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Tradeshow

IT Nation Connect

November 5–7, 2025
Rosen Shingle Creek, 9939 Universal Blvd, Orlando, FL 32819
Website

IT Nation Connect is ConnectWise’s flagship conference for MSPs, bringing thousands to Orlando for three days of keynotes, hands-on workshops, 120+ sessions across tracks like cybersecurity, AI, sales and marketing, service delivery, leadership, and strategy, plus a bustling solutions pavilion and nonstop networking. The 2025 Global edition runs November 5–7 at Rosen Shingle Creek, featuring Workshop Wednesday, first-timer orientation, community give-back, and big-tent evening events. It’s essentially the MSP industry’s annual classroom, deal floor, and reunion rolled into one.

register now ->

category

Information Technology, Managed Services Channel

event keywords

Cybersecurity, AI & Automation, Service Delivery & Operations, Leadership & Management, Strategy & Growth, Sales & Marketing, Product Training, Hands-on Workshops

About the Tradeshow

Expect three days of keynotes, 130+ tactical sessions, 160+ exhibitors, and hands-on workshops covering cybersecurity, AI and automation, service delivery, leadership, and growth strategy.

The audience skews senior: MSP owners, executives, service and security leaders, sales and marketing heads, and technical practitioners who influence stack decisions. If you sell into the MSP channel—or run one—this is where deals, partnerships, and playbooks get built.

Visitor demographics / insights

  • Job Titles: MSP Owner/Principal, COO/Operations Leader, CTO/CISO, Service Desk Lead, Solutions Architect, Sales Director, Marketing Director, Partner Manager
  • Industries: Managed Services, IT Services, Cybersecurity, Cloud/SaaS, PSA/RMM, Backup/DR, Networking, Professional Services
  • Common Goals: Standardize ops, harden security, productize services, grow MRR, improve margins, automate workflows, sharpen GTM
  • Event Format: 3-day conference, keynotes, 130+ breakouts, hands-on labs, product training, 160+ exhibitors, evening networking

What matters to IT Nation Connect’s audience

Attendees want practical frameworks, peer-tested playbooks, and tools that directly impact pipeline, delivery, and profitability.

  • Operational maturity models they can apply on Monday
  • Security-first architectures that are sellable, repeatable, and defensible
  • Automation that reduces tickets, escalations, and labor drag
  • Channel partnerships that accelerate adoption and ARR growth
  • Training that levels up teams without derailing utilization

 

Boil it down: proven methods to scale, secure, and sell—without increasing operational friction.

3 Tips to turn every IT Nation Connect conversation into a future deal

Arrive with intent, qualify fast, and create next steps that stick.
🎯

Lead with a pain sequence, not a pitch

Open with three targeted prompts: “Which services drain margin today?” “Where’s your biggest security exposure?” “What’s stalled growth this quarter?” Map answers to one clear outcome plus a 30-second micro-demo. Keep it consultative, then secure time for a deeper post-show workflow review.

⚡

Turn booth traffic into prioritized action

Score interest on-the-spot: role, timeline, stack fit, urgency. Tag use cases (MDR, automation, compliance, PSA/RMM). Capture promised follow-ups (deck, pricing, pilot) and schedule the meeting before they walk. Your SDRs should leave with tiers—A/B/C—ready for next-business-day outreach.

📩

Send value-heavy follow-ups within 24 hours

Reference their exact challenge, include the specific asset you promised, and add a 2-minute recap video. Offer two time slots for a workflow deep-dive. Attach a short case study from a similar MSP to build credibility and accelerate consensus.

Best practices for event exhibitors at IT Nation Connect

🧭

Pre-build ICP filters to avoid random badge scans

Define your “buying committee” signals: MSP size, services sold, tool stack, and security maturity. Gate demos until you confirm two of four signals to keep reps focused on winnable accounts.
💡 How momencio helps: Dynamic forms and custom fields qualify leads in seconds, routing hot profiles to the right rep instantly.
🧪

Show, don’t tell: 90-second proof moments

Replace long demos with repeatable micro-flows tied to margin, risk, or ticket reduction. Make the metric explicit and repeat it all show long for message discipline.
💡 How momencio helps: Launch tailored micro-demos and content from one profile; track which assets each prospect engages post-show.
🗂️

Standardize notes so sales can actually sell

Mandate three fields: pain, desired outcome, next step. No free-form paragraphs. This creates clean handoffs, accurate forecasts, and faster follow-through.
💡 How momencio helps: Configurable templates enforce consistent lead capture, with required fields and real-time validation for complete records.
⏱️

Book meetings before goodbye

Don’t “send times.” Offer two calendar slots while interest is high. Confirm the agenda and stakeholders to reduce no-shows.
💡 How momencio helps: In-booth scheduling ties meetings to contact records and triggers automated confirmations and reminders.
📚

Personalize collateral by role

Owners want ROI and risk; ops wants workflows; tech wants architecture. Deliver role-specific content and track who opens what to guide the next call.
💡 How momencio helps: Role-based content kits and one-click share links with engagement analytics inform tailored follow-ups.
🔁

Close the loop in 48 hours

Stand up a “Post-Connect War Room” to process A/B/C tiers, assign owners, and launch sequences within two business days. Time kills intent.
💡 How momencio helps: Instant CRM/PSA sync, behavioral scoring, and automated email sequences accelerate day-one pipeline creation.

