momencio awarded

at the 2025 Event Technology Awards

AI Lead Capture & Enrichment Service

1. Introduction to AI EdgeCapture™

Overview of AI Lead Capture & Enrichment Service
AI EdgeCapture™ is a proprietary lead capture and enrichment service from momencio, specifically designed to streamline and enhance the process of gathering high-quality lead data at events. By leveraging AI-driven Optical Character Recognition (OCR) technology and machine learning, AI EdgeCapture™ transforms simple scans of badges, name tags, and business cards into enriched, actionable lead profiles.
Using the momencio app on a mobile or tablet device, exhibitors and visitors alike can instantly capture attendee information, which is then automatically processed through AI EdgeCapture™ to extract, validate, and enrich critical contact details. This enriched data, including information such as job titles, business emails, and LinkedIn profiles, becomes valuable for post-event engagement and follow-up.

Purpose and Key Use Cases
AI EdgeCapture™ was created to address the challenges often encountered when gathering accu-rate and comprehensive lead data at events. Traditional methods can result in incomplete data or require extensive manual entry, while event APIs are often costly or inaccessible to individual at-tendees. AI EdgeCapture™ overcomes these issues by offering an automated and enriched lead capture solution that operates independently of event-specific APIs, making it accessible to both exhibitors and individual attendees.

In addition to in-event scanning, AI EdgeCapture™ also extends its capabilities through the mo-mencio web portal. This enables users to perform enrichment prior to events—for example, by up-loading attendee lists or pre-qualified prospects to ensure profiles are complete before the first meeting. Similarly, after the event, the web portal can be used for post-event enrichment, ensuring any missing details from on-site scans are filled in and that enriched data is fully leveraged for fol-low-up campaigns.

Key Use Cases

  • Exhibitors at Trade Shows and Conferences: AI EdgeCapture™ is ideal for high-traffic events where fast lead capture is essential. Exhibitors can scan attendee badges and enrich contact data for timely follow-up or later engagement.
  • Individual Attendees without API Access:
    For individual attendees or visitors at an event where API access is restricted or unavailable, AI EdgeCapture™ provides a reliable alternative. Attendees can scan the business cards or badges of other participants, ensuring that each connection is captured and enriched for follow-up without requiring access to the event’s official lead retrieval system.
    1. Networking Events: At networking-focused gatherings, AI EdgeCapture™ allows for efficient capture of business card or badge details, ensuring that every connection is stored as a rich lead profile for future outreach.
    2. Corporate Events and Product Launches: For private corporate events or product launches, AI EdgeCapture™ helps companies capture detailed attendee data, enabling more personalized post-event engagement strategies.

 

2. How AI EdgeCapture™ Works

AI EdgeCapture™ provides a streamlined, automated process to capture, enrich, and organize lead data efficiently. This section outlines each step in the workflow, details the specific data fields captured and enriched, and clarifies expected timing and data quality considerations.

Step-by-Step Process

1. Data Capture
Using the momencio app on a mobile or tablet, users (both exhibitors and individual attendees) can capture images of badges, name tags, or business cards. AI EdgeCapture™ leverages Optical Character Recognition (OCR) technology to scan and extract key details from these images.

  • Capturing Data: Lead data can be captured online or offline through momencio app.
  • Clear Image Requirement: AI EdgeCapture™ performs best with clear, legible images of badges or business cards. Handwritten names or low-quality images may limit the AI’s ability to recognize and extract details accurately.
  • Automatic Syncing: Once back online, captured data syncs with momencio, ready for enrichment.


2. Data Enrichment

Captured data is then processed through AI EdgeCapture™’s enrichment engine, which uses AI algorithms and machine learning models to enhance each lead profile with additional, valuable details. This enrichment for mobile captures requires an online connection anddepends on the data and availability of publicly accessible information.

Beyond mobile capture, users can also enrich leads directly through the momencio web portal either before or after events. Pre-event enrichment provides a head start by validating and supplementing prospect data ahead of scheduled meetings, while post-event enrich-ment ensures that all captured or imported records are enhanced, enabling complete visi-bility and more effective engagement.

  • Timing for Enrichment: The enrichment process may take a few minutes, after which users will see the profiles updated with the enriched details.
  • Key Enriched Data Points (conditional upon data availability and image clarity):
    • Job Title: Retrieved directly from business cards or enriched via LinkedIn if available.
    • Work Email: Business email is added if it is publicly accessible and verified.
    • LinkedIn Profile: LinkedIn profile link included if found, offering professional insights.
    • LinkedIn Description: Public LinkedIn “About” or headline text, providing extra context on the lead’s role or expertise if available.
    • LinkedIn Profile Image: LinkedIn profile image, when publicly accessible, improves profile visibility.
    • Phone Number: Added if accessible from captured data or public sources.

After the lead enrichment step, AI EdgeCapture™ also performs Company Enrichment when a match is found. This adds verified company-level information linked to the captured lead, enabling deeper segmentation and account-based follow-up.

