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Tradeshow

Dreamforce 2025

October 14–16, 2025
Moscone Center, San Francisco, CA (in-person) + Salesforce+ (virtual)
Website

Dreamforce 2025 is Salesforce’s flagship conference convening the global CRM and cloud community for three days of AI, automation, and data innovation. Expect visionary keynotes, product launches across Agentforce and Data Cloud, and hands-on learning across 1,000+ sessions. It’s built for Salesforce customers, partners, developers, admins, marketers, and executives seeking practical ways to drive growth, scale adoption, and modernize customer operations. Attend in person at Moscone Center or stream on Salesforce+ to access content, demos, and ecosystem announcements designed to translate strategy into execution.

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category

SaaS, CRM, Cloud Platforms, AI, Enterprise Software, Digital Transformation

event keywords

AI, Automation, Agentforce, Data Cloud, Customer Success, Salesforce Innovations, CRM, Cloud Computing

About the Tradeshow

Dreamforce 2025 isn’t just another tech conference — it’s the annual heartbeat of the Salesforce ecosystem, reimagined for the AI era. Over three days in San Francisco and online, Trailblazers will dive deep into the future of work, where AI agents, real-time data, and human ingenuity converge to create scalable, intelligent businesses.

This year’s narrative is unmistakable: agentic AI is no longer futuristic; it’s central. Expect bold platform announcements, real-world case studies, and demos that show how AI agents augment sales, service, marketing, and operations. But the magic of Dreamforce isn’t just what’s on stage — it’s what’s between the lines: the conversations in hallways, the demos you stumble upon, the human moments that spark new ideas.

Visitor demographics / insights

  • Job Titles: Salesforce admins, developers, architects, RevOps leaders, CMOs, CX leaders, sales executives, solution consultants, ISV partners
  • Industries: Technology, financial services, healthcare, manufacturing, retail, media, public sector, education, nonprofits
  • Common Goals: Operationalize AI, unify data, accelerate pipeline, scale personalization, streamline service, tighten Salesforce integrations, improve adoption
  • Event Format: Keynotes, breakouts, theaters, hands-on workshops, partner expo, networking, plus Salesforce+ streaming for virtual attendees

What matters to Dreamforce 2025’s audience

They want concrete pathways to deploy AI, unify data, and connect Salesforce products to measurable revenue outcomes.

  • Clear AI use cases that deliver lift in sales, service, and marketing now
  • Data Cloud and integration plays that reduce silos and latency
  • Proven adoption frameworks that stick across teams, not pilot theater
  • Hands-on demos, playbooks, and partner solutions ready to implement
  • Security, governance, and compliance baked into architecture decisions

 

Make it prescriptive, measurable, and integrated with the Salesforce stack they already run.

3 Tips to turn every Dreamforce 2025 conversation into a future deal

Anchor every chat to an AI-or-data outcome, then document, route, and follow up fast.
🎯

Tip 1: Define & prioritize your “must-see” zones

With hundreds of sessions and demos, map out 3–5 zones (e.g. AI agents, data cloud, service automation) to focus your booth or content presence. Don’t spread thin.

📊

Tip 2: Segment leads by in-session interest

Use tools (like momencio) to tag leads by the sessions they attended or demo paths they explored — so your follow-ups are immediately contextual.

🔁

Tip 3: Reuse & remix content fast

Record key panels or demos, clip short highlights, and push into social or email within 24 hours. Real-time content keeps your audience engaged long after the show floor closes.

