momencio for life sciences
accelerate engagement. simplify follow-up. prove real-world impact.
know who’s interested. act faster. track what works.
momencio helps healthcare and life sciences teams track, personalize, and follow up on stakeholder engagement—across patients, providers, and partners.
No spreadsheets. No blind outreach. Just clear signals and faster next steps.
make engagement smarter—not harder
capture every stakeholder interaction—and turn it into insight, not paperwork
momencio enables healthcare organizations to capture, personalize, and act on engagements across patients, providers, partners—and convert interest into measurable impact.
what you can do with momencio:
capture prospects or contacts through website intake forms, webinar registrations, interactive education modules, or in-person outreach during events, conferences, or patient evenings.
track real-time engagement across content: see what videos were watched, documents accessed, and how long each visitor engaged.
send personalized follow-up microsites and emails tailored to user needs—whether a prospective patient, clinical trial participant, or strategic health partner.
automatically score leads or contacts using real behavior signals to identify who is ready for follow-up or outreach.
monitor the full engagement journey, from initial inquiry to appointment booking, ongoing education, or partnership discussion.
visualize your opportunity pipeline, whether patient conversion, trial enrollment, or institutional collaboration—with live metrics.
what typically slips through the cracks
healthcare providers, pharma teams, and life sciences marketers often lose momentum after first contact. momencio keeps the conversation going with personalized content, behavioral data, and full engagement visibility.
| current challenge | with momencio |
|---|---|
|
One-size-fits-all follow-up after webinars or visits |
Personalized microsites sent based on content engagement |
|
Disconnected tracking across events, reps, and campaigns |
Unified dashboard showing individual content paths |
|
No visibility into HCP or patient interest level |
Real-time scoring based on interaction behavior |
|
Manual list sorting and delays in follow-up |
Leads and engagement data available instantly |
|
CRM data without engagement context |
Enriched profiles with behavior-driven insights |
from interest to impact—track the full engagement lifecycle
📍 Step 1:
Capture the contact
A medical affairs rep meets a physician at a congress. A biotech firm hosts a webinar and collects sign-ups. A patient downloads educational material from a landing page.
→ All interactions instantly create profiles in momencio. No spreadsheet merging, no manual data entry.
📍 Step 2:
Deliver tailored content
Each contact receives a personalized microsite or email with content matched to their role—whether they’re an HCP, patient, or research partner.
→ Product decks, treatment guidelines, trial info, or partner briefings—organized in one place, customized per user.
📍 Step 3:
Track engagement behavior
momencio captures exactly what they viewed:
How long they spent on key resources
Which files were downloaded
What they revisited later
→ Your team sees true interest—not just opens and clicks.
📍 Step 4:
Score & segment leads
Based on behavior, momencio automatically scores the contact’s level of interest and readiness.
→ Know which HCP is ready for a field visit, which partner is warming up, or which patient needs a nudge.
📍 Step 5:
Convert with clarity
Use the opportunity pipeline to track progress:
See who’s moving toward a meeting, enrollment, or referral
Trigger next steps for the team
→ No CRM required. But integrations are available when needed.
momencio helps healthcare teams connect interest to outcomes—faster, smarter, and without the guesswork.
use cases across healthcare and life sciences
Whether you’re engaging HCPs, educating patients, accelerating trial recruitment, or building B2B partnerships, momencio helps you deliver personalized follow-up and track real engagement—all in one place.