3. Immediate Engagement
After enrichment, the complete lead profiles are available for engagement. allowing users to initiate follow-up actions (based on the purchased plan), such as sending personalized emails, inviting leads to microsites/landing pages, or syncing datafor long-term tracking.

When using the web portal, enrichment also allows for better lead segmentation and prioritization. Profiles can be enriched before the event to prepare targeted outreach in advance, or after the event to ensure all captured leads are complete and ready for more effective follow-up activities.

Follow-Up Options:

  • Automated Emails: Send tailored emails with personalized content.
  • Microsites: Direct leads to microsites for more information, product details, or a custom post-event experience.
  • CRM Integration: Sync enriched data with the user’s CRM to manage and track leads efficiently


Lead Data Fields Captured and Enriched

FieldTypeDescription
Full NameRequiredExtracted directly from badges, name tags, or business cards; clear images yield better accuracy.
CompanyRequiredCaptured from badges or business cards; clear images yield better accuracy
Job TitleEnrichedRetrieved directly from business cards or enriched via LinkedIn if available.
Work EmailEnrichedBusiness email added if publicly accessible.
LinkedIn ProfileEnrichedLinkedIn profile link included if found, providing insights into the lead’s professional role.
LinkedIn DescriptionEnnrichedPublic LinkedIn “About” or headline text, providing extra context on the lead’s role or expertise if available
LinkedIn Profile ImageEnrichedLinkedIn profile image when publicly accessible, improves profile visibility.
Phone NumberEnrichedAdded if accessible from captured data or public sources.

Note: Accurate enrichment depends on the quality of captured images & the available data online. Handwritten or unclear text on badges or business cards may limit the AI’s ability to enrich the profile fully.


Company Enrichment Data Fields

FieldTypeDescription
Company NameRequiredExtracted directly from badges, name tags, or business cards; clear images yield better accuracy.
Industry EnrichedPrimary industry classification if available.
SizeEnrichedEstimated employee count or size range if available.
RevenueEnrichedPublicly reported or estimated annual revenue.
Company LogoEnrichedCompany’s logo image if available.
WebsiteEnrichedOfficial website page if available.
LinkedIn URLEnrichesOfficial LinkedIn page URL if publicly available.
LinkedIn DescriptionEnnrichedPublic LinkedIn “About” or headline text, for the company’s profile, products or services
Facebook URLEnrichedOfficial Facebook page, if publicly available.
Phone NumberEnrichedMain company phone number, if available.
CountryEnrichedCountry where the company headquarters is located if available.
AddressEnrichedHeadquarters street address if available.
CityEnrichedHeadquarters city if available
StateEnrichedApplicable state if available.
Postal CodeEnrichedPostal or ZIP code of the headquarters if available

 

Example Workflow: Trade Show Lead Capture for Exhibitors

To illustrate how AI EdgeCapture™ works in action, here’s a sample workflow from an exhibitor’s perspective at a busy trade show:

  1. Data Capture: An exhibitor uses the momencio app to scan attendee badges as visitors stop by the booth.
  2. Data Sync and Enrichment: AI EdgeCapture™ processes the data, enriching each lead profile with job titles, emails, and LinkedIn profiles, depending on data availability and image clarity. In addition, the exhibitor can upload attendee lists through the web portal for pre-event enrichment (to validate and complete records before the show) or perform post-event enrichment to fill in missing details from on-site scans.
  3. Immediate Engagement: With enriched profiles available, the exhibitor can send personalized follow-up emails, invite attendees to a post-event microsite, and transfer lead details to the CRM for long-term nurturing. Using the web portal, enriched data can also be segmented and prioritized for more strategic outreach after the event.

 

3. Credits and Pricing Model

AI EdgeCapture™ is available as an add-on to the core momencio platform, providing users with the option to purchase credits specifically for lead enrichment. Credits are required to use the AI-powered enrichment features, regardless of the momencio plan or tier in place.

AI EdgeCapture™ Add-On Requirement
To access AI EdgeCapture™’s advanced enrichment capabilities, users must first purchase the AI EdgeCapture™ add-on. This add-on unlocks the ability to purchase and allocate credits for lead enrichment, allowing users to capture and enrich leads at any event. This add-on ensures that users can tailor their lead enrichment needs according to event size, expected lead volume, and specific follow-up strategies.

Credit System Overview
The AI EdgeCapture™ credit system operates on a 1 Credit = 1 Enrichment basis. Each enrichment uses one credit, which covers the AI-powered data processing to add extra information (e.g., job title, work email, LinkedIn profile) to a captured lead profile, as well as company enrichment when feasible. This credit-based model ensures that users can scale enrichment according to their unique event needs and budget.

