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Tradeshow

Dreamforce

September 15–17, 2026
Moscone Center, San Francisco, CA (in-person) + Salesforce+ (virtual)
Website

Dreamforce is Salesforce’s flagship event for admins, developers, architects, CRM leaders, RevOps teams, marketers, partners, and enterprise technology buyers. For exhibitors, the floor is crowded and competitive, so vague AI or CRM messaging will not be enough. The best conversations start with a clear Salesforce use case: Agentforce, Data Cloud, AppExchange fit, implementation risk, integration work, adoption, reporting, or revenue operations impact.

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category

Dreamforce is where the Salesforce ecosystem compares what is next in CRM, data, automation, agents, and enterprise growth

event keywords

AI, Automation, Agentforce, Data Cloud, Customer Success, Salesforce Innovations, CRM, Cloud Computing

About the Tradeshow

Dreamforce is Salesforce’s global conference for customers, partners, builders, and business leaders across the Salesforce ecosystem. The event combines keynotes, product launches, hands-on learning, partner activations, networking, and a large expo environment across San Francisco and Salesforce+.

The agenda focuses on CRM, Data Cloud, Agentforce, AI agents, automation, integration, customer experience, sales, service, marketing, and platform development. Exhibitors should prepare for both strategic buyer conversations and detailed technical evaluation.

Visitor demographics / insights

  • Job Titles: Salesforce admins, developers, architects, RevOps leaders, CMOs, CX leaders, sales executives, solution consultants, ISV partners
  • Industries: Technology, financial services, healthcare, manufacturing, retail, media, public sector, education, nonprofits
  • Common Goals: Operationalize AI, unify data, accelerate pipeline, scale personalization, streamline service, tighten Salesforce integrations, improve adoption
  • Event Format: Keynotes, breakouts, theaters, hands-on workshops, partner expo, networking, plus Salesforce+ streaming for virtual attendees

What matters to Dreamforce 2025’s audience

They want concrete pathways to deploy AI, unify data, and connect Salesforce products to measurable revenue outcomes.

  • Clear AI use cases that deliver lift in sales, service, and marketing now
  • Data Cloud and integration plays that reduce silos and latency
  • Proven adoption frameworks that stick across teams, not pilot theater
  • Hands-on demos, playbooks, and partner solutions ready to implement
  • Security, governance, and compliance baked into architecture decisions

 

Make it prescriptive, measurable, and integrated with the Salesforce stack they already run.

3 ways to make every Dreamforce conversation count

Walk the floor with intent. Walk away with next steps.
🎯

Tip 1: Qualify by Salesforce role first

An admin, architect, RevOps lead, and executive sponsor will not care about the same proof. Ask their role and current Salesforce priority before choosing what to show.

⚙️

Tip 2: Tie the demo to one Salesforce use case

Do not show everything. Anchor the conversation around Data Cloud, Agentforce, pipeline visibility, marketing ops, service workflows, AppExchange fit, or adoption.

📬

Tip 3: Book the next step before the crowd moves

Dreamforce creates a lot of soft interest. Turn real conversations into a demo, sandbox review, partner meeting, integration check, or buyer-team follow-up before the attendee leaves.

Best practices for exhibitors at Dreamforce

👤

Segment leads by Salesforce role

Capture whether the lead is an admin, developer, architect, RevOps leader, marketing ops owner, executive buyer, ISV partner, or consultant. That tells your team what to send next.
💡 How momencio helps: Configurable surveys and lead scoring help teams qualify Dreamforce leads by role, use case, stack, and buying readiness.
🧩

Show Salesforce fit, not just product features

Buyers want to know how your product fits their org, data model, security posture, and workflow. Keep demos grounded in the Salesforce environment they already use.
💡 How momencio helps: Use presentations and interactive content to show role-specific Salesforce use cases without forcing every lead through the same deck.
📝

Capture integration and data context

Important Dreamforce details are easy to lose: Salesforce edition, current clouds, data gaps, implementation partner, AppExchange tools, and internal decision team.
💡 How momencio helps: Smart notes and notifications help reps record key Salesforce context and trigger the right follow-up owner.
📲

Track post-event content engagement

Dreamforce follow-up is noisy. Watch who opens technical content, partner pages, pricing notes, or integration resources after the event.
💡 How momencio helps: The real-time activity stream shows which leads are engaging after the booth conversation and which ones need fast follow-up.
🤝

Separate partner interest from buyer interest

Dreamforce creates both channel conversations and direct buyer conversations. Tag them separately so sales, alliances, and marketing do not chase the same lead incorrectly.
💡 How momencio helps: CRM best practices for event leads help teams keep buyer, partner, and influencer records clean after large events.
📊

Report pipeline by use case

Leadership will need more than scan count. Report interest by Salesforce use case, role, account quality, meeting booked, and opportunity created.
💡 How momencio helps: Performance dashboards help teams connect Dreamforce activity to qualified follow-up, content engagement, and pipeline outcomes.

