event marketing terms

Abstract Management

The process of collecting and evaluating abstract submissions before an event, often used in academic and professional conferences.

Abstract management: Streamlining speaker submissions and session planning

Managing speaker submissions can quickly spiral into a logistical bottleneck for conference organizers. When dozens—or hundreds—of abstracts come in from potential speakers, the process of collecting, reviewing, selecting, and scheduling those sessions becomes a complex task with direct implications on event quality, attendee engagement, and brand credibility. Abstract management is the structured system behind this process. For event professionals responsible for educational programming, it’s the operational backbone that ensures content is relevant, vetted, and aligned with audience expectations.

What is abstract management?

Abstract management refers to the end-to-end process of collecting, organizing, reviewing, and approving presentation proposals, typically for conferences, academic events, or trade shows with educational sessions. Abstracts are short summaries submitted by prospective speakers outlining the topic, objectives, and relevance of their proposed session. In the event marketing context, abstract management is more than administrative sorting. It’s an editorial and logistical workflow that impacts agenda development, speaker coordination, session balancing, and marketing timelines. It usually involves submission portals, review panels, scoring systems, and automated communications to streamline decision-making and speaker onboarding. From a workflow standpoint, abstract management begins with a call for papers or proposals, followed by submission intake, reviewer assignments, scoring, decision notifications, and session scheduling. When executed properly, it ensures topic diversity, speaker quality, and alignment with attendee interests—all of which influence registration rates and sponsor satisfaction.

Why is abstract management important for event marketers?

For event planners: Reducing administrative load and human error

Event planners are often tasked with coordinating dozens of moving parts, and managing speaker abstracts manually can introduce unnecessary friction. Without a structured system, it’s easy to lose track of submissions, miss deadlines, or double-book session slots. Abstract management platforms reduce these risks by centralizing data, automating communication workflows, and enforcing deadlines. This frees up planners to focus on higher-impact tasks like venue logistics and attendee experience. It also ensures that every abstract goes through a standardized review process, improving the overall quality and consistency of event content.

For field marketers: Aligning content strategy with audience segments

Field marketers use content-driven events to engage niche audiences across different stages of the buying cycle. Abstract management plays a critical role in curating sessions that resonate with those segments. By reviewing abstracts through a strategic lens—looking at industry relevance, buyer intent signals, and solution alignment—field marketers can help shape an agenda that supports pipeline goals. It also enables early visibility into what topics will be covered, which informs pre-event promotion, email targeting, and post-event follow-up strategies.

For sales directors: Ensuring thought leadership that drives pipeline

Sales leaders care about events as revenue-generating channels. Abstract management directly affects the caliber of thought leadership presented, which in turn influences lead quality and brand perception. If session content is weak or poorly aligned with market trends, attendees disengage and sales conversations stall. A structured abstract review process ensures that only high-value sessions make it to the agenda—those that highlight industry challenges, showcase innovation, or tackle real customer pain points. This strengthens the sales team’s narrative and improves onsite engagement.

Common challenges in abstract management

Several recurring issues can derail the abstract management process:

  • Volume overload: Events that attract high submission rates often lack the reviewer bandwidth to assess each proposal thoroughly, leading to rushed or inconsistent evaluations.
  • Reviewer bias and inconsistency: Without a standardized rubric, individual reviewers may apply subjective criteria, creating discrepancies in scoring and selection.
  • Communication gaps: Delays in notifying submitters or confirming speakers can impact travel planning, marketing schedules, and speaker readiness, especially for international events.
  • Lack of integration: When abstract management systems aren’t integrated with broader event platforms (registration, agenda builders, CRM), data silos emerge, complicating coordination and reporting.
  • Deadline drift: Without automated reminders and enforcement, it’s common for submission and review timelines to slip, compressing the agenda finalization window and increasing stress across teams.

Mitigating these challenges requires early planning, clear guidelines, automation, and cross-functional alignment between content teams, marketing, and operations.

How does momencio help with abstract management?

While momencio does not handle abstract submission directly, its post-abstract functionalities are highly relevant once speakers and sessions are finalized. momencio supports event teams by capturing attendee interest at specific sessions, enabling lead scoring based on content engagement, and integrating session attendance data into CRM workflows. For example, if an attendee engages with sessions tied to a particular product theme, momencio can flag that behavior for targeted follow-up by sales. This downstream intelligence enhances the ROI of abstract-driven content by connecting session engagement to pipeline activity.

