Tradeshow

Sustainable Material Expo (SUSMA)

May 14–16, 2025

INTEX Osaka, Japan

SUSMA is a leading global platform showcasing cutting-edge innovations in sustainable materials and recycling technologies. Catering to professionals across sectors such as manufacturing, R&D, and environmental technology, SUSMA drives the conversation on sustainable practices. It is an unmissable event for those seeking to integrate eco-friendly solutions into industry standards.

category

Manufacturing, Environmental Technology

event keywords

Sustainable materials,
biodegradable resins,
recycling technology,
circular economy

About the tradeshow

SUSMA isn’t just another trade show—it’s a convergence point for industries committed to sustainability. With a spotlight on eco-friendly materials and technologies, the expo offers insights into the latest advancements in biodegradable resins, recycled materials, and plant-based alternatives.

Attendees can explore practical applications across sectors like packaging, automotive, construction, and electronics. The event also emphasizes solutions addressing marine plastic pollution and carbon neutrality, making it a pivotal platform for businesses aiming to align with global sustainability goals.

Visitor demographics / insights

Job Titles: R&D Managers, Sustainability Officers, Materials Engineers

Industries: Chemical Manufacturing, Packaging, Automotive, Construction, Environmental Consulting

Common Goals: Implement eco-friendly alternatives, network with industry leaders, discover innovative solutions

Event Format: Exhibition, Seminars, Networking Sessions

What matters to SUSMA’s audience

Attendees at SUSMA are focused on discovering sustainable solutions and advancing their industry’s eco-friendly practices.

  • Pioneering sustainable technologies
  • Networking with global industry leaders
  • Insights into regulatory changes and compliance
  • Collaborative opportunities
  • Practical applications of sustainable innovations

SUSMA delivers a suite of knowledge and partnerships for sustainable growth.

3 tips to turn every SUSMA conversation into a future deal

Turn engagements at SUSMA into lucrative opportunities with these actionable tips:

Time is of the essence

Act quickly to initiate contact post-event. Immediate follow-up showcases commitment and keeps your solution top-of-mind.

💡

Knowledge is power

Understand your prospect’s challenges. A well-informed discussion differentiates you as a valuable resource, not just a vendor.

📊

Data speaks volumes

Showcase measurable benefits your solution offers. Use case studies or metrics that resonate with their sustainability goals.

Best practices for event marketers at SUSMA

📢

Tailor your message

Adapt your communications to focus on sustainable solutions. Emphasize how your offering aligns with their eco-initiatives.

💡 How momencio helps: provides tools to customize lead interactions with sustainability-focused agendas.

🖥

Show, don’t just tell

Utilize engaging visuals to demonstrate the real-world impact of your products. This can be a game-changer in capturing interest.

💡 How momencio helps: offers dynamic content delivery for impactful presentations.

🤝

Forge meaningful connections

Focus on quality over quantity in networking; build relationships that transcend transactional interactions.

💡 How momencio helps: facilitates strategic connections and follow-ups through detailed attendee data.

🎯

Know your target audience

Identify key players within attending companies who align with your objectives. Precision targeting can maximize engagement.

💡 How momencio helps: enables precise segmentation and targeting for efficient lead management.

📝

Prepare your pitch

Equip your team with succinct, impactful pitches. Ensure consistency and clarity when presenting products or services.

💡 How momencio helps: standardizes pitch resources for cohesive delivery across your team.

🔄

Offer continuous engagement

Implement a nurturing strategy to maintain engagement beyond the event. Keep conversations active and relevant.

💡 How momencio helps: automates post-event outreach for sustained engagement.

10 FAQs for exhibitors and event pros attending SUSMA

Optimize your booth design for interactivity, and utilize social media for event buzz to drive footfall.

Use digital tools like surveys to gauge interest and strategically follow up post-event with personalized content.

Highlight unique sustainable benefits and demonstrable ROI, backed by credible case studies or client endorsements.

Initiate early communications with targeted messaging. Personalized invites can significantly increase engagement rates.

Balance between booth staff and roving personnel to engage visitors actively and manage spontaneous interactions.

By streamlining lead capture processes and equipping your team with rich attendee insights for strategic follow-up.

Include roles for lead management, tech support, customer engagement, and logistical coordination for a smooth operation.

Prioritize sustainable materials in all aspects of your setup and engage visitors with green initiatives and solutions.

It offers automated follow-up capabilities, ensuring timely and relevant engagement with all captured leads.