  • Single Use Credits: Each credit applies to a single enrichment instance – including both contact and company records
  • Per-Lead Basis: Credits are consumed on a per-lead basis, meaning that each enriched lead profile (with its associated company data) deducts one credit from the account balance.
  • Flexible Timing: Credits can be applied to enrich leads captured during the event via the mobile app, as well as to records uploaded before or after the event through the web portal. This ensures users can prepare in advance, enrich on the spot, or complete enrichment post-event as needed.

Credit Usage Example
For example, if an exhibitor anticipates capturing and enriching 100 leads at a trade show, they can purchase 100 credits. After scanning badges and syncing data, each lead’s profile will consume one credit during the enrichment process, providing enriched details such as job title, LinkedIn profile, work email , and company information Alternatively, the exhibitor could upload a pre-event attendee list through the web portal, use credits to enrich those records in advance, and then reserve additional credits for post-event enrichment of newly captured leads.


4. Supported Platforms and Technical Requirements

Compatible Devices
AI EdgeCapture™ is available on mobile and tablet devices, making it convenient for exhibitors and attendees to capture and enrich lead data on the go. The momencio app is compatible with:

  • iOS Devices: iPhone and iPad (iOS version 15.6 or higher recommended).
  • Android Devices: Android smartphones and tablets (Android version 8.0 or higher recommended).


To ensure optimal functionality, users should keep the app updated to the latest version available in the App Store or Google Play.

System Requirements for Optimal Use
For best performance, ensure that the device meets the following requirements:

  • Camera Quality: A high-resolution camera (at least 8 MP) is recommended for clear image capture, which improves the accuracy of the AI’s OCR capabilities. Low-quality cameras may affect the ability to capture accurate lead information.
  • Storage and Memory: Devices should have adequate storage and memory for image capture, data processing, and offline storage.
  • Stable Internet Connection for Enrichment: Data enrichment requires a stable internet connection for syncing and processing.


Integration with CRM and Marketing Tools

momencio can be integrated with various CRM and marketing platforms to facilitate seamless data flow and follow-up engagement. momencio gathers enriched lead data, and this data can be mapped to compatible fields in CRMs based on each CRM’s data-mapping capabilities.

  • Supported CRM Integrations: While AI EdgeCapture™ can export enriched data to CRM systems like Salesforce, HubSpot, and other CRMs, the extent of integration depends on the specific CRM’s data handling and mapping capabilities.
  • Data Mapping Flexibility: Users may need to adjust mapping fields in their CRM to ensure proper alignment with the enriched lead data provided by AI EdgeCapture™.

 

Offline Mode and Automatic Syncing
AI EdgeCapture™ supports offline lead data capture, allowing users to scan badges, business cards, and name tags without an internet connection. This feature is particularly useful in environments with limited or unreliable connectivity, such as crowded trade show floors or remote events.

  • Offline Mode: Users can capture images and basic information offline.
  • Automatic Syncing: Once the device reconnects to the internet, AI EdgeCapture™ automatically syncs captured data with momencio’s servers, initiating the enrichment process. This ensures that users don’t miss any leads, even if the network is temporarily unavailable.


Enrichment Only in Online Mode: While offline mode supports data capture, data enrichment can only occur once the device is back online, allowing AI EdgeCapture™ to access public data sources for enrichment.

 

5. Features & Key Benefits of AI EdgeCapture™

AI EdgeCapture™ transforms the way exhibitors and individual attendees capture and enrich lead data, providing powerful tools for efficient follow-up and engagement. Here’s a look at the core features, advanced enrichment capabilities, and key benefits that make AI EdgeCapture™ an invaluable tool for event success.

Core Features and Advanced Enrichment Capabilities

  • AI-Driven Data Enrichment: AI EdgeCapture™ utilizes advanced AI algorithms and machine learning to enhance raw badge or business card scans, turning basic contact details into enriched profiles. Enrichment includes adding professional details such as:
    • Job Title: Extracted from business cards or enriched via LinkedIn when available.
    • Work Email: Added if publicly accessible.
    • LinkedIn Profile: Integrated if found, providing insights into the lead’s professional background.
    • LinkedIn Description: Added if the LinkedIn profile is public and description is available, providing extra context on the lead’s role or expertise if available.
    • LinkedIn Profile Image: Added when publicly accessible, improving profile visibility.
    • Phone Number: Included if available from captured data or public sources.
    • Company-Level Insights: Automatically enriches each lead with company attributes such as size, industry, headquarters address, phone, logo, and estimated annual revenue when available.
  • Machine Learning for Continuous Improvement: AI EdgeCapture™ continually refines its data enrichment algorithms through machine learning, enhancing both accuracy and adaptability with every scan. This means the tool gets better over time, learning from past data patterns to improve future performance.
  • Flexible CRM Integration: Seamlessly sync enriched data with popular CRM platforms, allowing users to incorporate AI EdgeCapture™ data directly into their existing lead management workflows.
  • Personalized Engagement Tools: With momencio’s integrated engagement options, users can initiate follow-up activities directly within the platform:
    • Follow-Up Emails: Personalized emails can be triggered, keeping leads engaged with tailored messaging.
    • Microsite Invitations: Direct leads to customized microsites where they can explore products, services, or event-specific content.
    • Custom Post-Event Strategies: Syncing enriched profiles to CRM systems allows users to manage and nurture leads through ongoing, targeted campaigns.
  • Pre- and Post-Event Web Portal Enrichment: Users can enrich attendee lists in advance to optimize on-site engagement and run additional enrichment post-event to maximize the completeness of lead records for follow-up.