Best practices for event exhibitors at Dreamforce 2025

🔍

Balance discovery & depth

Dreamforce is massive. Not every visitor needs a 30-minute demo — some just want a quick hit of value. Build two engagement layers: a rapid “wow” pitch and a deeper dive for serious prospects.
💡 How momencio helps: it tracks how long someone engages and triggers the right next step — short recap or full-length follow-up.
📱

Stay mobile & flexible

Expect last-minute booth changes, traffic surges, or session overlap. Equip your team to move, adapt, and capture leads anywhere — even off the show floor.
💡 How momencio helps: its mobile capture app works seamlessly offline or on-the-go, so data syncs automatically when you reconnect.
🗺️

Create content trails

Use signage, QR codes, or short URLs to connect physical spaces to digital experiences — a “trail” for every audience type (AI, data, service).
💡 How momencio helps: each scan or tap instantly tags the lead’s interest path, giving your team ready-made segmentation for follow-ups.
💡

Manage overflow moments

Dreamforce sessions fill up fast. Don’t lose those who can’t get in — redirect them to live booth demos or recorded content.
💡 How momencio helps: empowers your team with a dynamic content library—instantly serving the right videos, PDFs, or decks to each lead, in any format, on the spot, neatly packaged in a branded microsite.
🔄

Connect booth and session journeys

Your booth shouldn’t be an island — tie it directly to the sessions your prospects attend. “Liked the AI keynote? See it live at our booth.”
💡 How momencio helps: it merges engagement across touchpoints, giving you a 360° view of each lead’s journey for smarter follow-up.
⚡

Follow up while the buzz is fresh

Don’t wait until the post-event slump. Reach out within hours — while the energy (and memory) of your interaction is still alive.
💡 How momencio helps: automated workflows trigger contextual emails or meeting invites immediately after an interaction, no manual delay needed.

10 FAQs for exhibitors and event pros attending Dreamforce 2025

Stack critical customer meetings and hot hours on the expo floor, then assign rotating coverage for keynotes and role-specific sessions. Capture takeaways in a shared doc to fold into demos and follow-ups the same day.
Build micro-messaging by cloud and role. Lead with one metric per persona—admins want stability, leaders want ROI, architects want integration clarity. Use signage and demos that mirror those slices to quickly qualify or redirect.
Use pre-qualifiers at capture: role, primary use case, timeline, and key systems. Score on the spot and route only qualified leads to sales. Keep learning leads in nurture with tailored content and delayed SDR engagement.
Same-day recap with promised assets, day-3 meeting ask, week-2 case study, week-3 business value workshop invite. Keep every touch anchored to the original pain and desired outcome, not generic product blasts.
Capture the buying role, influence level, and adjacent stakeholders at the booth. Map an account plan quickly: champion, economic buyer, security, and ops. Align content and invites per role to speed consensus and security review.
Offer virtual-friendly CTAs: office hours, sandbox trials, and ROI tools. Provide fast, light-touch scheduling for global time zones. Ensure assets are snackable and trackable so intent from streams doesn’t evaporate into anonymous views.
momencio syncs leads, notes, and consent to Salesforce in real time with custom field mapping. It can trigger tasks, campaigns, and Slack alerts so sales sees context-rich records minutes after capture.
Yes. Beyond badge scans, momencio adds qualifiers, notes, content sharing, and consent capture. You’ll segment intent instantly, send promised materials on the spot, and route prioritized leads without waiting for post-show data dumps.
Split roles: greeters/qualifiers, demo specialists, and closers. Protect meeting pods for pre-booked accounts. Use a queueing system for walk-ups and keep demo lengths tight to prevent bottlenecks and dropped prospects.
Define success pre-show: target accounts touched, qualified opportunities created, cycle time reduction, and influenced revenue. Tag every record to the event and track progression stages in Salesforce with clear entry/exit criteria for attribution.

◗◗empower your event
management efforts

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momencio
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momencio - AI Lead Enrichment

Overview

The AI Lead Enrichment is a proprietary service of momencio designed to simplify and enhance the
process of capturing and enriching lead information at any type of event.

By using momencio’s mobile or tablet app, you can use the device’s camera to take a clear picture of any form of identification, including, but not limited to, name tags/event badges/business cards. Our AI-driven service leverages OCR technology to identify any information captured and map any relevant data to a contact record. The contact record is then fed to our Lead Enrichment service, which creates a more complete contact record. The process provides exhibitors with the most accurate and up-to-date contact details available.

