momencio awarded

at the 2025 Event Technology Awards

Tradeshow

Association for Molecular Pathology annual meeting & expo

November 11–15, 2025
Boston, Massachusetts

The Association for Molecular Pathology (AMP) 2025 meeting is where the molecular diagnostics crowd shows up with their latest toys, toughest challenges, and boldest ideas. Expect a dense mix of genomics, precision medicine, bioinformatics, and next-gen technologies—all delivered by the people pushing the field forward. It’s the kind of conference where one breakthrough talk can rewrite how labs work, and the networking is just as valuable as the sessions. If molecular pathology is your playground, AMP 2025 is the upgrade you don’t skip.

 

 

category

Healthcare — Molecular Diagnostics, Molecular Pathology

event keywords

Precision medicine, NGS/CGP, biomarkers, clinical validation, assay performance, bioinformatics, workflow automation, QC/QA, reimbursement, regulatory readiness

About the Tradeshow

The Association for Molecular Pathology’s flagship event, AMP 2025 Annual Meeting & Expo, convenes 2,000+ molecular diagnostics professionals for a forward-looking program spanning scientific sessions, posters, and an innovation-rich expo floor. Expect deep dives into molecular pathology, NGS/CGP, biomarkers, bioinformatics, quality systems, and clinical implementation.

 

The audience blends lab directors, molecular pathologists, clinical scientists, technologists, translational researchers, and IVD/informatics vendors—teams charged with delivering clinically actionable results, operational efficiency, and compliant, scalable workflows. If you market solutions to clinical, academic, or reference labs, AMP is where validation roadmaps are shaped and purchasing conversations begin.

 

Visitor demographics / insights

  • Job Titles: Lab Directors, Medical Directors, Molecular Pathologists, Clinical Scientists/Technologists, R&D Scientists, Bioinformaticians, Laboratory Managers, Medical Affairs, Product Managers
  • Industries: Academic/Hospital Labs, Reference Labs, IVD/NGS Manufacturers, Bioinformatics Platforms, CROs, Health Systems, Research Institutes
  • Common Goals: Validate assays and pipelines, improve turnaround and throughput, ensure compliance, optimize costs, secure reimbursement, select fit-for-purpose vendors, scale from pilot to routine clinical use
  • Event Format: Plenaries, scientific sessions, posters, workshops, expo demos, networking, and CE opportunities with dedicated exhibit hours

 

What matters to AMP 2026 Annual Meeting & Expo’s audience

AMP attendees prioritize clinically proven performance, operational reliability, and evidence that accelerates validation, adoption, and reimbursement.

  • Demonstrable sensitivity, specificity, and reproducibility across clinically relevant sample types
  • Regulatory and quality alignment: CLIA/CAP readiness, documentation, and supportable change control
  • Seamless interoperability with LIS/LIMS, bioinformatics, and reporting pipelines
  • Scalable workflows that reduce hands-on time and total cost per reportable
  • Peer-reviewed evidence, case data, and KOL validation they can trust

Bring proof, clarity, and next steps—or competitors will define the requirements without you.

 

 

3 tips to turn every AMP 2026 Annual Meeting & Expo conversation into a future deal

Anchor every discussion in clinical impact, then capture context to drive targeted follow-through.
🎯

Lead with outcomes that matter

Frame your value in the metrics labs defend: sensitivity/specificity, turnaround time, throughput, and cost per reportable. Use one high-relevance case study per persona—lab director, technologist, bioinformatician—so each hears the win that maps to their mandate and budget authority.

🔬

Map your story to their validation plan

Ask where they are on LDT/IVD validation: sample cohorts, controls, QC, informatics, reporting. Tie your demo to those checkpoints and offer evidence packages aligned to their next milestone. Capture sample types, volume, and LIS/LIMS details to tailor post-show materials precisely.

⏱️

Make follow-up instant, personal, and trackable

Before they leave, confirm actions: evidence bundle, workflow diagram, and a 20-minute debrief. Send a personalized recap with links and schedule options within 24 hours. Instrument everything so sales sees engagement signals and can prioritize high-intent accounts quickly.

