This case study unveils how Rajant Corporation leveraged Momencio to escalate their event lead engagement, streamline their marketing strategies, and amplify their sales results. Dive into a story of transformation and triumph that sets a new benchmark for event marketing excellence.

momencio lead capture Rajant

Revolutionizing event
marketing with

Client: Rajant Corporation
Industry: Telecommunications
Challenge: Enhancing lead capture and engagement in a competitive event marketing landscape.
Solution: Implementation of momencio’s lead capture and engagement platform.


  • Immediate post-event engagement with prospects.
  • Real-time monitoring of content consumption.
  • Digital collateral transition, resulting in a 63% open rate and nearly 25% click-through rate post-show.
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A leap in lead engagement

The challenge and solution

Rajant Corporation, a global player in the telecommunications industry, faced the challenge of effectively capturing and engaging leads at crowded events. Enter momencio: the innovative platform that revolutionized their approach by enabling immediate engagement with prospects and real-time monitoring of content consumption.

Strategic implementation and results

With momencio, Rajant reported an unprecedented increase in post-show metrics: open rates catapulted to over 63%, and click-through rates hit nearly 25%, a substantial leap from the industry standard of 13-15%.

This was attributed to momencio’s capabilities in providing real-time analytics, which reshaped Rajant’s event strategies into a repeatable winning pattern.

Reshaping event strategies
with actionable insights

Detailed overview of usage

Gizzy O’Toole, the Event Marketing Director at Rajant, leveraged momencio’s platform to tailor digital collateral to specific industry verticals, a move that resulted in remarkable progress in new market segments. momencio allowed for customized, automated follow-ups, providing sales presentations that resonated with each prospect’s unique needs.

Impactful outcomes

The platform’s insights offered a crystal-clear picture of highly engaged prospects, propelling sales efforts at an accelerated pace. A notable instance in Singapore involved engaging five senior members from a global brand, leading to in-depth conversations that swiftly transitioned into real sales opportunities.

Real-time analytics for
immediate impact

Continuous improvement and future plans

Utilizing momencio’s detailed analytics, Rajant was able to capture nuanced behaviors of booth visits, content interactions, and the frequency of engagement. These insights allowed Rajant to fine-tune their follow-up strategies, ensuring they were prepared to answer deeper questions and push leads further down the sales funnel.


Lasting transformation 

The implementation of momencio was a game-changer for Rajant, described by Gizzy as “disruptive” in the most positive sense. 

Their case demonstrates how immediate follow-up and targeted content delivery can drastically enhance the event marketing strategy, leading to a significant improvement in ROI and customer relationships.


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momencio - AI Lead Enrichment


The AI Lead Enrichment is a proprietary service of momencio designed to simplify and enhance the
process of capturing and enriching lead information at any type of event.

By using momencio’s mobile or tablet app, you can use the device’s camera to take a clear picture of any form of identification, including, but not limited to, name tags/event badges/business cards. Our AI-driven service leverages OCR technology to identify any information captured and map any relevant data to a contact record. The contact record is then fed to our Lead Enrichment service, which creates a more complete contact record. The process provides exhibitors with the most accurate and up-to-date contact details available.

The Reality of Event Data Collection

In the dynamic environment of event floors, achieving perfect data accuracy can sometimes be challenging. Both traditional lead capture methods using event APIs and AI Lead Enrichment strive for
high accuracy, but various factors can impact the data collected:

  • Personal Email Usage: Some attendees register with personal email addresses.
  • Name Misspellings: Minor errors can occur during registration.
  • Generic Email Addresses: Use of addresses like marketing@domain.com.
  • Broad Registration Categories: Attendees might register under general titles (e.g., Biomedical
  • Complex Company Structures: Companies with multiple sub-companies can complicate data


AI Lead Enrichment is specifically designed to manage these scenarios, continually learning and
adapting to improve its accuracy.

Advanced Services for Lead Enrichment

AI Lead Enrichment leverages a suite of advanced tools and services to ensure the highest quality data retrieval:

  • Machine Learning: Continuously improves the accuracy of lead data.
  • AI (Artificial Intelligence): Enhances basic information with additional details.
  • Data Enrichment: Adds valuable contact details to enhance lead profiles.
  • LinkedIn Services: Provides up-to-date professional profiles.

Our Commitment to Excellence

AI Lead Enrichment excels in providing accurate data, yet certain edge cases may present challenges. These include:

  • Private LinkedIn Profiles: Some professional details might be inaccessible.
  • Personal Email Addresses: When registrants use personal rather than business emails.
  • Small-Scale Businesses: Limited online presence can affect data richness.
  • Self-Employed Individuals: Lack of company affiliation might limit available data.
  • Event Staff Contacts: Scanned badges may occasionally belong to event staff.
  • Extensive Sub-Company Networks: Complexity in identifying the correct entity.
  • Security-Sensitive Industries: Industries like military or government may have restricted

Despite these potential challenges,
AI Lead Enrichment strives to provide the best possible data,
ensuring valuable insights for effective follow-ups.

How AI Lead Enrichment Enhances Your Event Strategy

  1. Data Capture: Seamlessly capture attendee information such as first name, last name, and
    company name.
  2. Data Enrichment: Utilize AI to enhance this basic information with additional details like
    business email and LinkedIn profile.
  3. Immediate Engagement: Send personalized follow-up emails and provide links to personalized
    microsites to maintain engagement.


momencio’s AI Lead Enrichment innovative technology ensures high data accuracy and enrichment, significantly improving your follow-up strategies and boosting overall event ROI.

By operating independently of event-specific APIs, ULC offers versatility across various events while enhancing your lead capture and engagement efforts.

Additional Information on Event APIs

Traditional event APIs play a crucial role in modern event management, facilitating tasks like attendee data collection and session tracking. However, there are common challenges associated with these APIs:

  • Data Delays: Delays in data delivery can affect timely decision-making.
  • Inconsistent Data Quality: Variability in data quality can undermine event analytics.
  • Misleading Event Data: Issues like duplicates can lead to inaccurate attendee estimates.
  • Limited Data Scope: Traditional APIs might miss crucial information that enhances attendee
    engagement and event ROI.


momencio’s AI Lead Enrichment overcomes these challenges by offering enriched data with high
accuracy, making it a versatile and cost-effective alternative to traditional event APIs.

How AI Lead Enrichment Works

  1. Data Capture: Captures attendee information, including first name, last name, and company
  2. Data Enrichment: Enhances basic information with additional details like business email and
    LinkedIn profile.
  3. Immediate Engagement: Sends personalized follow-up emails and links to personalized
    microsites for continued engagement.

By leveraging momencio’s AI Lead Enrichment, you can transform event interactions into meaningful business opportunities, ensuring every lead is accurately captured and effectively engaged

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