Most people think event activation means a gimmick, a photo wall, or a bucket of swag. That is a small and shallow part of the picture. Event activation, done properly, ...
MedTech companies invest heavily in healthcare events. In North America alone, more than $4.2 billion is spent each year on conferences, trade shows, and medical congresses, and for good reason. ...
Most event teams walk away from a trade show feeling like it went well. The booth was lively. People stopped by. A decent number of leads were captured. There were ...
The real reason salespeople quit event teams There’s a reason event sales teams can’t hold on to talent and see higher sales churn. It’s not about people being lazy. It’s ...
The business of attention has changed—and most event marketers haven’t caught up. While digital media has spent years optimizing for clicks, scrolls, and impressions, a new equation is quietly redefining ...
If you’re exhibiting at ADLM 2025 and planning to measure your success by the number of badge scans, there’s a good chance you’ll walk away disappointed. ADLM isn’t a generic ...
A common mistake in event marketing is focusing too much on surface-level numbers instead of event sales outcomes. After a trade show or conference, it’s easy to report how many ...
Capturing leads at trade shows and conferences isn’t the hard part anymore. Most companies have systems in place to scan badges, collect contact details, and record conversations. The real issue ...
Quick scan: why this post matters Cost per lead (CPL) used to be a tidy metric. Divide your total spend by total scans, and you’ve got a number to show ...
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The AI Lead Enrichment is a proprietary service of momencio designed to simplify and enhance the
process of capturing and enriching lead information at any type of event.
By using momencio’s mobile or tablet app, you can use the device’s camera to take a clear picture of any form of identification, including, but not limited to, name tags/event badges/business cards. Our AI-driven service leverages OCR technology to identify any information captured and map any relevant data to a contact record. The contact record is then fed to our Lead Enrichment service, which creates a more complete contact record. The process provides exhibitors with the most accurate and up-to-date contact details available.
In the dynamic environment of event floors, achieving perfect data accuracy can sometimes be challenging. Both traditional lead capture methods using event APIs and AI Lead Enrichment strive for
high accuracy, but various factors can impact the data collected:
AI Lead Enrichment is specifically designed to manage these scenarios, continually learning and
adapting to improve its accuracy.
AI Lead Enrichment leverages a suite of advanced tools and services to ensure the highest quality data retrieval:
AI Lead Enrichment excels in providing accurate data, yet certain edge cases may present challenges. These include:
Despite these potential challenges, AI Lead Enrichment strives to provide the best possible data,
ensuring valuable insights for effective follow-ups.
momencio’s AI Lead Enrichment innovative technology ensures high data accuracy and enrichment, significantly improving your follow-up strategies and boosting overall event ROI.
Traditional event APIs play a crucial role in modern event management, facilitating tasks like attendee data collection and session tracking. However, there are common challenges associated with these APIs:
momencio’s AI Lead Enrichment overcomes these challenges by offering enriched data with high
accuracy, making it a versatile and cost-effective alternative to traditional event APIs.
By leveraging momencio’s AI Lead Enrichment, you can transform event interactions into meaningful business opportunities, ensuring every lead is accurately captured and effectively engaged
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