Best practices for event exhibitors at AMP 2026 Annual Meeting & Expo

📊

Tier targets by clinical need and buying role

Build a hit list from institutions running or planning NGS/CGP, MRD, or targeted panels. Distinguish decision makers (directors) from technical validators (scientists) and influencers (informatics). Route each persona to the right storyline and proof on the spot.
💡 How momencio helps: Smart qualification, persona tagging, and instant content routing keep conversations focused and scalable.  
🧪

Demo against validation checkpoints

Structure demos around real QC/QA gates: controls, limit of detection, reproducibility, variant calling, reporting. Show how you de-risk each step with data, documentation, and support. Leave them with an evidence pack matched to their next internal review.
💡 How momencio helps: Guided playbooks and templated evidence bundles are shared with one tap and auto-logged.  
🧠

Arm the team with persona microcontent

Create 60–90 second explainers for directors, technologists, and bioinformaticians. Keep to one outcome, one diagram, one proof. It speeds conversations, reduces confusion, and makes follow-up links irresistible to open and forward.
💡 How momencio helps: Dynamic content libraries surface the right asset by persona and topic in seconds.  
🔁

Run a two-step follow-up: evidence then meeting

First send tailored proof (data sheet, workflow map, poster tie-in). Next, request a short technical huddle with their validator plus buyer. This sequencing respects lab cadence and increases meeting acceptance.
💡 How momencio helps: Automated, personalized sequences with built-in meeting scheduling and engagement tracking.  
🧩

Capture stack, samples, and constraints in-booth

Log LIS/LIMS, pipeline tools, specimen mix, batching, space limits, and budget window. These details define feasibility and timelines—guessing kills momentum. Make it part of your standard discovery every time.
💡 How momencio helps: Custom fields and prompts ensure critical context is captured and synced to CRM instantly.  
📈

Measure pipeline lift, not just badge scans

Report on qualified opportunities, stage progression, and influenced validations. Attribute content engagement and meetings to specific reps and accounts. Leadership funds what it can quantify—show conversion, velocity, and projected revenue impact.
💡 How momencio helps: Real-time dashboards connect capture, content engagement, meetings, and CRM pipeline outcomes.  

10 FAQs for exhibitors and event pros attending AMP 2026 Annual Meeting & Expo

Validation best practices, QC/QA updates, reimbursement and regulatory sessions, NGS/CGP implementation, and informatics pipelines. Align your demos and proofs to themes leaders will discuss immediately after those sessions to ride the attention wave.
Plan around dedicated exhibit hours and immediately after major scientific sessions. Expect quieter periods during key plenaries. Offer short, focused technical huddles near the booth to lower friction and increase attendance.
Identify posters aligned to your use cases, reference them in outreach, and invite authors to a targeted demo. Bring a one-page methodology-to-outcome summary that bridges their poster to your workflow.
Crisp validation summaries, workflow diagrams, peer-reviewed data, and LIS/LIMS integration briefs. Keep assets short, scannable, and directly tied to clinical impact and operational metrics that stakeholders must defend internally.
Segment by assay focus and maturity, map likely buying roles, and send tailored invites tied to session topics. Offer a specific outcome demo and a post-session debrief slot to secure commitment before travel.
Qualified opportunities created, projected revenue, opportunity stage progression, meeting-to-opportunity conversion, and content engagement. Tie each to accounts’ validation timelines to demonstrate influence on real purchasing decisions, not just activity volume.
Within 24–48 hours, send a personalized recap with relevant evidence and a clear next step. Reference the session or poster you discussed to demonstrate context and credibility immediately.
Bring data they can interrogate: methods, controls, LoD, reproducibility, reporting examples, and integration architectures. Staff with a technologist or applications specialist during peak hours to answer depth questions on the spot.
momencio syncs leads, notes, qualifiers, content shares, and meetings to major CRMs in real time. De-duplication, routing, and required fields ensure data integrity and immediate sales follow-up without manual cleanup.
Use momencio to capture leads at posters via QR, tag interests by topic, and auto-send tailored assets. Track opens and schedule debriefs, turning scientific curiosity into qualified opportunities quickly.

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momencio - AI Lead Enrichment

Overview

The AI Lead Enrichment is a proprietary service of momencio designed to simplify and enhance the
process of capturing and enriching lead information at any type of event.