The 2025 edition highlights groundbreaking biodegradable innovations and offers new collaboration frameworks for sustainability.

◗◗empower your event
management efforts

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momencio - AI Lead Enrichment

Overview

The AI Lead Enrichment is a proprietary service of momencio designed to simplify and enhance the
process of capturing and enriching lead information at any type of event.

By using momencio’s mobile or tablet app, you can use the device’s camera to take a clear picture of any form of identification, including, but not limited to, name tags/event badges/business cards. Our AI-driven service leverages OCR technology to identify any information captured and map any relevant data to a contact record. The contact record is then fed to our Lead Enrichment service, which creates a more complete contact record. The process provides exhibitors with the most accurate and up-to-date contact details available.

The Reality of Event Data Collection

In the dynamic environment of event floors, achieving perfect data accuracy can sometimes be challenging. Both traditional lead capture methods using event APIs and AI Lead Enrichment strive for
high accuracy, but various factors can impact the data collected:

  • Personal Email Usage: Some attendees register with personal email addresses.
  • Name Misspellings: Minor errors can occur during registration.
  • Generic Email Addresses: Use of addresses like marketing@domain.com.
  • Broad Registration Categories: Attendees might register under general titles (e.g., Biomedical
    Student).
  • Complex Company Structures: Companies with multiple sub-companies can complicate data
    accuracy.

     

AI Lead Enrichment is specifically designed to manage these scenarios, continually learning and
adapting to improve its accuracy.

Advanced Services for Lead Enrichment

AI Lead Enrichment leverages a suite of advanced tools and services to ensure the highest quality data retrieval:

  • Machine Learning: Continuously improves the accuracy of lead data.
  • AI (Artificial Intelligence): Enhances basic information with additional details.
  • Data Enrichment: Adds valuable contact details to enhance lead profiles.
  • LinkedIn Services: Provides up-to-date professional profiles.

Our Commitment to Excellence

AI Lead Enrichment excels in providing accurate data, yet certain edge cases may present challenges. These include:

  • Private LinkedIn Profiles: Some professional details might be inaccessible.
  • Personal Email Addresses: When registrants use personal rather than business emails.
  • Small-Scale Businesses: Limited online presence can affect data richness.
  • Self-Employed Individuals: Lack of company affiliation might limit available data.
  • Event Staff Contacts: Scanned badges may occasionally belong to event staff.
  • Extensive Sub-Company Networks: Complexity in identifying the correct entity.
  • Security-Sensitive Industries: Industries like military or government may have restricted
    information.


Despite these potential challenges,
AI Lead Enrichment strives to provide the best possible data,
ensuring valuable insights for effective follow-ups.

How AI Lead Enrichment Enhances Your Event Strategy

  1. Data Capture: Seamlessly capture attendee information such as first name, last name, and
    company name.
  2. Data Enrichment: Utilize AI to enhance this basic information with additional details like
    business email and LinkedIn profile.
  3. Immediate Engagement: Send personalized follow-up emails and provide links to personalized
    microsites to maintain engagement.

     

momencio’s AI Lead Enrichment innovative technology ensures high data accuracy and enrichment, significantly improving your follow-up strategies and boosting overall event ROI.

By operating independently of event-specific APIs, ULC offers versatility across various events while enhancing your lead capture and engagement efforts.

Additional Information on Event APIs

Traditional event APIs play a crucial role in modern event management, facilitating tasks like attendee data collection and session tracking. However, there are common challenges associated with these APIs:

  • Data Delays: Delays in data delivery can affect timely decision-making.
  • Inconsistent Data Quality: Variability in data quality can undermine event analytics.
  • Misleading Event Data: Issues like duplicates can lead to inaccurate attendee estimates.
  • Limited Data Scope: Traditional APIs might miss crucial information that enhances attendee
    engagement and event ROI.

     

momencio’s AI Lead Enrichment overcomes these challenges by offering enriched data with high
accuracy, making it a versatile and cost-effective alternative to traditional event APIs.

How AI Lead Enrichment Works

  1. Data Capture: Captures attendee information, including first name, last name, and company
    name.
  2. Data Enrichment: Enhances basic information with additional details like business email and
    LinkedIn profile.
  3. Immediate Engagement: Sends personalized follow-up emails and links to personalized
    microsites for continued engagement.

By leveraging momencio’s AI Lead Enrichment, you can transform event interactions into meaningful business opportunities, ensuring every lead is accurately captured and effectively engaged

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