Tradeshow

38th Forest products machinery & equipment EXPO

August 6–8, 2025
Nashville, Tennessee

The 38th Forest Products Machinery & Equipment Exposition runs August 6–8, 2025 at the Music City Center in Nashville, TN, organized by the Southern Forest Products Association. It’s the premier wood‑products manufacturing trade show, bringing together hundreds of exhibitors and thousands of decision‑makers exploring innovations in hardwood/softwood milling, packaging, bio‑energy and engineered wood solutions.

category

Manufacturing

event keywords

Wood Products, Machinery, Wood products manufacturing, Hardwood/softwood processing, Log optimization, Remanufacturing, Pallet industries, Bioenergy, Engineered wood, Pressure-treating

About the Tradeshow

EXPO 2025 is the must‑attend gathering for professionals across the wood products manufacturing sector—from hardwood and softwood sawmill operators to bioenergy and packaging specialists. Over three days, attendees will evaluate innovations in log processing, drying, grading, coating, packaging, bio‑energy and engineered wood technologies.

With key decision‑makers, mill supervisors, marketing professionals and young industry leaders converging, EXPO delivers real business opportunity through live demonstrations, technical expertise and network building. Exhibitors showcase high‑tech machinery and plant solutions, attracting visitors ready to invest in operational excellence. For marketers and field teams, EXPO offers a high‑value environment to showcase technical capability. That’s where momencio comes in—empowering exhibitors with real‑time badge capture, engagement data tagging, lead scoring, and prioritized follow‑up workflows. Instead of lost contacts or generic outreach, exhibitors can engage leads immediately, reference conference sessions or demo interactions, and push rich lead data into CRMs—fueling conversions with measurable ROI.

Visitor demographics / insights

  • Job Titles: Sawmill operators, engineers, purchasing managers.
  • Industries: Sawmilling, wood remanufacturing, bioenergy.
  • Common Goals: Streamlining production processes, adopting new technologies, and networking with industry peers.
  • Event Format: In-person showcases, workshops, and panel discussions.

What matters to 38th Forest Products Machinery & Equipment EXPO's audience

Attendees prioritize real solutions to pressing challenges. They care about:

  • Cutting-edge machinery for efficiency gains.
  • Networking with industry leaders.
  • Exploring sustainable practices.
  • Integrating bioenergy solutions.
  • Leveraging new log optimization tools.

 

These focus areas ensure impactful engagement and knowledge exchange.

3 Tips to rock 38th Forest Products Machinery & Equipment EXPO conversations into concrete deals!

Transforming leads into deals requires strategic interaction:
🌐

Research thoroughly

Know the exhibitors and key players, so you can approach with tailored insights and create meaningful connections.

🛠️

Showcase industry solutions

Highlight how your products meet attendees' needs by offering demos that speak directly to their operational pain points.

🤝

Follow up with tailored insights

Write specific follow-ups referencing conversations, propelling the dialogue beyond the expo through actionable solutions.

Best practices for event exhibitors at 38th Forest Products Machinery & Equipment EXPO

📊

Maximize booth engagement

Create an inviting space that draws attendees in with interactive displays and friendly, knowledgeable staff.
💡 How momencio helps: Capture leads onsite with intuitive technology, ensuring seamless information flow.
🔍

Target key decision-makers

Analyse visitor profiles to identify decision-makers and strategize engagements with tailored communications.
💡 How momencio helps: Access real-time analytics to track and understand potential leads better.
🎤

Utilize speaking opportunities

Engage audiences through workshops or panel participation to showcase expertise in sector trends and innovations.
💡 How momencio helps: Equip your team with presentation tools that highlight your solutions effectively.
🧑‍🤝‍🧑

Strengthen industry connections

Leverage the event to foster relationships with other exhibitors and attendees, building a network of valuable industry contacts.
💡 How momencio helps: Use features to easily connect with peers during and after the event.
📈

Capture and utilize data

Implement systems that optimize data collection from interactions, ensuring actionable insights post-event.
💡 How momencio helps: Seamless integration with CRM tools to harness data effectively for follow-up.
🏆

Highlight unique selling propositions

Ensure your exhibit stands out by clearly defining what sets your offerings apart from the competition.
💡How momencio helps: Control content sharing with customized collateral and showcase standout features.

10 FAQs for exhibitors and event pros attending 38th Forest Products Machinery & Equipment EXPO

Engage visitors with compelling demos and highlight how machinery meets specific industry needs.
Use dynamic displays and clearly communicate your unique selling propositions to attract booth traffic.
Send personalized emails referencing discussions and propose next steps for collaboration or meetings.
It streamlines lead capture and nurturing processes, ensuring robust engagement and efficient CRM integration.
Set clear goals, research attendees, and prepare knowledgeable staff ready to address visitors’ needs.
Incorporate sustainability stories in product displays and use digital materials to reduce waste.
Yes, it allows for customized communication and content sharing with detailed visitor insights.
Prioritize high-value contacts and tailor messages based on their previous interactions and interests.
Coordinate pre-event training and assign roles that leverage team strengths for maximum impact.
Absolutely, observing competitors helps identify market trends and refine your own positioning strategy.

