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create your ROI:

see what every event is really worth

momencio event ROI hero image

real ROI, not just reports

event teams are tired of “looking busy” without numbers to back it up.
 CMOs want numbers. sales wants pipeline. you need a model that tracks both.

🎯 Set goals​

Add lead targets, conversion goals, and deal sizes.

🧠 Capture intelligence

Connect real engagement data—not just form fills.

📈 Predict ROI

Use your actual data, not assumptions, to model success.

🔁 Optimize On The Fly

Get instant insights during the event—not weeks later.

built with your stack in mind

If your event platform isn’t syncing this to your CRM, you’re wasting time.

🧠 Intellistream™

Track what content converts—scrolls, clicks, dropoffs.
No more guessing what moved the needle.

📊 Event Dashboards

Real-time performance dashboards built for marketers:
lead quality, follow-up velocity, cost-per-lead, MQLs, pipeline impact.

⚡ AI lead enrichment - AI EdgeCapture™

Scan > Enrich > Score > Send
Instant lead profiles complete with titles, emails, LinkedIn, urgency tags.

you can’t optimize what you can’t see.

The Event Dashboard is your live control center for everything that drives event performance. No more waiting. No more wondering. Just real data, in real time.

Live mode includes:

  • Leads captured (Live): See who’s coming in, who captured them, and how you’re pacing.
  • Rep performance vs. goals: Know who’s converting, following up, and sharing content—live.
  • IntelliStream™ – Live activity feed: Watch scans, forms, and notes populate in real time.
  • Smart notes & Tags: Capture conversations and tag leads by urgency or topic.

Always-on mode (Post-event):

See follow-up results, lead quality breakdown, CPL, and conversion insights—all tied to pipeline impact.

send smarter. sell faster.

After the scan, most tools send a static email.
momencio sends a lead-specific digital experience—LiveMicrosite™.

What it delivers:

  • Personalized content by name, interest, and conversation.
  • No attachments. No versioning. One link, always live.
  • Fully tracked: see opens, clicks, replays, and revisit behavior—logged in IntelliStream.

 

Why It Matters for ROI:

  • Instant follow-up = higher engagement
  • Tracked behavior = better qualification
  • Updated assets = no re-sends, no stale links

lead conversion insights

one of the key indicators of event success is the ability to convert event leads into loyal customers. momencio’s lead conversion insights provide you with a deeper understanding of how leads from your events progress through your sales funnel.

  • Lead scoring: Utilize our intelligent lead scoring system to categorize leads based on criteria defined by your organization.

  • Customized lead qualification: Tailor lead qualification questions to align with your specific goals and sales strategies.

  • Prioritize hot leads: Quickly identify and prioritize leads that are ready for immediate follow-up.

from first scan to closed deal, it’s all tracked.

momencio doesn’t just give you data—it gives you answers.

from cost-per-lead to pipeline attribution, everything is connected, structured, and CRM-ready.

IntelliStream™ captures every interaction—scan, click, note, follow-up, and revisit—in one continuous stream.

That’s the real story of your ROI.

Tracked activities:

  • Badge scan
  • Form submission
  • Survey completion
  • Microsite engagement
  • Email opens/clicks
  • Content views (PDFs, videos, HTML)
  • Asset effectiveness
  • Rep attribution

ROI isn't what you calculate after the event. It's what you act on during it.

See how it works
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momencio - AI Lead Enrichment

Overview

The AI Lead Enrichment is a proprietary service of momencio designed to simplify and enhance the
process of capturing and enriching lead information at any type of event.

By using momencio’s mobile or tablet app, you can use the device’s camera to take a clear picture of any form of identification, including, but not limited to, name tags/event badges/business cards. Our AI-driven service leverages OCR technology to identify any information captured and map any relevant data to a contact record. The contact record is then fed to our Lead Enrichment service, which creates a more complete contact record. The process provides exhibitors with the most accurate and up-to-date contact details available.

The Reality of Event Data Collection

In the dynamic environment of event floors, achieving perfect data accuracy can sometimes be challenging. Both traditional lead capture methods using event APIs and AI Lead Enrichment strive for
high accuracy, but various factors can impact the data collected:

  • Personal Email Usage: Some attendees register with personal email addresses.
  • Name Misspellings: Minor errors can occur during registration.
  • Generic Email Addresses: Use of addresses like marketing@domain.com.
  • Broad Registration Categories: Attendees might register under general titles (e.g., Biomedical
    Student).
  • Complex Company Structures: Companies with multiple sub-companies can complicate data
    accuracy.

     

AI Lead Enrichment is specifically designed to manage these scenarios, continually learning and
adapting to improve its accuracy.

Advanced Services for Lead Enrichment

AI Lead Enrichment leverages a suite of advanced tools and services to ensure the highest quality data retrieval:

  • Machine Learning: Continuously improves the accuracy of lead data.
  • AI (Artificial Intelligence): Enhances basic information with additional details.
  • Data Enrichment: Adds valuable contact details to enhance lead profiles.
  • LinkedIn Services: Provides up-to-date professional profiles.

Our Commitment to Excellence

AI Lead Enrichment excels in providing accurate data, yet certain edge cases may present challenges. These include:

  • Private LinkedIn Profiles: Some professional details might be inaccessible.
  • Personal Email Addresses: When registrants use personal rather than business emails.
  • Small-Scale Businesses: Limited online presence can affect data richness.
  • Self-Employed Individuals: Lack of company affiliation might limit available data.
  • Event Staff Contacts: Scanned badges may occasionally belong to event staff.
  • Extensive Sub-Company Networks: Complexity in identifying the correct entity.
  • Security-Sensitive Industries: Industries like military or government may have restricted
    information.


Despite these potential challenges, AI Lead Enrichment strives to provide the best possible data,
ensuring valuable insights for effective follow-ups.

How AI Lead Enrichment Enhances Your Event Strategy

  1. Data Capture: Seamlessly capture attendee information such as first name, last name, and
    company name.
  2. Data Enrichment: Utilize AI to enhance this basic information with additional details like
    business email and LinkedIn profile.
  3. Immediate Engagement: Send personalized follow-up emails and provide links to personalized
    microsites to maintain engagement.

     

momencio’s AI Lead Enrichment innovative technology ensures high data accuracy and enrichment, significantly improving your follow-up strategies and boosting overall event ROI.

By operating independently of event-specific APIs, ULC offers versatility across various events while enhancing your lead capture and engagement efforts.

Additional Information on Event APIs

Traditional event APIs play a crucial role in modern event management, facilitating tasks like attendee data collection and session tracking. However, there are common challenges associated with these APIs:

  • Data Delays: Delays in data delivery can affect timely decision-making.
  • Inconsistent Data Quality: Variability in data quality can undermine event analytics.
  • Misleading Event Data: Issues like duplicates can lead to inaccurate attendee estimates.
  • Limited Data Scope: Traditional APIs might miss crucial information that enhances attendee
    engagement and event ROI.

     

momencio’s AI Lead Enrichment overcomes these challenges by offering enriched data with high
accuracy, making it a versatile and cost-effective alternative to traditional event APIs.

How AI Lead Enrichment Works

  1. Data Capture: Captures attendee information, including first name, last name, and company
    name.
  2. Data Enrichment: Enhances basic information with additional details like business email and
    LinkedIn profile.
  3. Immediate Engagement: Sends personalized follow-up emails and links to personalized
    microsites for continued engagement.

By leveraging momencio’s AI Lead Enrichment, you can transform event interactions into meaningful business opportunities, ensuring every lead is accurately captured and effectively engaged

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