🧑⚕️
HCP engagement
- Capture physician interactions at events, symposia, or digital campaigns
- Send follow-up content based on specialty or therapeutic interest
- See which materials (e.g., MOAs, clinical data sheets) get viewed—and by whom
- Prioritize field follow-ups with real-time behavioral scoring
🧬
clinical trial awareness & recruitment
- Capture interest via educational webinars or research landing pages
- Deliver personalized follow-up with study criteria, timelines, or site locations
- Monitor which content drives sign-ups or screen-ins
- Coordinate site or outreach teams using the shared engagement dashboard
🏥
patient education & conversion
- Collect patient inquiries through forms, QR codes, or campaigns
- Share tailored microsites with condition-specific resources, videos, and next steps
- Track engagement to identify high-intent contacts
- Route follow-up to coordinators or care teams based on real behavior
🤝
strategic partnerships & B2B growth
- Capture leads from conferences, or whitepaper downloads
- Follow up with customized content hubs based on industry segment or intent
- Track engagement and score partnership readiness
- Use the opportunity pipeline to forecast outcomes and plan next steps
from pharmaceutical field teams to hospital marketing and biotech innovation hubs, momencio helps healthcare professionals turn every engagement into measurable action.
Capture contacts via HCP forms, patient interest pages, webinars, booth interactions, or digital tools.
Send personalized, regulated microsites that align with regional, therapeutic, or audience-specific requirements.
See who’s engaging with which videos, whitepapers, brochures, or product pages—and for how long.
Trigger personalized outreach based on behavior—no manual steps needed.
Identify who’s most ready for a rep visit, follow-up, or care pathway based on true interaction—not just clicks.
Visualize opportunities across patient conversion, trial interest, partner engagement, or KOL outreach.
Integrates with Salesforce, or HubSpot—or use momencio independently to manage the entire engagement lifecycle
momencio is built to integrate smoothly with your tools—or stand on its own. Whether you’re running Salesforce or a simpler tech stack, momencio connects your data to real-world action without complexity.
how it works in your environment
🔹 Use momencio by itself for full lead capture, follow-up, scoring, and pipeline management. CRM optional.
🔹 Integrates directly with platforms like Salesforce, HubSpot, Marketo, and others for seamless CRM or marketing automation connectivity
🔹 Capture leads through digital forms, virtual or in-person events, games, badge or business card scanning—with AI-powered enrichment possible
🔹 Central dashboard consolidates engagement activity across teams and events.
what kind of results can you expect?
Healthcare and life sciences teams using behavior-based engagement strategies are seeing tangible improvements across HCP activation, patient education, and partnership development. Here’s what platforms like momencio make possible:
increased HCP conversion & rep efficiency
Field teams using real-time content engagement alerts report up to 29% higher HCP meeting conversion
Personalized microsites lead to 34–42% more content engagement vs. standard email
better clinical trial funnel visibility
Sites that tracked digital engagement (vs. form-only) saw 40–60% higher pre-screen-to-screen conversion
Engagement scoring helped prioritize qualified leads earlier in the recruitment funnel
higher-quality partner engagement & smarter patient outreach
B2B healthcare marketers using behavior scoring saw 3x improvement in follow-up effectiveness
Campaigns with behavior-personalized microsites showed 2x engagement rates over generic resource pages
what they say about us
Scott Storrer
President & CEO - Affinity eHealth
The use of momencio at a tradeshow is absolutely a game-changer.It gives you a second hook at your prospects, minutes after they have left your booth. Imagine them at a competitor’s booth, looking at their phone and thinking about your company. That’s gold.
frequently asked questions
No. While momencio supports field teams and conferences, it’s used across digital campaigns, patient education, clinical trial awareness, and partner development. Anywhere you’re capturing interest, momencio helps you act on it.
Yes. momencio has its own pipeline, lead scoring, and engagement tracking built in. But if you’re using Salesforce, HubSpot, or similar tools, momencio integrates easily—no heavy lift.
Anything you share—PDFs, videos, research decks, product pages, microsites. momencio logs what’s viewed, how long they spend, and what they click next.
Follow-ups can launch automatically—within seconds of someone watching a video, filling a form, or scanning a code. No manual triggers required.
Marketing automation sends content. momencio tracks what happens after—and shows you who’s actually engaging. It also scores leads, generates microsites, and feeds a live pipeline view. Different tool, different outcome.
ready to turn engagement into outcomes?
momencio gives your team full visibility into who’s interacting with your content, what they care about, and when to follow up. You’ll move faster, follow up smarter, and measure real impact—without adding more tools or complexity.
want to see it in action?
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