Key Benefits

  • High-Quality Lead Profiles for Targeted Engagement: By enriching captured data with job titles, professional profiles, and contact details, AI EdgeCapture™ provides comprehensive lead profiles that enable users to craft more relevant follow-up strategies, improving engagement quality. AI EdgeCapture™ also performs Company Enrichment, and this adds verified company-level information linked to the captured lead, enabling deeper segmentation and account-based follow-up.
  • Maximized Event ROI: The enriched lead profiles generated by AI EdgeCapture™ increase the likelihood of conversion, maximizing the return on investment for each event. Quality data leads to more productive follow-ups, translating into higher engagement and stronger results.
  • Independence from Event APIs: AI EdgeCapture™ is not tied to any specific event API, making it a flexible solution for exhibitors and attendees at any event, regardless of the event organizer’s system. This independence ensures cost-effective lead capture and enrichment.
  • Improved Efficiency and Data Accuracy: By automating data capture and enrichment, AI EdgeCapture™ minimizes manual entry errors and enhances data quality.
  • Consistent Enrichment Across the Event Lifecycle: With both in-app scanning and web portal enrichment available before and after events, users gain flexibility in how and when they enhance lead data—resulting in more strategic preparation and more comprehensive post-event lead management.

6. Addressing Common Data Challenges

While AI EdgeCapture™ is equipped with advanced AI and machine learning capabilities, certain data quality challenges and limitations are inherent in any AI-powered solution.

Common Data Challenges and How AI EdgeCapture™ Manages Them

  1. Personal vs. Business Emails
    • Challenge: Attendees may register with personal email addresses rather than business emails, limiting the effectiveness of follow-up efforts.
    • Solution: AI EdgeCapture™ attempts to enrich profiles with business emails from publicly available sources when possible. However, if only a personal email is accessible, that email will be captured to ensure some form of contact information is available.
  2. Name Misspellings and Variations
    • Challenge: Badges or business cards may contain misspelled names or unusual formatting, which can hinder the accuracy of data extraction.
    • Solution: AI EdgeCapture™ uses machine learning to recognize common variations and spelling corrections, improving name accuracy over time. Clear, legible scans also enhance recognition, allowing the AI to deliver more accurate data.
  3. Generic Titles and Ambiguous Roles
    • Challenge: Attendees may have general titles like “Student” or “Consultant,” which don’t provide enough context about their professional role.
    • Solution: When possible, AI EdgeCapture™ enriches profiles with additional details (such as LinkedIn profile links) to clarify the lead’s professional background. However, in cases where public data is limited, the profile may remain as originally captured.
  4. Handwritten or Poor-Quality Badge Data
    • Challenge: OCR accuracy depends on the quality of the image. Handwritten badges, unclear fonts, or blurry images may result in incomplete or inaccurate data capture.
    • Solution: For optimal accuracy, users are encouraged to capture clear, high-resolution images of badges or business cards. AI EdgeCapture™ performs best with printed text, and while it attempts to process handwritten or low-quality data, results may vary.
  5. Complex Company Structures
    • Challenge: Leads from large corporations with multiple divisions or subsidiaries may be difficult to classify accurately, leading to potential ambiguity in company details.
    • Solution: AI EdgeCapture™ attempts to map leads to the correct company by cross-referencing available public data, but in cases of extensive sub-companies or ambiguous affiliations, the profile may require manual review to confirm accuracy.
  6. Limited Online Presence and Niche Industries
    • Challenge: Individuals from small businesses, niche industries, or privacy-conscious sectors (e.g., government, defense, private offices) may have limited online information, making data enrichment challenging.
    • Solution: AI EdgeCapture™ enriches profiles as much as available data allows, but some profiles may remain less detailed if public information is scarce.

ChallengeDescriptionAI EdgeCapture™ Solution
Personal vs. Business EmailsSome attendees may provide personal emails rather than business emails, limiting follow-up effectiveness.Enriches profiles with business emails from public sources if available; otherwise captures the provided email.
Name Misspellings and VariationsBadges or business cards may contain misspelled names or unusual formatting.Uses machine learning to recognize and correct common variations, improving name accuracy with clearer scans.
Generic Titles and RolesAttendees may use broad titles (e.g., “Student,” “Consultant”) that lack context about their professional role.Enriches profiles with LinkedIn data when possible; generic roles may remain as captured if additional data is scarce.
Handwritten or Poor-Quality BadgesOCR accuracy is affected by unclear or handwritten badges, limiting data extraction accuracy.Works best with clear, printed text; captures may be limited for handwritten or blurry images.
Complex Company StructuresLeads from large companies with multiple divisions or subsidiaries may cause ambiguity in company details.Maps leads to the best match in available public data; some profiles may require manual review in complex cases.
Limited Online PresenceIndividuals from niche industries or small businesses may have limited information available online.Enriches profiles as much as possible from available data; profiles may be less detailed if information is scarce.
Limited Company DataSome companies maintain minimal public information.Company enrichment populates all available public fields; profiles may remain partial if data is scarce.


