Tradeshow

IT Nation Secure

June 2–4, 2025
Gaylord Palms Resort & Convention Center, Kissimmee, USA

IT Nation Secure is the definitive cybersecurity event for MSPs aiming to fortify their defenses against the latest cyber threats. This event offers a platform to gain relevant insights from industry leaders, engage in critical idea exchanges, and strengthen readiness and response capabilities. It’s tailored for MSP owners, cybersecurity experts, and IT service providers looking to enhance client protection and business growth.

category

Cybersecurity for MSPs

event keywords

Cybersecurity strategies for MSPs, Threat defense, Client protection, Hands-on workshops, MSP business growth, Incident response

About the Tradeshow

In an era where cyber threats are increasingly sophisticated, IT Nation Secure 2025 serves as a critical platform for MSPs to fortify their defenses and stay ahead of emerging risks. The conference’s focus on AI-driven security, incident response, compliance, and leadership equips attendees with actionable strategies to enhance their cybersecurity services.

For event marketers and field teams, this presents an opportunity to engage with a targeted audience seeking advanced solutions, making it an ideal venue to showcase innovations, forge partnerships, and drive business growth.

Visitor demographics / insights

  • Job Titles: Cybersecurity Analysts, MSP Technical Leads, IT Directors
  • Industries: Managed IT Services, Cybersecurity Consulting
  • Common Goals: Enhancing cybersecurity proficiency, protecting client systems, growing MSP services
  • Event Format: Expert-led sessions, collaborative workshops, networking events

What matters to IT Nation Secure’s audience

Attendees laser-focus on robust strategies for cyber defense and business expansion.

  • Staying ahead of cybersecurity trends
  • Implementing effective threat defense mechanisms
  • Exchanging knowledge with industry experts
  • Enhancing client protection strategies
  • Capitalizing on hands-on learning opportunities

 

All these ensure elevated cybersecurity standards and strategic business growth.

3 tips to turn every IT Nation Secure conversation into a future deal

Transform each interaction into a significant opportunity with these expert tips.
🔍

Leverage industry insights

Capture invaluable insights from keynotes and sessions, turning newfound knowledge into client solutions that enhance their trust.

🤝

Network with entent

Engage with peers and experts purposefully, laying the foundation for long-term partnerships and collaborative ventures.

📈

Customize your approach

Understand specific client pain points shared in sessions and tailor your offerings to meet these unique needs effectively.

Best practices for event exhibitors at IT Nation Secure

🎯

Target the right audience

Focus on MSP decision-makers and cybersecurity professionals. Create tailored content that addresses their specific challenges and goals.
💡How momencio helps: Provides detailed attendee insights to tailor your booth strategy effectively.
🧑‍💼

Engage with impact

Convince with concise, value-driven pitches. Demonstrate real-world applications of your cybersecurity solutions.
💡How momencio helps: Captures critical data to refine your engagement tactics.
📲

Utilize digital tools

Harness tech solutions for lead capturing and follow-up. Ensure you have the latest in digital tracking for post-event analysis.
💡How momencio helps: Seamlessly integrates with lead management systems for efficient follow-ups.
🛡️

Showcase problem-solving capabilities

Highlight exclusive capabilities and success stories that underline your expertise in mitigating risk and enhancing security frameworks.
💡How momencio helps: Enables data capture to reinforce case study presentations.
💡

Maximize educational opportunities

Attend sessions to deepen domain knowledge and use this to adjust your pitch suitably with latest trends.
💡How momencio helps: Keeps you updated with session summaries and highlights.
📅

Pre-show planning

Organize meetings and schedule demos with attendees in advance to stand out amidst competition.
💡How momencio helps: Facilitates seamless scheduling to optimize booth engagements.

10 FAQs for exhibitors and event pros attending IT Nation Secure

Leverage custom visuals and engaging demos to captivate the target audience and elevate your brand presence.
Utilize digital tools like momencio to capture critical attendee data and streamline post-event follow-ups effectively.
Building interest and appointments before the event can increase booth traffic and maximize engagement potential.
By providing rich analytics and seamless integration, momencio optimizes lead management and informs strategic planning.
Focus on lead quantity, quality, booth visits, and engagement duration to measure event impact accurately.
Prepare by understanding attendee profiles and aligning your pitches to their specific cybersecurity concerns and goals.
Attend keynotes from industry leaders focusing on the latest cybersecurity trends to stay ahead of the curve.
Structure rotating shifts, ensuring team roles are defined so exhibit operations run smoothly throughout the event.
Utilize momencio’s integrated lead management tools to prioritize and execute timely, personalized follow-ups.
Tech enhances learning, engagement, and lead tracking, empowering teams to operate strategically and effectively.

