The global trade show industry, boasting a market revenue of $50.6 billion, serves as a vital lead generation arena for countless businesses navigating the complexities of event planning and lead generation. To streamline this process and boost effectiveness, transitioning from traditional pen-and-paper methods to advanced trade show lead capture apps is a strategic move. These apps, typically integrated with CRM systems, offer a streamlined approach to lead input, saving invaluable time and facilitating efficient follow-ups through personalized emails, thereby significantly improving conversion rates.
This article will delve into the top trade show lead retrieval apps, enabling you to select the software that best aligns with your specific needs.
Trade Show Lead Capture Apps
momencio
Starting the list with the best trade show lead-capture apps, momencio goes beyond traditional lead-capturing apps. It’s a universal lead capture app that isn’t restricted to the event but allows you to follow up with your leads.
The advanced Badge Scanner ensures you don’t miss even a single lead. It scans badges and business cards to store the visitors’ contact information and sends it to the sales teams in real time for better lead capturing.
With its Digital Assets Library, momencio allows you to store all the relevant PDF, MP4 videos, interactive HTML, and other data offline for your presentations. So, you no longer need to print expensive collaterals and can engage your leads more economically and innovatively.
momencio shows you real-time analytics and insights, helping you decide the best time to follow up on your leads, making it one of the best lead capture apps. Instead of going for cold outreach, it allows you to send personalized follow-up emails, which can increase your revenue by 5.7 times.
Features
- Lead Engagement Insights Engine provides all the crucial metrics and lead retrieval capabilities to track the ROI of your event.
- Scan attendee badges: A badge scanner allows you to scan visitors’ badges and business cards instantly.
- Digital Assets Library stores all the important files for engaging presentations.
- momencio uses multiple sensors to automatically log the visitor’s engagement with your brand from the initial visit to the final call.
- Seamlessly integrates with 20 of the leading event APIs for effective lead capturing.
Pros
- A flexible and multi-purpose tool that can fit your lead capture strategy perfectly.
- Takes your trade show ROI to the next level.
- A broad range of features that you won’t find anywhere else.
- Offering everything at highly competitive pricing.
- Advanced digital security keeps your data safe.
- Available for both iOS and Android.
Cons
- Due to a multitude of features, it can be a little overwhelming for novices. But, with a step-by-step guide for every process, you can ace it quite easily.
iCapture
iCapture is another trade show lead retrieval app that serves small and large business events. It helps you set a system for capturing leads and measuring your performance from event to event. Moreover, iCapture lets you instantly get contact information from your leads and follow up with them.
It is synced directly to your CRM or marketing automation system and ensures full compatibility. Foolproof encryption is used to connect all integrated platforms so that your data stays protected.
Features
- Business card scanner lets you capture the information of your leads.
- Notetaking allows you to take notes inside the app.
- Offers insights into the quality of your leads.
Pros
- It allows you to capture leads at trade shows easily.
- Offers an organized system for storing lead information.
Cons
- Cannot distinguish between archived and completed programs.
- The initial setup takes a lot of time.
- Doesn’t work or connect with several APIs.
Cvent
Cvent has been developed by Cvent Inc., a lead capture app that allows in-person, virtual, and hybrid trade shows. It will enable you to automate the event planning process so that you can focus on more critical elements of the event. Cvent allows you to engage your leads before, during, and after your event.
Moreover, it provides you with real-time data, which you can use to follow up on your leads. You can also gauge the ROI on your event through insights, such as Session Feedback, Engagement Scoring, etc.
Features
- A built-in content library, including floor plans, brochures, policies, and more.
- Automated waitlists for visitors and capacity management.
- Self-serve registration, which allows attendees to cancel anytime and get refunded.
Pros
- A complete record of all associated parties and email traffic.
- Libraries with stored information, such as speaker information and questions, can be utilized at other events.
Cons
- It can be complex for beginners to learn
- Cannot import large contact files sometimes.
- Some users have reported stability issues, which can create outages in the middle of a webinar.
WebMOBI
WebMOBI is another trade show lead capture app that helps with lead capture and retrievals. It works for small and large businesses and allows attendees to sync their mobile phones with the app. By syncing their phones, they can check in using the QR code, e-tickets, or on-site check-in.
It is an integrated platform that provides registration, payment, live polling, an interactive exhibit floor, and more. WebMOBI lets brands engage their leads by enhancing the user experience. The dashboard allows companies to view detailed analytics.
Features
- Easy event registration and check-in process
- Engaging tools include live polls, quizzes, and word clouds.
- Offers seamless integration with CRM.
Pros
- Simple to use with lots of relevant features.
- Works for both small and large businesses.
- Updates you about the event’s performance in real-time.
Cons
- The dashboard is clunky sometimes.
- Some functions aren’t fully customizable, unlike other top applications.
- Some users have reported data analytics-related issues.
Leadature
Leadature is among the leading lead retrieval apps that lets you create customized experiences for your digital events. It provides a reliable registration process with badge scanning, digital signage, and more. Moreover, you can use real-time scoring, instant follow-up, and multilanguage support to engage your leads more effectively.
It is GDPR and US Privacy Shield compliant, so you need not worry about privacy. Lead capture allows you to host unlimited events and is available on iOS and Android.
Features
- Quick scanning lets you scan badges and business cards.
- Allows you to update your location in real-time.
- Can scan an unlimited number of contacts and leads.
- Available on both Android and iOS.
Pros
- Simple and effective dashboard.
- Tracks leads effectively and stores history to improve the chances of conversion.
Cons
- It contains several glitches which can hamper the lead capture process.
- The learning curve is quite long.
Conclusion
Among the plethora of Trade Show Lead Capture apps available, specific names stand out for their comprehensive features and efficiency. However, momencio emerges as a comprehensive solution for your trade show lead retrieval needs. Equipped with an intuitive Badge Scanner and powered by real-time analytics, momencio is more than just a lead retrieval app for trade shows; it’s a complete lead capture platform. Beyond merely collecting attendee information, momencio facilitates engaging follow-ups with personalized emails and microsites, embodying the essence of a holistic lead capture solution for trade shows.
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