Using AI EdgeCapture™ Effectively

For best results, users should aim to capture high-resolution images and understand that enrichment relies on data availability. By keeping these challenges and limitations in mind, users can leverage AI EdgeCapture™ to maximize lead capture effectiveness at events.

Leveraging the web portal for pre-event enrichment can also mitigate some data challenges. For example, uploading attendee lists in advance allows the system to validate and enrich contact details before the event, reducing issues like missing job titles or incomplete company information when it’s time to meet.

 

7. Comparing AI EdgeCapture™ with Traditional Event APIs

AI EdgeCapture™ is designed to overcome many of the limitations commonly associated with traditional event APIs. While traditional event APIs play an important role in lead capture, they can be restrictive, especially in terms of data speed, quality, and flexibility. AI EdgeCapture™ offers a modern, AI-powered solution that is independent of event-specific APIs, allowing users to capture and enrich leads with greater accuracy and versatility.

Key Differences Between AI EdgeCapture™ and Traditional Event APIs

FeatureTraditional Event APIsAI EdgeCapture™
Data Capture SpeedData delivery may be delayed, leading to slow access to captured leads.Provides real-time capture, with immediate syncing and enrichment.
Data Quality and CompletenessLimited data quality and scope; may provide only basic contact information like name and email.Uses AI-driven enrichment to add job titles, LinkedIn profiles, phone numbers, and other valuable details when available.
Data Duplication and AccuracyMay allow duplicate entries or incomplete data, leading to inaccuracies and redundancy in lead records.Reduces duplicates by using AI algorithms to verify and enrich profiles, enhancing lead accuracy and reducing redundancy.
Event-Specific LimitationsOften tied to specific events, requiring users to purchase API access each time or rely on event-specific systems.Independent of event-specific APIs, allowing users to capture and enrich leads at any event, regardless of event organizer systems.
Flexibility of UseLimited to exhibitors and vendors with API access; not available to individual attendees or visitors.Available to both exhibitors and individual attendees, enabling flexible lead capture and enrichment without API restrictions.
Real-Time EngagementLimited options for immediate engagement and follow-up due to data delays.Offers integrated follow-up tools, including personalized emails and microsites, to engage leads promptly post-enrichment.

 

8. AI Limitations and Guarantees

AI EdgeCapture™ leverages advanced machine learning and AI algorithms to enrich lead data with professional details, such as job titles, work emails, LinkedIn profiles, and more. However, as with any AI-powered system, certain limitations are inherent. This section explains these limitations, sets realistic expectations, and provides a guarantee statement to help users understand what they can expect from the service.

Setting Realistic Expectations for Data Enrichment

AI-Specific Limitations

  1. Accuracy and Completeness
    • No Tool Can Guarantee 100% Accuracy: While AI EdgeCapture™ strives to provide the most accurate and enriched data possible, it is essential to recognize that no tool—AI-powered or otherwise—can guarantee flawless accuracy or 100% completeness. AI algorithms operate within the bounds of available data, and certain data points may remain incomplete due to a lack of accessible or verifiable information.
    • Event APIs Face Similar Challenges: Even traditional event APIs, which rely on attendee-provided data, are not immune to errors, incomplete entries, or inaccuracies.
  2. Dependence on Publicly Available Data
    • Limited Data for Privacy-Conscious Individuals: AI EdgeCapture™ relies on publicly available data for enrichment. Suppose an attendee has opted to maintain a minimal online presence, such as by limiting their social media or professional profile visibility. In that case, AI EdgeCapture™ will not be able to access additional details beyond what is publicly accessible. This may result in partially enriched profiles or missing data fields.
    • Restrictions Due to Data Privacy Laws: In compliance with privacy regulations, AI EdgeCapture™ does not access private or restricted data. This ensures ethical data use but also means that some profiles may remain limited if the individual’s information is not publicly accessible.
  3. Variability in Image Quality and OCR Performance
    • OCR Is Not Foolproof: AI EdgeCapture™ uses Optical Character Recognition (OCR) to extract data from badges, name tags, and business cards. OCR accuracy depends heavily on the quality of the captured image. Blurry, low-resolution, or handwritten text can reduce OCR performance, leading to potential errors or incomplete data extraction. Clear, well-lit images yield the best results, but even under ideal conditions, OCR is not infallible.
    • Human Error in Badge Design: Variations in badge designs, such as unconventional fonts or badge layouts, can also impact OCR accuracy. AI EdgeCapture™ attempts to adapt to these variances, but irregular designs may limit its ability to extract information consistently.
  4. Continuous Learning Curve
    • Adaptive AI with Limitations: AI EdgeCapture™ incorporates adaptive learning, meaning it improves over time as it processes more data. However, this also means that initial results may vary, especially when encountering unique or uncommon data formats. Users should expect incremental improvements in performance over time, rather than immediate perfection.