By using momencio’s mobile or tablet app, you can use the device’s camera to take a clear picture of any form of identification, including, but not limited to, name tags/event badges/business cards. Our AI-driven service leverages OCR technology to identify any information captured and map any relevant data to a contact record. The contact record is then fed to our Lead Enrichment service, which creates a more complete contact record. The process provides exhibitors with the most accurate and up-to-date contact details available.

The Reality of Event Data Collection

In the dynamic environment of event floors, achieving perfect data accuracy can sometimes be challenging. Both traditional lead capture methods using event APIs and AI Lead Enrichment strive for
high accuracy, but various factors can impact the data collected:

  • Personal Email Usage: Some attendees register with personal email addresses.
  • Name Misspellings: Minor errors can occur during registration.
  • Generic Email Addresses: Use of addresses like marketing@domain.com.
  • Broad Registration Categories: Attendees might register under general titles (e.g., Biomedical
    Student).
  • Complex Company Structures: Companies with multiple sub-companies can complicate data
    accuracy.

     

AI Lead Enrichment is specifically designed to manage these scenarios, continually learning and
adapting to improve its accuracy.

Advanced Services for Lead Enrichment

AI Lead Enrichment leverages a suite of advanced tools and services to ensure the highest quality data retrieval:

  • Machine Learning: Continuously improves the accuracy of lead data.
  • AI (Artificial Intelligence): Enhances basic information with additional details.
  • Data Enrichment: Adds valuable contact details to enhance lead profiles.
  • LinkedIn Services: Provides up-to-date professional profiles.

Our Commitment to Excellence

AI Lead Enrichment excels in providing accurate data, yet certain edge cases may present challenges. These include:

  • Private LinkedIn Profiles: Some professional details might be inaccessible.
  • Personal Email Addresses: When registrants use personal rather than business emails.
  • Small-Scale Businesses: Limited online presence can affect data richness.
  • Self-Employed Individuals: Lack of company affiliation might limit available data.
  • Event Staff Contacts: Scanned badges may occasionally belong to event staff.
  • Extensive Sub-Company Networks: Complexity in identifying the correct entity.
  • Security-Sensitive Industries: Industries like military or government may have restricted
    information.


Despite these potential challenges,
AI Lead Enrichment strives to provide the best possible data,
ensuring valuable insights for effective follow-ups.

How AI Lead Enrichment Enhances Your Event Strategy

  1. Data Capture: Seamlessly capture attendee information such as first name, last name, and
    company name.
  2. Data Enrichment: Utilize AI to enhance this basic information with additional details like
    business email and LinkedIn profile.
  3. Immediate Engagement: Send personalized follow-up emails and provide links to personalized
    microsites to maintain engagement.

     

momencio’s AI Lead Enrichment innovative technology ensures high data accuracy and enrichment, significantly improving your follow-up strategies and boosting overall event ROI.

By operating independently of event-specific APIs, ULC offers versatility across various events while enhancing your lead capture and engagement efforts.

Additional Information on Event APIs

Traditional event APIs play a crucial role in modern event management, facilitating tasks like attendee data collection and session tracking. However, there are common challenges associated with these APIs:

  • Data Delays: Delays in data delivery can affect timely decision-making.
  • Inconsistent Data Quality: Variability in data quality can undermine event analytics.
  • Misleading Event Data: Issues like duplicates can lead to inaccurate attendee estimates.
  • Limited Data Scope: Traditional APIs might miss crucial information that enhances attendee
    engagement and event ROI.

     

momencio’s AI Lead Enrichment overcomes these challenges by offering enriched data with high
accuracy, making it a versatile and cost-effective alternative to traditional event APIs.

How AI Lead Enrichment Works

  1. Data Capture: Captures attendee information, including first name, last name, and company
    name.
  2. Data Enrichment: Enhances basic information with additional details like business email and
    LinkedIn profile.
  3. Immediate Engagement: Sends personalized follow-up emails and links to personalized
    microsites for continued engagement.

By leveraging momencio’s AI Lead Enrichment, you can transform event interactions into meaningful business opportunities, ensuring every lead is accurately captured and effectively engaged

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