◗◗empower your event
management efforts

momencio
order a hard copy
...

please add your full name, work email and address so you ship you the hard copy.

momencio - AI Lead Enrichment

Overview

The AI Lead Enrichment is a proprietary service of momencio designed to simplify and enhance the
process of capturing and enriching lead information at any type of event.

By using momencio’s mobile or tablet app, you can use the device’s camera to take a clear picture of any form of identification, including, but not limited to, name tags/event badges/business cards. Our AI-driven service leverages OCR technology to identify any information captured and map any relevant data to a contact record. The contact record is then fed to our Lead Enrichment service, which creates a more complete contact record. The process provides exhibitors with the most accurate and up-to-date contact details available.

The Reality of Event Data Collection

In the dynamic environment of event floors, achieving perfect data accuracy can sometimes be challenging. Both traditional lead capture methods using event APIs and AI Lead Enrichment strive for
high accuracy, but various factors can impact the data collected:

  • Personal Email Usage: Some attendees register with personal email addresses.
  • Name Misspellings: Minor errors can occur during registration.
  • Generic Email Addresses: Use of addresses like marketing@domain.com.
  • Broad Registration Categories: Attendees might register under general titles (e.g., Biomedical
    Student).
  • Complex Company Structures: Companies with multiple sub-companies can complicate data
    accuracy.

     

AI Lead Enrichment is specifically designed to manage these scenarios, continually learning and
adapting to improve its accuracy.

Advanced Services for Lead Enrichment

AI Lead Enrichment leverages a suite of advanced tools and services to ensure the highest quality data retrieval:

  • Machine Learning: Continuously improves the accuracy of lead data.
  • AI (Artificial Intelligence): Enhances basic information with additional details.
  • Data Enrichment: Adds valuable contact details to enhance lead profiles.
  • LinkedIn Services: Provides up-to-date professional profiles.

Our Commitment to Excellence

AI Lead Enrichment excels in providing accurate data, yet certain edge cases may present challenges. These include:

  • Private LinkedIn Profiles: Some professional details might be inaccessible.
  • Personal Email Addresses: When registrants use personal rather than business emails.
  • Small-Scale Businesses: Limited online presence can affect data richness.
  • Self-Employed Individuals: Lack of company affiliation might limit available data.
  • Event Staff Contacts: Scanned badges may occasionally belong to event staff.
  • Extensive Sub-Company Networks: Complexity in identifying the correct entity.
  • Security-Sensitive Industries: Industries like military or government may have restricted
    information.


Despite these potential challenges,
AI Lead Enrichment strives to provide the best possible data,
ensuring valuable insights for effective follow-ups.

How AI Lead Enrichment Enhances Your Event Strategy

  1. Data Capture: Seamlessly capture attendee information such as first name, last name, and
    company name.
  2. Data Enrichment: Utilize AI to enhance this basic information with additional details like
    business email and LinkedIn profile.
  3. Immediate Engagement: Send personalized follow-up emails and provide links to personalized
    microsites to maintain engagement.

     

momencio’s AI Lead Enrichment innovative technology ensures high data accuracy and enrichment, significantly improving your follow-up strategies and boosting overall event ROI.

By operating independently of event-specific APIs, ULC offers versatility across various events while enhancing your lead capture and engagement efforts.

Additional Information on Event APIs

Traditional event APIs play a crucial role in modern event management, facilitating tasks like attendee data collection and session tracking. However, there are common challenges associated with these APIs:

  • Data Delays: Delays in data delivery can affect timely decision-making.
  • Inconsistent Data Quality: Variability in data quality can undermine event analytics.
  • Misleading Event Data: Issues like duplicates can lead to inaccurate attendee estimates.
  • Limited Data Scope: Traditional APIs might miss crucial information that enhances attendee
    engagement and event ROI.

     

momencio’s AI Lead Enrichment overcomes these challenges by offering enriched data with high
accuracy, making it a versatile and cost-effective alternative to traditional event APIs.

How AI Lead Enrichment Works

  1. Data Capture: Captures attendee information, including first name, last name, and company
    name.
  2. Data Enrichment: Enhances basic information with additional details like business email and
    LinkedIn profile.
  3. Immediate Engagement: Sends personalized follow-up emails and links to personalized
    microsites for continued engagement.

By leveraging momencio’s AI Lead Enrichment, you can transform event interactions into meaningful business opportunities, ensuring every lead is accurately captured and effectively engaged

free download
...

please add your full name and work email to download the pdf