Industry-Specific Limitations

Certain industries pose unique challenges for data enrichment due to privacy standards, minimal online presence, or limited public data. Below are common industry-specific limitations that affect enrichment outcomes:

  • Hospitality and Food Service: At events for the hospitality or restaurant industry, roles like bartenders, waitstaff, and junior-level employees often need more online presence. AI EdgeCapture™ may retrieve business information (e.g., company name, location), but personal data enrichment, such as job titles or emails, may be unavailable.
  • Education Sector: Educators, including teachers, professors, and administrative staff, often maintain low public visibility. Privacy policies in educational institutions may restrict personal information, resulting in minimal enrichment for roles in this sector.
  • Military, Government, and Security: Individuals in security-sensitive sectors, such as defense, intelligence, and government, are required to limit their digital footprint for privacy and security reasons. Consequently, AI EdgeCapture™ may retrieve only basic organizational information, with limited or no personal data enrichment.
  • Small-Scale and Local Businesses: At local events or for small business representatives and independent contractors, public data may be sparse or nonexistent. AI EdgeCapture™ attempts to enrich profiles based on available data, but independent contractors or small vendors may have incomplete profiles if they lack robust online presence.
  • Retail and Field Services: Roles in retail or field services, such as sales associates, technicians, and customer service staff, typically lack professional profiles on platforms like LinkedIn. AI EdgeCapture™ may retrieve company-related data, but will have limited success with personal or professional enrichment for these roles.


Setting Expectations for Data Enrichment by Sector

To provide clarity on expected enrichment levels for different sectors, the following table offers a summary of typical data outcomes:

Sector

Expected Enrichment Quality

Notes

Hospitality/Food Industry

Limited personal information; business information available.

Front-line roles (e.g., bartenders, servers) may have limited data.

Education

Limited enrichment for junior teaching staff; better results for administrators and public figures.

Privacy policies in education may restrict online profiles for teaching and administrative staff.

Military/Government/Security

Minimal enrichment for restricted roles; may retrieve only basic affiliation details.

Privacy and security protocols often limit online data for individuals in these fields.

Small-Scale/Local Events

Limited data for attendees representing small businesses or independent contractors.

Smaller businesses may not have comprehensive online profiles, leading to incomplete enrichment.

Retail and Field Services

Limited data for front-line employees; better enrichment for managers and corporate representatives.

Roles like sales associates and technicians may lack online presence, impacting data retrieval.


Data Completeness Expectations
While AI EdgeCapture™ enhances lead data with every scan, users should anticipate variable levels of completeness. For certain events, roles, or sectors, enrichment may be limited. Expect high-quality data capture and enrichment for corporate, managerial, and publicly active professionals while understanding that junior roles or privacy-conscious attendees may result in more basic profiles.

By understanding these limitations, users can better utilize AI EdgeCapture™ as a powerful tool for lead enrichment while maintaining realistic expectations about its capabilities.

Key Takeaways

  • AI EdgeCapture™ Offers Enhanced, Not Perfect, Data Enrichment: AI EdgeCapture™ is designed to elevate lead capture quality, but it is important to acknowledge that results may vary depending on data accessibility, industry restrictions, and image quality. No tool can provide absolute data completeness, and users should consider it as an enhancement tool, not an infallible solution.
  • Set Realistic Goals for Different Event Types: High-profile, corporate events typically yield better data enrichment results than small, niche, or privacy-sensitive events. Users should approach each event with sector-specific expectations, leveraging AI EdgeCapture™ as a valuable but inherently limited tool for data enrichment.
  • Ethical and Privacy-Aligned Data Handling: AI EdgeCapture™ adheres to data privacy standards, ensuring that only publicly available and ethically sourced data is used for enrichment. As a result, profiles of individuals who prioritize privacy will reflect these boundaries, underscoring momencio’s commitment to responsible data use.


Disclaimer and Guarantee Statement
momencio is committed to delivering high-quality data enrichment through AI EdgeCapture™, and continuous improvements are made to enhance accuracy and coverage. However, due to the nature of AI and external data limitations, absolute accuracy and completeness cannot be guaranteed.

  • Disclaimer: AI EdgeCapture™ utilizes advanced AI algorithms and publicly accessible data to provide accurate and enriched lead and company profiles. However, momencio cannot guarantee 100% data accuracy or completeness due to factors outside its control, such as limited public data, image quality, and user or company privacy settings.
  • Guarantee Statement: While momencio strives to offer the highest possible data quality, users should expect occasional limitations inherent to AI-driven data enrichment. momencio is committed to improving AI EdgeCapture™ over time, ensuring that the tool delivers valuable, actionable insights for effective follow-up and engagement.