Related Terms

  • Session tracking — The process of monitoring which attendees participate in specific sessions during an event, often used for lead qualification and analytics.
  • Agenda builder — A digital tool that allows attendees to view, filter, and customize their event schedule based on available sessions and interests.
  • Speaker management — The coordination of speaker communications, logistics, bios, and materials before and during the event lifecycle.

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momencio - AI Lead Enrichment

Overview

The AI Lead Enrichment is a proprietary service of momencio designed to simplify and enhance the
process of capturing and enriching lead information at any type of event.

By using momencio’s mobile or tablet app, you can use the device’s camera to take a clear picture of any form of identification, including, but not limited to, name tags/event badges/business cards. Our AI-driven service leverages OCR technology to identify any information captured and map any relevant data to a contact record. The contact record is then fed to our Lead Enrichment service, which creates a more complete contact record. The process provides exhibitors with the most accurate and up-to-date contact details available.

The Reality of Event Data Collection

In the dynamic environment of event floors, achieving perfect data accuracy can sometimes be challenging. Both traditional lead capture methods using event APIs and AI Lead Enrichment strive for
high accuracy, but various factors can impact the data collected:

  • Personal Email Usage: Some attendees register with personal email addresses.
  • Name Misspellings: Minor errors can occur during registration.
  • Generic Email Addresses: Use of addresses like marketing@domain.com.
  • Broad Registration Categories: Attendees might register under general titles (e.g., Biomedical
    Student).
  • Complex Company Structures: Companies with multiple sub-companies can complicate data
    accuracy.

     

AI Lead Enrichment is specifically designed to manage these scenarios, continually learning and
adapting to improve its accuracy.

Advanced Services for Lead Enrichment

AI Lead Enrichment leverages a suite of advanced tools and services to ensure the highest quality data retrieval:

  • Machine Learning: Continuously improves the accuracy of lead data.
  • AI (Artificial Intelligence): Enhances basic information with additional details.
  • Data Enrichment: Adds valuable contact details to enhance lead profiles.
  • LinkedIn Services: Provides up-to-date professional profiles.

Our Commitment to Excellence

AI Lead Enrichment excels in providing accurate data, yet certain edge cases may present challenges. These include:

  • Private LinkedIn Profiles: Some professional details might be inaccessible.
  • Personal Email Addresses: When registrants use personal rather than business emails.
  • Small-Scale Businesses: Limited online presence can affect data richness.
  • Self-Employed Individuals: Lack of company affiliation might limit available data.
  • Event Staff Contacts: Scanned badges may occasionally belong to event staff.
  • Extensive Sub-Company Networks: Complexity in identifying the correct entity.
  • Security-Sensitive Industries: Industries like military or government may have restricted
    information.


Despite these potential challenges,
AI Lead Enrichment strives to provide the best possible data,
ensuring valuable insights for effective follow-ups.

How AI Lead Enrichment Enhances Your Event Strategy

  1. Data Capture: Seamlessly capture attendee information such as first name, last name, and
    company name.
  2. Data Enrichment: Utilize AI to enhance this basic information with additional details like
    business email and LinkedIn profile.
  3. Immediate Engagement: Send personalized follow-up emails and provide links to personalized
    microsites to maintain engagement.

     

momencio’s AI Lead Enrichment innovative technology ensures high data accuracy and enrichment, significantly improving your follow-up strategies and boosting overall event ROI.

By operating independently of event-specific APIs, ULC offers versatility across various events while enhancing your lead capture and engagement efforts.

Additional Information on Event APIs

Traditional event APIs play a crucial role in modern event management, facilitating tasks like attendee data collection and session tracking. However, there are common challenges associated with these APIs:

  • Data Delays: Delays in data delivery can affect timely decision-making.
  • Inconsistent Data Quality: Variability in data quality can undermine event analytics.
  • Misleading Event Data: Issues like duplicates can lead to inaccurate attendee estimates.
  • Limited Data Scope: Traditional APIs might miss crucial information that enhances attendee
    engagement and event ROI.

     

momencio’s AI Lead Enrichment overcomes these challenges by offering enriched data with high
accuracy, making it a versatile and cost-effective alternative to traditional event APIs.

How AI Lead Enrichment Works

  1. Data Capture: Captures attendee information, including first name, last name, and company
    name.
  2. Data Enrichment: Enhances basic information with additional details like business email and
    LinkedIn profile.
  3. Immediate Engagement: Sends personalized follow-up emails and links to personalized
    microsites for continued engagement.

By leveraging momencio’s AI Lead Enrichment, you can transform event interactions into meaningful business opportunities, ensuring every lead is accurately captured and effectively engaged

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