10 FAQs for exhibitors and event pros attending IT Nation Connect

Heavily MSP-focused with decision-makers on-site. You’ll meet owners, operations leaders, and technical buyers who directly influence stack selection, making conversations more qualified than general IT shows.
Mirror tracks like cybersecurity, AI/automation, and service delivery. Tie your value to margin, risk reduction, and operational maturity. Build one proof point per track and keep it measurable.
Target accounts by stack compatibility and service gaps. Send a two-sentence invite with a 60–90 second proof video. Offer two meeting slots and a specific takeaway, like a workflow audit.
Enforce quick qualification: role, service focus, time horizon, and tool fit. If two factors miss, capture basics but don’t trigger pipeline. Route A/B tiers immediately to owners.
Hook with one outcome statement, run a 90-second micro-demo, confirm fit with two questions, and secure a calendar slot. Offer role-specific collateral and a short customer proof to close.
Within 24 hours. Reference their exact pain, include the promised asset, add a short video recap, and propose two times. Momentum and specificity dramatically lift responses.
Standardize to three fields: pain, outcome, next step. Make them required. This prevents CRM clutter and enables accurate forecasting and targeted post-show sequences.
Yes. Capture works offline and syncs when connected. Your forms, content, and notes remain accessible, ensuring no leads or context are lost during peak traffic.
Absolutely. Map fields to your CRM or PSA, trigger auto-sequences, and push meetings, notes, and assets. Real-time or near-real-time sync keeps reps acting while interest is highest.
Track A/B/C lead mix, meetings booked, asset engagement, stage movement within 14 days, and pipeline created. Quality of next steps beats raw volume every time.

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momencio - AI Lead Enrichment

Overview

The AI Lead Enrichment is a proprietary service of momencio designed to simplify and enhance the
process of capturing and enriching lead information at any type of event.

By using momencio’s mobile or tablet app, you can use the device’s camera to take a clear picture of any form of identification, including, but not limited to, name tags/event badges/business cards. Our AI-driven service leverages OCR technology to identify any information captured and map any relevant data to a contact record. The contact record is then fed to our Lead Enrichment service, which creates a more complete contact record. The process provides exhibitors with the most accurate and up-to-date contact details available.

The Reality of Event Data Collection

In the dynamic environment of event floors, achieving perfect data accuracy can sometimes be challenging. Both traditional lead capture methods using event APIs and AI Lead Enrichment strive for
high accuracy, but various factors can impact the data collected:

  • Personal Email Usage: Some attendees register with personal email addresses.
  • Name Misspellings: Minor errors can occur during registration.
  • Generic Email Addresses: Use of addresses like marketing@domain.com.
  • Broad Registration Categories: Attendees might register under general titles (e.g., Biomedical
    Student).
  • Complex Company Structures: Companies with multiple sub-companies can complicate data
    accuracy.

     

AI Lead Enrichment is specifically designed to manage these scenarios, continually learning and
adapting to improve its accuracy.

Advanced Services for Lead Enrichment

AI Lead Enrichment leverages a suite of advanced tools and services to ensure the highest quality data retrieval:

  • Machine Learning: Continuously improves the accuracy of lead data.
  • AI (Artificial Intelligence): Enhances basic information with additional details.
  • Data Enrichment: Adds valuable contact details to enhance lead profiles.
  • LinkedIn Services: Provides up-to-date professional profiles.

Our Commitment to Excellence

AI Lead Enrichment excels in providing accurate data, yet certain edge cases may present challenges. These include:

  • Private LinkedIn Profiles: Some professional details might be inaccessible.
  • Personal Email Addresses: When registrants use personal rather than business emails.
  • Small-Scale Businesses: Limited online presence can affect data richness.
  • Self-Employed Individuals: Lack of company affiliation might limit available data.
  • Event Staff Contacts: Scanned badges may occasionally belong to event staff.
  • Extensive Sub-Company Networks: Complexity in identifying the correct entity.
  • Security-Sensitive Industries: Industries like military or government may have restricted
    information.


Despite these potential challenges, AI Lead Enrichment strives to provide the best possible data,
ensuring valuable insights for effective follow-ups.

How AI Lead Enrichment Enhances Your Event Strategy

  1. Data Capture: Seamlessly capture attendee information such as first name, last name, and
    company name.
  2. Data Enrichment: Utilize AI to enhance this basic information with additional details like
    business email and LinkedIn profile.
  3. Immediate Engagement: Send personalized follow-up emails and provide links to personalized
    microsites to maintain engagement.

     

momencio’s AI Lead Enrichment innovative technology ensures high data accuracy and enrichment, significantly improving your follow-up strategies and boosting overall event ROI.

By operating independently of event-specific APIs, ULC offers versatility across various events while enhancing your lead capture and engagement efforts.

Additional Information on Event APIs

Traditional event APIs play a crucial role in modern event management, facilitating tasks like attendee data collection and session tracking. However, there are common challenges associated with these APIs:

  • Data Delays: Delays in data delivery can affect timely decision-making.
  • Inconsistent Data Quality: Variability in data quality can undermine event analytics.
  • Misleading Event Data: Issues like duplicates can lead to inaccurate attendee estimates.
  • Limited Data Scope: Traditional APIs might miss crucial information that enhances attendee
    engagement and event ROI.

     

momencio’s AI Lead Enrichment overcomes these challenges by offering enriched data with high
accuracy, making it a versatile and cost-effective alternative to traditional event APIs.

How AI Lead Enrichment Works

  1. Data Capture: Captures attendee information, including first name, last name, and company
    name.
  2. Data Enrichment: Enhances basic information with additional details like business email and
    LinkedIn profile.
  3. Immediate Engagement: Sends personalized follow-up emails and links to personalized
    microsites for continued engagement.

By leveraging momencio’s AI Lead Enrichment, you can transform event interactions into meaningful business opportunities, ensuring every lead is accurately captured and effectively engaged

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