 

9. Data Privacy and Compliance

Commitment to Data Privacy
momencio prioritizes data privacy and is committed to safeguarding the personal information captured and enriched by AI EdgeCapture™. User data is processed solely for the purpose of lead enrichment and engagement, and momencio does not share or sell user data to third parties. All data handling within AI EdgeCapture™ is aligned with strict internal policies focused on maintaining data confidentiality and user trust.

Data Security Measures
momencio takes extensive measures to protect data processed through AI EdgeCapture™, ensuring that all information is secure both in transit and at rest. The following security protocols are implemented to prevent unauthorized access and safeguard data integrity:

  • Data Encryption: All data captured and transmitted by AI EdgeCapture™ is encrypted using industry-standard encryption protocols, protecting information during transmission to momencio’s servers.
  • Secure Data Storage: Enriched lead and company profiles are stored on secure servers with access controls in place to limit exposure to authorized personnel only.
  • User Authentication: The momencio platform employs user authentication to prevent unauthorized access, ensuring that only verified users can capture and access lead and company data.


User Consent and Opt-In Policies

AI EdgeCapture™ includes features that facilitate user consent and data collection in a compliant manner. Users are encouraged to obtain permission from attendees before capturing data, particularly in regions governed by strict data protection regulations.

  • Consent-Based Data Capture: In compliance with GDPR and similar regulations, AI EdgeCapture™ is designed to support consent-based data collection, ensuring that lead data is captured lawfully and ethically.
  • Opt-In Options for Follow-Up: AI EdgeCapture™ allows users to configure opt-in options when engaging leads, such as consent for email follow-up. This helps maintain compliance in post-event engagement.

SOC 2 Certification
momencio is SOC 2 certified, validating the platform’s commitment to data security, privacy, and confidentiality. This certification provides momencio users with independent assurance that data captured and enriched by AI EdgeCapture™ is managed according to industry-leading security standards.

 

10. Quality Assurance and Human Verification


To ensure data accuracy, AI EdgeCapture™ includes an additional layer of quality assurance through human verification. After AI-driven enrichment, select data points may be reviewed by a human quality assurance team, especially in cases where the AI encounters low-confidence results.

Note: This human verification process is designed as a check for process success rather than a complete data validation service. While this step helps confirm the accuracy of enrichment for certain data points, it does not constitute a data audit or guarantee complete data accuracy.

 

11. Troubleshooting and Support


Common Issues and Troubleshooting Tips
Below are some of the most common issues users may experience with AI EdgeCapture™ and suggested solutions to resolve them:

Issue

Possible Cause

Solution

OCR Accuracy Issues

Low-quality or blurry image capture.

Ensure the badge or business card is clear, well-lit, and properly aligned before capturing.

Incomplete or Missing Data

Limited publicly available information or privacy settings on LinkedIn.

Verify that the lead’s data is clear on the scanned item; otherwise, enrichment may be limited.

Error Syncing Data

Weak or unstable internet connection during data upload.

Reconnect to a stable internet connection; the data will automatically sync when the connection is restored.

Slow Data Enrichment

High server load or large volume of leads being processed.

Allow extra time for enrichment, especially during peak event hours; check back periodically.

Credit Balance Issues

Credits may be exhausted or incorrectly applied.

if credits are low, request additional credits from your customer success manager.

For any issue that persists after trying these solutions, users can reach out to momencio support for further assistance.

Support Resources
momencio offers a range of support options to ensure users get the help they need, from in-app tutorials to personalized onboarding sessions.

  • Support Channel: Users can access the support channel directly through the momencio website. The support team is available to answer questions, provide guidance, and resolve technical issues related to AI EdgeCapture™.
  • Onboarding and Support Hours (Optional): For users who purchase the onboarding package, momencio provides additional, personalized support that includes setup assistance, best practices, and tailored guidance. Dedicated support hours can also be purchased for ongoing or in-depth assistance. Response times for onboarding and priority support are typically within 6–8 hours, ensuring timely assistance for users with enhanced support needs.

12. Conclusion


AI EdgeCapture™ by momencio provides a powerful, AI-driven solution for capturing and enriching lead data at events, helping users maximize engagement and ROI. Here’s a quick recap of its standout benefits:

  • Comprehensive Lead Profiles: Transform basic scans into enriched profiles with critical details, enabling targeted, personalized follow-ups that enhance conversion potential.
  • Real-Time and Post-Event Engagement: Capture leads in real-time, initiate instant engagement, and seamlessly integrate enriched data with your CRM for long-term nurturing.
  • API Independence and Flexibility: Use AI EdgeCapture™ at any event, regardless of official API access, empowering both exhibitors and individual attendees with versatile lead capture and enrichment.
  • Commitment to Privacy and Compliance: With a strong focus on data security and its achieved SOC 2 certification, momencio ensures that all lead data is handled responsibly, fully aligned with GDPR and CCPA standards.

