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Tradeshow

SMRP Annual Conference 2025

October 6–9, 2025
Fort Worth Convention Center, 1201 Houston Street, Fort Worth, Texas
Website

SMRP’s Annual Conference is the annual high point for those committed to pushing reliability and maintenance into strategic business value. From October 6–9 in Fort Worth, the gathering convenes a mix of maintenance engineers, reliability professionals, asset managers, operations leaders, and technical students.

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category

Maintenance, Reliability, Physical Asset Management

event keywords

Predictive maintenance, condition monitoring, CMMS, asset performance, reliability engineering, root cause analysis, RCM, TPM, industrial IoT, data-driven decision making, uptime, risk reduction, workforce development, facility tours, case studies

About the Tradeshow

SMRP 2025 Annual Conference brings together maintenance, reliability, and physical asset management professionals for four days of learning, connection, and practical know‑how. Expect workshops, real‑world case studies, expert‑led sessions, and facility tours designed to translate strategy into uptime.

The program attracts industry leaders, practitioners, and decision‑makers from across sectors—over 1,200 peers focused on improving performance, managing risk, and extending asset life. Hosted at the Fort Worth Convention Center, the event is built for engineers, plant and operations leaders, maintenance planners, and solution providers who need actionable methods, not theory.

Visitor demographics / insights

  • Job Titles: Reliability Engineers, Maintenance Managers, Plant/Operations Leaders, Asset Managers, Maintenance Planners, MRO Buyers, Condition Monitoring Specialists, PdM Analysts
  • Industries: Manufacturing, Energy/Utilities, Oil & Gas, Chemicals, Mining, Food & Beverage, Pharmaceuticals, Pulp & Paper, Transportation, Facilities Management
  • Common Goals: Cut unplanned downtime, extend asset life, standardize best practices, adopt PdM/IIoT, improve CMMS data quality, prove ROI
  • Event Format: Expert-led sessions, hands-on workshops, case studies, peer networking, facility tours over four concentrated days

What matters to SMRP 2025 Annual Conference’s audience

Attendees want proven reliability methods, credible benchmarks, and tools that move the uptime needle fast.

  • Evidence-based practices that reduce failures and maintenance costs
  • Actionable ways to operationalize PdM, RCA, and CMMS data
  • Peer-vetted case studies with hard ROI and timelines
  • Clear roadmaps for scaling reliability programs across sites
  • Vendors who speak operations and deliver measurable outcomes

Summed up: fewer outages, smarter maintenance, better data, and results leadership can trust.

3 Tips to turn every SMRP 2025 Annual Conference conversation into a future deal

Enter prepared, qualify precisely, and leave with next steps locked.
🧭

Lead with a targeted uptime hypothesis

Open with a concrete reliability angle: “Plants like yours cut unplanned downtime 18% by standardizing PdM routes.” Anchor to their asset classes and failure modes. Use one relevant metric and one short case to earn deeper discovery in under two minutes.

📊

Diagnose fast with a three-metric triage

Qualify on the spot using MTBF trend, top failure mode, and CMMS data quality. Classify prospects into “pilot-ready,” “data-cleanup,” or “education” tracks. This steers demos, content, and follow-ups that feel custom and progress deals faster.

📅

Convert interest into a defined post-show plan

Secure a specific next step before they walk away: pilot scope, asset list, stakeholders, and decision date. Summarize in writing, confirm calendar invites, and attach the exact case study matching their plant context to keep momentum.

Best practices for event exhibitors at SMRP 2025 Annual Conference

🔬

Position around failure modes, not features

Frame your message by the problems attendees fight daily—bearing wear, misalignment, lubrication breakdown, sensor false positives. Map each problem to a measurable win and a short proof point. Keep product talk to the last third of the conversation.
💡 How momencio helps: Tag leads and auto-trigger follow-ups with matching case studies and ROI calculators.
🧩

Bring data, not decks

Show a live snapshot: before/after MTBF, alarm reduction, maintenance hours saved. Reliability pros respond to traceable data and context over marketing slides. Keep datasets plant-like and short, with one chart per story.
💡 How momencio helps: Present interactive content and log which charts each lead engages with for tailored nurture.
⏱️

Run a 90-second discovery loop

Ask three crisp questions—assets at risk, top failure mode, CMMS state—and reflect back an aligned micro-solution. If fit emerges, book a dated pilot step; if not, route to education content.
💡 How momencio helps: Custom forms capture answers, score leads in real time, and recommend the next best action.
🧭

Align to their maturity stage

Meet prospects where they are: foundational (standardizing PMs), transitional (PdM rollout), or advanced (analytics at scale). Offer the next rung, not a leap. This respects constraints and accelerates adoption.
💡 How momencio helps: Segment by maturity and auto-personalize collateral, demos, and post-show sequences accordingly.
🏭

Use facility tours to anchor relevance

Reference tour observations—equipment types, practices, constraints—to make your value tangible. Connect capabilities to the real contexts attendees just saw, and invite them to a focused debrief at your booth.
💡 How momencio helps: Capture tour-specific notes and trigger content tied to that facility environment.
📆

Lock next steps with calendar discipline

Don’t settle for “send info.” Confirm a dated pilot review, named stakeholders, and success criteria. Recap agreements immediately to maintain momentum after travel.
💡 How momencio helps: One-tap invite scheduling, automated recap emails, and tracked content ensure nothing slips.

