Tradeshow

ASTRO 67th annual meeting

September 27 – October 1, 2025
Moscone Center, San Francisco, United States
ASTRO 67th annual meeting

ASTRO’s 67th Annual Meeting is the flagship event for the radiation oncology community, blending rigorous science, clinical innovation, and practice-changing insights. With over 11,000 participants expected, this is where new modalities, evidence updates, and translational research converge with real-world clinical application.

category

Healthcare/Medical

event keywords

Radiation Oncology, Cancer Care, Scientific Research, Medical Education

About the Tradeshow

The theme, “Rediscovering Radiation Medicine and Exploring New Indications,” signals that innovation is top of mind: not just refining established techniques, but extending the frontiers of radiotherapy to new disease settings, more personalized dosing, smarter imaging, biologic integration, and AI‑driven adaptive workflows.

Under the theme “Rediscovering Radiation Medicine and Exploring New Indications,” this event gathers radiation oncologists, researchers, physicists, vendors, and clinicians to showcase breakthroughs in cancer care.

Visitor demographics / insights

  • Job Titles: Radiation Oncologists, Medical Physicists, Healthcare Executives
  • Industries: Healthcare, Medical Research, Cancer Treatment
  • Common Goals: Enhance treatment protocols, collaborate on research efforts, improve patient outcomes
  • Event Format: Keynote sessions, educational workshops, interactive exhibits

What matters to ASTRO 2025’s audience

ASTRO attendees crave actionable insights and pioneering practices in radiation oncology.

  • Staying ahead of oncological treatment advancements
  • Networking with leading scientific minds
  • Gaining insights into innovative cancer care technologies
  • Accessing world-class research and education

Ultimately, it’s about revolutionizing cancer therapy for enhanced patient outcomes.

3 Tips to transform ASTRO 2025 conversations into future deals

Maximize your ASTRO’s interactions with these strategic approaches.
🎯

Speak with specificity (not generalities)

Don’t lead with high-level brand messages. Tailor invites or booth pitches around niche pain points: e.g. “adaptive RT for head/neck,” “dose optimization in re‑irradiation,” or “AI‑guided plan QA.”

Trigger follow-ups while attendees are still on site

Delay kills momentum. Set up automated workflows that fire immediately based on scans, downloads, or sessions attended.

📊

Use layered scoring, not binary capture

Badge scans are just the start. Add behavior tags (session interest, download counts, dwell time) to refine qualification before sales outreach.

Best practices for event exhibitors at ASTRO 2025

🎯

Segment by disease site & modality

Tip: Predefine tags like “breast RT,” “SABR,” “brachytherapy,” “proton.”
💡 How momencio helps: Supports custom tagging during lead capture and enables segmented follow-up journeys based on those predefined selections.

Real-time lead scoring & alerting

Tip: Flag leads that scan repeatedly, ask deep technical questions, or download many materials.
💡 How momencio helps: Lead scoring rules trigger push alerts to reps on high-potential prospects.
📋

Capture intent + nuance in the moment

Tip: Ask 1–2 quick custom questions at capture (area of interest, biggest challenge) instead of free-form notes only.
💡 How momencio helps: Embeds prompts into capture forms and attaches directly to each lead record.
🔄

Seamless sales-marketing handoff on site

Tip: Use a live dashboard to show top leads, status, and next steps accessible to all teams.
💡 How momencio helps: Live event dashboards, mobile access, and synchronized status updates unify both teams.
📩

Tailor follow-up by content viewed or session track

Tip: Use dynamic content: if a prospect visited your booth and attended your lung cancer RT talk, their follow-up touches should reflect that.
💡 How momencio helps: Behavior-based triggers and dynamic email rules spin personalized streams at scale.
📈

Tie leads to real outcomes—not just scans

Tip: At the end of the event, align lead interactions with follow-on engagement (meetings, demos, proposals) and capture ROI.
💡 How momencio helps: Pipeline-level analytics show how booth interactions convert through the funnel.

10 FAQs for exhibitors and event pros attending ASTRO 2025

Prioritize personalization and data-driven insights to capture attendee attention and connect on a professional level.
Conduct comprehensive training sessions focused on key themes, attendee interests, and proactive engagement strategies.
Engage in bespoke networking events and panel discussions to foster meaningful, high-value connections.
Attendees seek breakthrough technologies, evidence-based outcomes, and the potential to forge collaborative relationships.
momencio streamlines lead management through advanced tracking and tailored follow-up communication strategies.
Utilize digital solutions like momencio to ensure swift, accurate, and organized lead capture for immediate access.
With detailed analytics, momencio helps identify key demographics and tailor messages for optimal engagement.
Focus on demonstrable outcomes and interactive presentations that align with ASTRO’s current themes.
Deploy personalized content and share thought leadership pieces to generate buzz and preset engagement plans.
Analyze interaction data for trends and insights, quickly acting on opportunities to nurture qualified leads.