◗◗empower your event
management efforts

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momencio - AI Lead Enrichment

Overview

The AI Lead Enrichment is a proprietary service of momencio designed to simplify and enhance the
process of capturing and enriching lead information at any type of event.

By using momencio’s mobile or tablet app, you can use the device’s camera to take a clear picture of any form of identification, including, but not limited to, name tags/event badges/business cards. Our AI-driven service leverages OCR technology to identify any information captured and map any relevant data to a contact record. The contact record is then fed to our Lead Enrichment service, which creates a more complete contact record. The process provides exhibitors with the most accurate and up-to-date contact details available.

The Reality of Event Data Collection

In the dynamic environment of event floors, achieving perfect data accuracy can sometimes be challenging. Both traditional lead capture methods using event APIs and AI Lead Enrichment strive for
high accuracy, but various factors can impact the data collected:

  • Personal Email Usage: Some attendees register with personal email addresses.
  • Name Misspellings: Minor errors can occur during registration.
  • Generic Email Addresses: Use of addresses like marketing@domain.com.
  • Broad Registration Categories: Attendees might register under general titles (e.g., Biomedical
    Student).
  • Complex Company Structures: Companies with multiple sub-companies can complicate data
    accuracy.

     

AI Lead Enrichment is specifically designed to manage these scenarios, continually learning and
adapting to improve its accuracy.

Advanced Services for Lead Enrichment

AI Lead Enrichment leverages a suite of advanced tools and services to ensure the highest quality data retrieval:

  • Machine Learning: Continuously improves the accuracy of lead data.
  • AI (Artificial Intelligence): Enhances basic information with additional details.
  • Data Enrichment: Adds valuable contact details to enhance lead profiles.
  • LinkedIn Services: Provides up-to-date professional profiles.

Our Commitment to Excellence

AI Lead Enrichment excels in providing accurate data, yet certain edge cases may present challenges. These include:

  • Private LinkedIn Profiles: Some professional details might be inaccessible.
  • Personal Email Addresses: When registrants use personal rather than business emails.
  • Small-Scale Businesses: Limited online presence can affect data richness.
  • Self-Employed Individuals: Lack of company affiliation might limit available data.
  • Event Staff Contacts: Scanned badges may occasionally belong to event staff.
  • Extensive Sub-Company Networks: Complexity in identifying the correct entity.
  • Security-Sensitive Industries: Industries like military or government may have restricted
    information.


Despite these potential challenges,
AI Lead Enrichment strives to provide the best possible data,
ensuring valuable insights for effective follow-ups.

How AI Lead Enrichment Enhances Your Event Strategy

  1. Data Capture: Seamlessly capture attendee information such as first name, last name, and
    company name.
  2. Data Enrichment: Utilize AI to enhance this basic information with additional details like
    business email and LinkedIn profile.
  3. Immediate Engagement: Send personalized follow-up emails and provide links to personalized
    microsites to maintain engagement.

     

momencio’s AI Lead Enrichment innovative technology ensures high data accuracy and enrichment, significantly improving your follow-up strategies and boosting overall event ROI.

By operating independently of event-specific APIs, ULC offers versatility across various events while enhancing your lead capture and engagement efforts.

Additional Information on Event APIs

Traditional event APIs play a crucial role in modern event management, facilitating tasks like attendee data collection and session tracking. However, there are common challenges associated with these APIs:

  • Data Delays: Delays in data delivery can affect timely decision-making.
  • Inconsistent Data Quality: Variability in data quality can undermine event analytics.
  • Misleading Event Data: Issues like duplicates can lead to inaccurate attendee estimates.
  • Limited Data Scope: Traditional APIs might miss crucial information that enhances attendee
    engagement and event ROI.

     

momencio’s AI Lead Enrichment overcomes these challenges by offering enriched data with high
accuracy, making it a versatile and cost-effective alternative to traditional event APIs.

How AI Lead Enrichment Works

  1. Data Capture: Captures attendee information, including first name, last name, and company
    name.
  2. Data Enrichment: Enhances basic information with additional details like business email and
    LinkedIn profile.
  3. Immediate Engagement: Sends personalized follow-up emails and links to personalized
    microsites for continued engagement.

By leveraging momencio’s AI Lead Enrichment, you can transform event interactions into meaningful business opportunities, ensuring every lead is accurately captured and effectively engaged

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