A must for stakeholders aiming for industry leadership and transformative insights.

 

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category

Manufacturing (Plastics and Rubber)

event keywords

Circular Economy, Recycling, Digitalization, AI, Automation, Smart Manufacturing, Sustainability

About the Tradeshow

K 2025 is the world’s leading trade fair for plastics and rubber, returning to Düsseldorf from October 8–15, 2025. Global leaders in material innovation, machinery, circular economy, and sustainability will convene for a week of groundbreaking showcases and business exchange. For event marketers, it’s a hotspot of complex buyer journeys—and ripe with lead capture opportunity.

For exhibitors, it’s not just about product demos—it’s about building high-value, highly technical conversations that evolve into long-cycle deals. That’s why your lead capture and follow-up strategy can’t be static. With attendee interests ranging from material science to AI-powered extrusion lines, personalization and speed are everything.

 

Visitor demographics / insights

  • Job Titles: Decision-makers, Production and Processing Leaders, Engineers
  • Industries: Automotive, Electronics, Medical Technology, Packaging, Construction
  • Common Goals: Source cutting-edge technology, Visit innovative exhibitors, Network with peers
  • Event Format: Conferences, Workshops, Exhibitor Showcases

 

What matters to K 2025's audience

Attendees seek breakthrough innovations, sustainable practices, and powerful networks to drive their industries forward.

  • Proven sustainability innovations and applications
  • Accelerated digitalization insights and solutions
  • Leading-edge production and processing technologies
  • Comprehensive automation and AI advancements

Ultimately, they aim to form lasting, impactful relationships and gain competitive edges.

 

3 Tips to turn every K 2025 conversation into a future deal

Capitalize on every interaction to build potential deals that outlast the event.
💡

Understand their needs

Start with asking insightful questions that reveal attendees' pain points and objectives, paving the way to tailor your pitch specifically to their needs.

🌟

Highlight sustainability

Showcase how your solutions align with sustainable practices, a key interest area at K 2025, to resonate with forward-thinking professionals.

🤝

Follow up strategically

Personalized post-event communications strengthen connections. Reference specific conversations to enhance relevance and foster rapport.

Best practices for event exhibitors at K 2025

🚀

Leverage interactive demos

Engage attendees with live demonstrations that exhibit real-world applications of your products, making your booth a must-visit.
💡 How momencio helps: Seamlessly capture demo engagement data for tailored follow-ups.
🔍

Targeted pre-show outreach

Connect with key attendees ahead of the event to set expectations and schedule onsite meetings.
💡 How momencio helps: Execute targeted outreach with integrated CRM insights.
💬

Maximize engagement

Utilize interactive tech to attract and retain visitor interest, ensuring lasting impressions.
💡 How momencio helps: Capture and analyze attendee engagement metrics for optimization.
📈

Monitor competitor movements

Stay informed on what competitors are showcasing to adjust your strategy dynamically.
💡 How momencio helps: Aggregate competitive intelligence for a strategic advantage.
🗣️

Engage in thought leadership

Participate in panels or workshops to position your brand as an industry leader.
💡 How momencio helps: Capture leads during sessions via QR codes or content downloads, then track who engages with both your talk and your booth.
🔗

Facilitate easy connections

Implement strong networking strategies to build lasting relationships with potential clients.
💡 How momencio helps: Enhance networking through efficient lead capture solutions.

10 FAQs for exhibitors and event pros attending K 2025

Ensure your booth is visually appealing, interactive, and staffed with knowledgeable team members ready to engage visitors actively.
Attendees seek innovation, interactive experiences, and professional insights to inspire industry advancements and partnerships.
Utilize digital platforms like momencio to seamlessly capture and organize leads for effective post-event follow-up.
Crucial. It allows you to set meetings, build anticipation, and ensure your brand stands out amid competitors.
Personalize each follow-up with references to specific interactions, crafting a compelling reason for continued engagement.
Sustainability is at the forefront, with many attendees seeking eco-friendly solutions and waste-reduction strategies.
momencio integrates seamlessly, offering tools for lead capture, engagement tracking, and personalized follow-up strategies.
Networking fosters connections, insights, and opportunities, expanding your professional circle and enhancing collaborative potential.
K Show emphasizes groundbreaking innovations, sustainability practices, and global industry engagement, setting it apart as a leader.
momencio drives efficient lead capture and follow-ups, crucial for the high-volume engagement expected at K Show.