By combining mobile capture with the flexibility of pre- and post-event enrichment in the web portal, AI EdgeCapture™ supports a complete event data strategy. Users can arrive better prepared, engage more meaningfully during the event, and execute more informed follow-up campaigns afterward—all from a unified platform.

With AI EdgeCapture™, every scanned badge or business card becomes a valuable business opportunity, enabling you to turn event interactions into lasting relationships. By combining advanced AI enrichment with flexible tools for engagement, momencio empowers you to unlock the full potential of your event lead data.

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momencio - AI Lead Enrichment

Overview

The AI Lead Enrichment is a proprietary service of momencio designed to simplify and enhance the
process of capturing and enriching lead information at any type of event.

By using momencio’s mobile or tablet app, you can use the device’s camera to take a clear picture of any form of identification, including, but not limited to, name tags/event badges/business cards. Our AI-driven service leverages OCR technology to identify any information captured and map any relevant data to a contact record. The contact record is then fed to our Lead Enrichment service, which creates a more complete contact record. The process provides exhibitors with the most accurate and up-to-date contact details available.

The Reality of Event Data Collection

In the dynamic environment of event floors, achieving perfect data accuracy can sometimes be challenging. Both traditional lead capture methods using event APIs and AI Lead Enrichment strive for
high accuracy, but various factors can impact the data collected:

  • Personal Email Usage: Some attendees register with personal email addresses.
  • Name Misspellings: Minor errors can occur during registration.
  • Generic Email Addresses: Use of addresses like marketing@domain.com.
  • Broad Registration Categories: Attendees might register under general titles (e.g., Biomedical
    Student).
  • Complex Company Structures: Companies with multiple sub-companies can complicate data
    accuracy.

     

AI Lead Enrichment is specifically designed to manage these scenarios, continually learning and
adapting to improve its accuracy.

Advanced Services for Lead Enrichment

AI Lead Enrichment leverages a suite of advanced tools and services to ensure the highest quality data retrieval:

  • Machine Learning: Continuously improves the accuracy of lead data.
  • AI (Artificial Intelligence): Enhances basic information with additional details.
  • Data Enrichment: Adds valuable contact details to enhance lead profiles.
  • LinkedIn Services: Provides up-to-date professional profiles.

Our Commitment to Excellence

AI Lead Enrichment excels in providing accurate data, yet certain edge cases may present challenges. These include:

  • Private LinkedIn Profiles: Some professional details might be inaccessible.
  • Personal Email Addresses: When registrants use personal rather than business emails.
  • Small-Scale Businesses: Limited online presence can affect data richness.
  • Self-Employed Individuals: Lack of company affiliation might limit available data.
  • Event Staff Contacts: Scanned badges may occasionally belong to event staff.
  • Extensive Sub-Company Networks: Complexity in identifying the correct entity.
  • Security-Sensitive Industries: Industries like military or government may have restricted
    information.


Despite these potential challenges,
AI Lead Enrichment strives to provide the best possible data,
ensuring valuable insights for effective follow-ups.

How AI Lead Enrichment Enhances Your Event Strategy

  1. Data Capture: Seamlessly capture attendee information such as first name, last name, and
    company name.
  2. Data Enrichment: Utilize AI to enhance this basic information with additional details like
    business email and LinkedIn profile.
  3. Immediate Engagement: Send personalized follow-up emails and provide links to personalized
    microsites to maintain engagement.

     

momencio’s AI Lead Enrichment innovative technology ensures high data accuracy and enrichment, significantly improving your follow-up strategies and boosting overall event ROI.

By operating independently of event-specific APIs, ULC offers versatility across various events while enhancing your lead capture and engagement efforts.

Additional Information on Event APIs

Traditional event APIs play a crucial role in modern event management, facilitating tasks like attendee data collection and session tracking. However, there are common challenges associated with these APIs:

  • Data Delays: Delays in data delivery can affect timely decision-making.
  • Inconsistent Data Quality: Variability in data quality can undermine event analytics.
  • Misleading Event Data: Issues like duplicates can lead to inaccurate attendee estimates.
  • Limited Data Scope: Traditional APIs might miss crucial information that enhances attendee
    engagement and event ROI.

     

momencio’s AI Lead Enrichment overcomes these challenges by offering enriched data with high
accuracy, making it a versatile and cost-effective alternative to traditional event APIs.

How AI Lead Enrichment Works

  1. Data Capture: Captures attendee information, including first name, last name, and company
    name.
  2. Data Enrichment: Enhances basic information with additional details like business email and
    LinkedIn profile.
  3. Immediate Engagement: Sends personalized follow-up emails and links to personalized
    microsites for continued engagement.

By leveraging momencio’s AI Lead Enrichment, you can transform event interactions into meaningful business opportunities, ensuring every lead is accurately captured and effectively engaged

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