10 FAQs for exhibitors and event pros attending Dreamforce

Yes, if your company sells to Salesforce customers, admins, RevOps teams, IT leaders, or ecosystem partners. The event is crowded, so exhibitors need a clear use case and sharp qualification process.
AppExchange apps, Salesforce consultancies, integration tools, data platforms, marketing operations tools, RevOps software, AI agent products, analytics platforms, and customer experience solutions can fit if they clearly connect to Salesforce workflows.
Start with role, Salesforce clouds used, current business priority, data readiness, buying timeline, and whether the person is a buyer, evaluator, partner, or influencer. That prevents weak follow-up.
Keep it grounded in a specific workflow. Explain what the agent does, what data it needs, where humans remain involved, and how the buyer can measure business impact.
Prepare short use-case demos, AppExchange proof, integration notes, security documentation, customer stories, and role-specific follow-up materials for admins, architects, RevOps, marketing ops, and executives.
Avoid generic AI claims, vague CRM language, and long feature tours. Attendees see many vendors, so they need to understand the Salesforce use case quickly.
Send a short recap tied to the use case discussed, include the promised resource, and give one clear next step such as a sandbox review, technical call, or stakeholder demo.
Yes. Teams can scan leads, capture role and use-case data, share content, sync to CRM, and track engagement after the event so high-intent accounts do not get buried.
Report leads by role, use case, account fit, meetings booked, content engagement, partner interest, and pipeline created. Scan volume alone does not show whether Dreamforce produced real demand.
Dreamforce is more ecosystem-specific than most enterprise technology events. It is strongest for companies that can show clear value inside Salesforce workflows, data models, customer operations, or partner programs.

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momencio - AI Lead Enrichment

Overview

The AI Lead Enrichment is a proprietary service of momencio designed to simplify and enhance the
process of capturing and enriching lead information at any type of event.

By using momencio’s mobile or tablet app, you can use the device’s camera to take a clear picture of any form of identification, including, but not limited to, name tags/event badges/business cards. Our AI-driven service leverages OCR technology to identify any information captured and map any relevant data to a contact record. The contact record is then fed to our Lead Enrichment service, which creates a more complete contact record. The process provides exhibitors with the most accurate and up-to-date contact details available.

The Reality of Event Data Collection

In the dynamic environment of event floors, achieving perfect data accuracy can sometimes be challenging. Both traditional lead capture methods using event APIs and AI Lead Enrichment strive for
high accuracy, but various factors can impact the data collected:

  • Personal Email Usage: Some attendees register with personal email addresses.
  • Name Misspellings: Minor errors can occur during registration.
  • Generic Email Addresses: Use of addresses like marketing@domain.com.
  • Broad Registration Categories: Attendees might register under general titles (e.g., Biomedical
    Student).
  • Complex Company Structures: Companies with multiple sub-companies can complicate data
    accuracy.

     

AI Lead Enrichment is specifically designed to manage these scenarios, continually learning and
adapting to improve its accuracy.

Advanced Services for Lead Enrichment

AI Lead Enrichment leverages a suite of advanced tools and services to ensure the highest quality data retrieval:

  • Machine Learning: Continuously improves the accuracy of lead data.
  • AI (Artificial Intelligence): Enhances basic information with additional details.
  • Data Enrichment: Adds valuable contact details to enhance lead profiles.
  • LinkedIn Services: Provides up-to-date professional profiles.

Our Commitment to Excellence

AI Lead Enrichment excels in providing accurate data, yet certain edge cases may present challenges. These include:

  • Private LinkedIn Profiles: Some professional details might be inaccessible.
  • Personal Email Addresses: When registrants use personal rather than business emails.
  • Small-Scale Businesses: Limited online presence can affect data richness.
  • Self-Employed Individuals: Lack of company affiliation might limit available data.
  • Event Staff Contacts: Scanned badges may occasionally belong to event staff.
  • Extensive Sub-Company Networks: Complexity in identifying the correct entity.
  • Security-Sensitive Industries: Industries like military or government may have restricted
    information.


Despite these potential challenges, AI Lead Enrichment strives to provide the best possible data,
ensuring valuable insights for effective follow-ups.

How AI Lead Enrichment Enhances Your Event Strategy

  1. Data Capture: Seamlessly capture attendee information such as first name, last name, and
    company name.
  2. Data Enrichment: Utilize AI to enhance this basic information with additional details like
    business email and LinkedIn profile.
  3. Immediate Engagement: Send personalized follow-up emails and provide links to personalized
    microsites to maintain engagement.

     

momencio’s AI Lead Enrichment innovative technology ensures high data accuracy and enrichment, significantly improving your follow-up strategies and boosting overall event ROI.

By operating independently of event-specific APIs, ULC offers versatility across various events while enhancing your lead capture and engagement efforts.

Additional Information on Event APIs

Traditional event APIs play a crucial role in modern event management, facilitating tasks like attendee data collection and session tracking. However, there are common challenges associated with these APIs:

  • Data Delays: Delays in data delivery can affect timely decision-making.
  • Inconsistent Data Quality: Variability in data quality can undermine event analytics.
  • Misleading Event Data: Issues like duplicates can lead to inaccurate attendee estimates.
  • Limited Data Scope: Traditional APIs might miss crucial information that enhances attendee
    engagement and event ROI.

     

momencio’s AI Lead Enrichment overcomes these challenges by offering enriched data with high
accuracy, making it a versatile and cost-effective alternative to traditional event APIs.

How AI Lead Enrichment Works

  1. Data Capture: Captures attendee information, including first name, last name, and company
    name.
  2. Data Enrichment: Enhances basic information with additional details like business email and
    LinkedIn profile.
  3. Immediate Engagement: Sends personalized follow-up emails and links to personalized
    microsites for continued engagement.

By leveraging momencio’s AI Lead Enrichment, you can transform event interactions into meaningful business opportunities, ensuring every lead is accurately captured and effectively engaged

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