◗◗empower your event
management efforts

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momencio - AI Lead Enrichment

Overview

The AI Lead Enrichment is a proprietary service of momencio designed to simplify and enhance the
process of capturing and enriching lead information at any type of event.

By using momencio’s mobile or tablet app, you can use the device’s camera to take a clear picture of any form of identification, including, but not limited to, name tags/event badges/business cards. Our AI-driven service leverages OCR technology to identify any information captured and map any relevant data to a contact record. The contact record is then fed to our Lead Enrichment service, which creates a more complete contact record. The process provides exhibitors with the most accurate and up-to-date contact details available.

The Reality of Event Data Collection

In the dynamic environment of event floors, achieving perfect data accuracy can sometimes be challenging. Both traditional lead capture methods using event APIs and AI Lead Enrichment strive for
high accuracy, but various factors can impact the data collected:

  • Personal Email Usage: Some attendees register with personal email addresses.
  • Name Misspellings: Minor errors can occur during registration.
  • Generic Email Addresses: Use of addresses like marketing@domain.com.
  • Broad Registration Categories: Attendees might register under general titles (e.g., Biomedical
    Student).
  • Complex Company Structures: Companies with multiple sub-companies can complicate data
    accuracy.

     

AI Lead Enrichment is specifically designed to manage these scenarios, continually learning and
adapting to improve its accuracy.

Advanced Services for Lead Enrichment

AI Lead Enrichment leverages a suite of advanced tools and services to ensure the highest quality data retrieval:

  • Machine Learning: Continuously improves the accuracy of lead data.
  • AI (Artificial Intelligence): Enhances basic information with additional details.
  • Data Enrichment: Adds valuable contact details to enhance lead profiles.
  • LinkedIn Services: Provides up-to-date professional profiles.

Our Commitment to Excellence

AI Lead Enrichment excels in providing accurate data, yet certain edge cases may present challenges. These include:

  • Private LinkedIn Profiles: Some professional details might be inaccessible.
  • Personal Email Addresses: When registrants use personal rather than business emails.
  • Small-Scale Businesses: Limited online presence can affect data richness.
  • Self-Employed Individuals: Lack of company affiliation might limit available data.
  • Event Staff Contacts: Scanned badges may occasionally belong to event staff.
  • Extensive Sub-Company Networks: Complexity in identifying the correct entity.
  • Security-Sensitive Industries: Industries like military or government may have restricted
    information.


Despite these potential challenges, AI Lead Enrichment strives to provide the best possible data,
ensuring valuable insights for effective follow-ups.

How AI Lead Enrichment Enhances Your Event Strategy

  1. Data Capture: Seamlessly capture attendee information such as first name, last name, and
    company name.
  2. Data Enrichment: Utilize AI to enhance this basic information with additional details like
    business email and LinkedIn profile.
  3. Immediate Engagement: Send personalized follow-up emails and provide links to personalized
    microsites to maintain engagement.

     

momencio’s AI Lead Enrichment innovative technology ensures high data accuracy and enrichment, significantly improving your follow-up strategies and boosting overall event ROI.

By operating independently of event-specific APIs, ULC offers versatility across various events while enhancing your lead capture and engagement efforts.

Additional Information on Event APIs

Traditional event APIs play a crucial role in modern event management, facilitating tasks like attendee data collection and session tracking. However, there are common challenges associated with these APIs:

  • Data Delays: Delays in data delivery can affect timely decision-making.
  • Inconsistent Data Quality: Variability in data quality can undermine event analytics.
  • Misleading Event Data: Issues like duplicates can lead to inaccurate attendee estimates.
  • Limited Data Scope: Traditional APIs might miss crucial information that enhances attendee
    engagement and event ROI.

     

momencio’s AI Lead Enrichment overcomes these challenges by offering enriched data with high
accuracy, making it a versatile and cost-effective alternative to traditional event APIs.

How AI Lead Enrichment Works

  1. Data Capture: Captures attendee information, including first name, last name, and company
    name.
  2. Data Enrichment: Enhances basic information with additional details like business email and
    LinkedIn profile.
  3. Immediate Engagement: Sends personalized follow-up emails and links to personalized
    microsites for continued engagement.

By leveraging momencio’s AI Lead Enrichment, you can transform event interactions into meaningful business opportunities, ensuring every lead is accurately captured and effectively engaged

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