The Reality of Event Data Collection

In the dynamic environment of event floors, achieving perfect data accuracy can sometimes be challenging. Both traditional lead capture methods using event APIs and AI Lead Enrichment strive for
high accuracy, but various factors can impact the data collected:

  • Personal Email Usage: Some attendees register with personal email addresses.
  • Name Misspellings: Minor errors can occur during registration.
  • Generic Email Addresses: Use of addresses like marketing@domain.com.
  • Broad Registration Categories: Attendees might register under general titles (e.g., Biomedical
    Student).
  • Complex Company Structures: Companies with multiple sub-companies can complicate data
    accuracy.

     

AI Lead Enrichment is specifically designed to manage these scenarios, continually learning and
adapting to improve its accuracy.

Advanced Services for Lead Enrichment

AI Lead Enrichment leverages a suite of advanced tools and services to ensure the highest quality data retrieval:

  • Machine Learning: Continuously improves the accuracy of lead data.
  • AI (Artificial Intelligence): Enhances basic information with additional details.
  • Data Enrichment: Adds valuable contact details to enhance lead profiles.
  • LinkedIn Services: Provides up-to-date professional profiles.

Our Commitment to Excellence

AI Lead Enrichment excels in providing accurate data, yet certain edge cases may present challenges. These include:

  • Private LinkedIn Profiles: Some professional details might be inaccessible.
  • Personal Email Addresses: When registrants use personal rather than business emails.
  • Small-Scale Businesses: Limited online presence can affect data richness.
  • Self-Employed Individuals: Lack of company affiliation might limit available data.
  • Event Staff Contacts: Scanned badges may occasionally belong to event staff.
  • Extensive Sub-Company Networks: Complexity in identifying the correct entity.
  • Security-Sensitive Industries: Industries like military or government may have restricted
    information.


Despite these potential challenges, AI Lead Enrichment strives to provide the best possible data,
ensuring valuable insights for effective follow-ups.

How AI Lead Enrichment Enhances Your Event Strategy

  1. Data Capture: Seamlessly capture attendee information such as first name, last name, and
    company name.
  2. Data Enrichment: Utilize AI to enhance this basic information with additional details like
    business email and LinkedIn profile.
  3. Immediate Engagement: Send personalized follow-up emails and provide links to personalized
    microsites to maintain engagement.

     

momencio’s AI Lead Enrichment innovative technology ensures high data accuracy and enrichment, significantly improving your follow-up strategies and boosting overall event ROI.

By operating independently of event-specific APIs, ULC offers versatility across various events while enhancing your lead capture and engagement efforts.

Additional Information on Event APIs

Traditional event APIs play a crucial role in modern event management, facilitating tasks like attendee data collection and session tracking. However, there are common challenges associated with these APIs:

  • Data Delays: Delays in data delivery can affect timely decision-making.
  • Inconsistent Data Quality: Variability in data quality can undermine event analytics.
  • Misleading Event Data: Issues like duplicates can lead to inaccurate attendee estimates.
  • Limited Data Scope: Traditional APIs might miss crucial information that enhances attendee
    engagement and event ROI.

     

momencio’s AI Lead Enrichment overcomes these challenges by offering enriched data with high
accuracy, making it a versatile and cost-effective alternative to traditional event APIs.

How AI Lead Enrichment Works

  1. Data Capture: Captures attendee information, including first name, last name, and company
    name.
  2. Data Enrichment: Enhances basic information with additional details like business email and
    LinkedIn profile.
  3. Immediate Engagement: Sends personalized follow-up emails and links to personalized
    microsites for continued engagement.

By leveraging momencio’s AI Lead Enrichment, you can transform event interactions into meaningful business opportunities, ensuring every lead is accurately captured and effectively engaged

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