◗◗empower your event
management efforts

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momencio - AI Lead Enrichment

Overview

The AI Lead Enrichment is a proprietary service of momencio designed to simplify and enhance the
process of capturing and enriching lead information at any type of event.

By using momencio’s mobile or tablet app, you can use the device’s camera to take a clear picture of any form of identification, including, but not limited to, name tags/event badges/business cards. Our AI-driven service leverages OCR technology to identify any information captured and map any relevant data to a contact record. The contact record is then fed to our Lead Enrichment service, which creates a more complete contact record. The process provides exhibitors with the most accurate and up-to-date contact details available.

The Reality of Event Data Collection

In the dynamic environment of event floors, achieving perfect data accuracy can sometimes be challenging. Both traditional lead capture methods using event APIs and AI Lead Enrichment strive for
high accuracy, but various factors can impact the data collected:

  • Personal Email Usage: Some attendees register with personal email addresses.
  • Name Misspellings: Minor errors can occur during registration.
  • Generic Email Addresses: Use of addresses like marketing@domain.com.
  • Broad Registration Categories: Attendees might register under general titles (e.g., Biomedical
    Student).
  • Complex Company Structures: Companies with multiple sub-companies can complicate data
    accuracy.

     

AI Lead Enrichment is specifically designed to manage these scenarios, continually learning and
adapting to improve its accuracy.

Advanced Services for Lead Enrichment

AI Lead Enrichment leverages a suite of advanced tools and services to ensure the highest quality data retrieval:

  • Machine Learning: Continuously improves the accuracy of lead data.
  • AI (Artificial Intelligence): Enhances basic information with additional details.
  • Data Enrichment: Adds valuable contact details to enhance lead profiles.
  • LinkedIn Services: Provides up-to-date professional profiles.

Our Commitment to Excellence

AI Lead Enrichment excels in providing accurate data, yet certain edge cases may present challenges. These include:

  • Private LinkedIn Profiles: Some professional details might be inaccessible.
  • Personal Email Addresses: When registrants use personal rather than business emails.
  • Small-Scale Businesses: Limited online presence can affect data richness.
  • Self-Employed Individuals: Lack of company affiliation might limit available data.
  • Event Staff Contacts: Scanned badges may occasionally belong to event staff.
  • Extensive Sub-Company Networks: Complexity in identifying the correct entity.
  • Security-Sensitive Industries: Industries like military or government may have restricted
    information.


Despite these potential challenges,
AI Lead Enrichment strives to provide the best possible data,
ensuring valuable insights for effective follow-ups.

How AI Lead Enrichment Enhances Your Event Strategy

  1. Data Capture: Seamlessly capture attendee information such as first name, last name, and
    company name.
  2. Data Enrichment: Utilize AI to enhance this basic information with additional details like
    business email and LinkedIn profile.
  3. Immediate Engagement: Send personalized follow-up emails and provide links to personalized
    microsites to maintain engagement.

     

momencio’s AI Lead Enrichment innovative technology ensures high data accuracy and enrichment, significantly improving your follow-up strategies and boosting overall event ROI.

By operating independently of event-specific APIs, ULC offers versatility across various events while enhancing your lead capture and engagement efforts.

Additional Information on Event APIs

Traditional event APIs play a crucial role in modern event management, facilitating tasks like attendee data collection and session tracking. However, there are common challenges associated with these APIs:

  • Data Delays: Delays in data delivery can affect timely decision-making.
  • Inconsistent Data Quality: Variability in data quality can undermine event analytics.
  • Misleading Event Data: Issues like duplicates can lead to inaccurate attendee estimates.
  • Limited Data Scope: Traditional APIs might miss crucial information that enhances attendee
    engagement and event ROI.

     

momencio’s AI Lead Enrichment overcomes these challenges by offering enriched data with high
accuracy, making it a versatile and cost-effective alternative to traditional event APIs.

How AI Lead Enrichment Works

  1. Data Capture: Captures attendee information, including first name, last name, and company
    name.
  2. Data Enrichment: Enhances basic information with additional details like business email and
    LinkedIn profile.
  3. Immediate Engagement: Sends personalized follow-up emails and links to personalized
    microsites for continued engagement.

By leveraging momencio’s AI Lead Enrichment, you can transform event interactions into meaningful business opportunities, ensuring every lead is accurately captured and effectively engaged

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