10 FAQs for exhibitors and event pros attending SMRP 2025 Annual Conference

Lead with a problem-to-proof arc: specific failure mode, measurable outcome, brief case. Keep jargon precise and examples plant-real. End with a defined next step, not a brochure handoff.
Reliability wants trend lines, RCA credibility, and program scalability. Maintenance wants work order impact and time saved. Split collateral and demos so each group sees outcomes in their language and timeframe.
Send a two-question diagnostic (top failure mode, CMMS pain) with a promise to deliver a custom benchmark at your booth. Book short slots to review their results and propose a next action.
Expect a balanced mix of engineers, planners, and operations leaders alongside managers and directors. Prepare content ladders: technical deep dives for practitioners and ROI/scale frameworks for leadership in the same visit.
Take notes on equipment, practices, and constraints. Reference them in follow-ups with targeted assets, KPIs, and a pilot outline that mirrors the tour environment. Specificity boosts credibility and response.
Short, traceable case studies, a live metric dashboard, and hands-on demos tied to real assets. Keep one-page ROI summaries ready for leaders and workflow checklists ready for practitioners.
Secure a dated next step during the conversation, recap in writing within 30 minutes, and attach the exact materials referenced. Assign internal owners before the show closes.
Use custom forms to capture failure modes, asset classes, and maturity stage. momencio scores leads in real time and triggers content that aligns with each prospect’s context for higher conversion.
Yes. As reps log answers, momencio suggests the most relevant demo flow and surfaces matching case studies. You deliver tighter stories and shorten the path to pilot commitment.
Week 1: pilot recap and calendar lock. Week 2: technical deep dive. Week 3: ROI validation with stakeholder alignment. Keep each step anchored to their assets, metrics, and decision date.

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management efforts

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momencio - AI Lead Enrichment

Overview

The AI Lead Enrichment is a proprietary service of momencio designed to simplify and enhance the
process of capturing and enriching lead information at any type of event.

By using momencio’s mobile or tablet app, you can use the device’s camera to take a clear picture of any form of identification, including, but not limited to, name tags/event badges/business cards. Our AI-driven service leverages OCR technology to identify any information captured and map any relevant data to a contact record. The contact record is then fed to our Lead Enrichment service, which creates a more complete contact record. The process provides exhibitors with the most accurate and up-to-date contact details available.

The Reality of Event Data Collection

In the dynamic environment of event floors, achieving perfect data accuracy can sometimes be challenging. Both traditional lead capture methods using event APIs and AI Lead Enrichment strive for
high accuracy, but various factors can impact the data collected:

  • Personal Email Usage: Some attendees register with personal email addresses.
  • Name Misspellings: Minor errors can occur during registration.
  • Generic Email Addresses: Use of addresses like marketing@domain.com.
  • Broad Registration Categories: Attendees might register under general titles (e.g., Biomedical
    Student).
  • Complex Company Structures: Companies with multiple sub-companies can complicate data
    accuracy.

     

AI Lead Enrichment is specifically designed to manage these scenarios, continually learning and
adapting to improve its accuracy.

Advanced Services for Lead Enrichment

AI Lead Enrichment leverages a suite of advanced tools and services to ensure the highest quality data retrieval:

  • Machine Learning: Continuously improves the accuracy of lead data.
  • AI (Artificial Intelligence): Enhances basic information with additional details.
  • Data Enrichment: Adds valuable contact details to enhance lead profiles.
  • LinkedIn Services: Provides up-to-date professional profiles.

Our Commitment to Excellence

AI Lead Enrichment excels in providing accurate data, yet certain edge cases may present challenges. These include:

  • Private LinkedIn Profiles: Some professional details might be inaccessible.
  • Personal Email Addresses: When registrants use personal rather than business emails.
  • Small-Scale Businesses: Limited online presence can affect data richness.
  • Self-Employed Individuals: Lack of company affiliation might limit available data.
  • Event Staff Contacts: Scanned badges may occasionally belong to event staff.
  • Extensive Sub-Company Networks: Complexity in identifying the correct entity.
  • Security-Sensitive Industries: Industries like military or government may have restricted
    information.


Despite these potential challenges, AI Lead Enrichment strives to provide the best possible data,
ensuring valuable insights for effective follow-ups.

How AI Lead Enrichment Enhances Your Event Strategy

  1. Data Capture: Seamlessly capture attendee information such as first name, last name, and
    company name.
  2. Data Enrichment: Utilize AI to enhance this basic information with additional details like
    business email and LinkedIn profile.
  3. Immediate Engagement: Send personalized follow-up emails and provide links to personalized
    microsites to maintain engagement.

     

momencio’s AI Lead Enrichment innovative technology ensures high data accuracy and enrichment, significantly improving your follow-up strategies and boosting overall event ROI.

By operating independently of event-specific APIs, ULC offers versatility across various events while enhancing your lead capture and engagement efforts.

Additional Information on Event APIs

Traditional event APIs play a crucial role in modern event management, facilitating tasks like attendee data collection and session tracking. However, there are common challenges associated with these APIs:

  • Data Delays: Delays in data delivery can affect timely decision-making.
  • Inconsistent Data Quality: Variability in data quality can undermine event analytics.
  • Misleading Event Data: Issues like duplicates can lead to inaccurate attendee estimates.
  • Limited Data Scope: Traditional APIs might miss crucial information that enhances attendee
    engagement and event ROI.

     

momencio’s AI Lead Enrichment overcomes these challenges by offering enriched data with high
accuracy, making it a versatile and cost-effective alternative to traditional event APIs.

How AI Lead Enrichment Works

  1. Data Capture: Captures attendee information, including first name, last name, and company
    name.
  2. Data Enrichment: Enhances basic information with additional details like business email and
    LinkedIn profile.
  3. Immediate Engagement: Sends personalized follow-up emails and links to personalized
    microsites for continued engagement.

By leveraging momencio’s AI Lead Enrichment, you can transform event interactions into meaningful business opportunities, ensuring every lead is accurately captured and effectively engaged

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