Tradeshow

IT Nation Connect Global

November 4–6, 2026
Rosen Shingle Creek, 9939 Universal Blvd, Orlando, FL 32819

IT Nation Connect Global brings MSP owners, operators, engineers, vendor partners, and ConnectWise ecosystem teams into one place. For exhibitors, the value sits in practical conversations with people trying to improve margin, service delivery, security, automation, client retention, and stack performance. The strongest booth conversations start with how the MSP runs today: current PSA and RMM setup, team size, client mix, pricing model, and the business problem they need to solve next.

category

Technology, SaaS, IT Services, Cybersecurity

event keywords

Cybersecurity, AI & Automation, Service Delivery & Operations, Leadership & Management, Strategy & Growth, Sales & Marketing, Product Training, Hands-on Workshops

About the Tradeshow

IT Nation Connect Global is ConnectWise’s flagship community conference for managed service providers, IT professionals, and vendors serving the MSP channel. The event brings together owners, operators, technicians, sales leaders, security teams, and partner companies for sessions, networking, and solution-provider conversations.

The agenda focuses on business growth, service delivery, cybersecurity, AI, automation, sales, leadership, and operational maturity. Exhibitors can expect practical questions around integration, pricing, implementation, partner support, and whether the product fits the way MSPs already work.

Visitor demographics / insights

  • Job Titles: MSP Owner/Principal, COO/Operations Leader, CTO/CISO, Service Desk Lead, Solutions Architect, Sales Director, Marketing Director, Partner Manager
  • Industries: Managed Services, IT Services, Cybersecurity, Cloud/SaaS, PSA/RMM, Backup/DR, Networking, Professional Services
  • Common Goals: Standardize ops, harden security, productize services, grow MRR, improve margins, automate workflows, sharpen GTM
  • Event Format: 3-day conference, keynotes, 130+ breakouts, hands-on labs, product training, 160+ exhibitors, evening networking

What matters to IT Nation Connect’s audience

Attendees want practical frameworks, peer-tested playbooks, and tools that directly impact pipeline, delivery, and profitability.

  • Operational maturity models they can apply on Monday
  • Security-first architectures that are sellable, repeatable, and defensible
  • Automation that reduces tickets, escalations, and labor drag
  • Channel partnerships that accelerate adoption and ARR growth
  • Training that levels up teams without derailing utilization

 

Boil it down: proven methods to scale, secure, and sell—without increasing operational friction.

3 ways to make every IT Nation Connect Global conversation count

Walk the floor with intent. Walk away with next steps.
🧭

Start with the MSP's business model

Ask how they package and price services: per endpoint, per user, project-heavy, co-managed IT, security-led, or vertical-focused. The answer shapes the product story and the right follow-up.

🔌

Check stack fit before pitching

Ask which PSA, RMM, security, documentation, and billing tools they already use. MSPs move faster when a vendor can explain where the product fits into the stack they already run.

📅

Capture the next partner action

End strong conversations with a clear action: demo, integration review, pricing discussion, partner program fit check, or pilot plan. Record the next step while the context is still fresh.

Best practices for exhibitors at IT Nation Connect Global

🧩

Segment by MSP size and service model

A five-person MSP and a 200-person MSP evaluate vendors differently. Capture team size, client base, service mix, current stack, and growth priority before assigning the follow-up owner.
💡 How momencio helps: Custom booth forms with surveys and lead scoring help teams qualify MSP leads by size, model, stack, and readiness.
🖥️

Show the product in MSP language

Show how the tool reduces tickets, improves technician workflow, strengthens client reporting, or creates a sellable service line. MSPs care about operational use and the impact on client delivery.
💡 How momencio helps: Reps can present tailored presentations and interactive content for security-led MSPs, growth-focused MSPs, or operations-heavy teams.
🔁

Track repeat interest from the same company

Many MSP buyers scan, watch, return, ask a deeper question, then bring a colleague. Treat those repeat touches as stronger buying signals than a single badge scan.
💡 How momencio helps: A real-time activity stream keeps booth and sales teams aware of content views, repeat engagement, and follow-up activity.
🧾

Make follow-up specific to their stack

A useful follow-up explains how the product works with the MSP’s PSA, RMM, security tools, and service model. That context helps the buyer continue the conversation internally.
💡 How momencio helps: CRM-connected event workflows support cleaner CRM best practices for event leads so stack details and next steps stay with the lead.
📌

Give channel teams a clean next-step view

Vendor teams often leave MSP events with leads spread across reps, partners, notes, and spreadsheets. A clean next-step view shows which conversations are demo-ready, partner-ready, or still exploratory.
💡 How momencio helps: Event leads can move into opportunity pipeline and forecast views so channel leaders can see which MSP conversations are active.
📊

Report the quality of partner demand

Report MSP size, buyer role, stack fit, solution interest, partner readiness, scheduled demos, and pipeline created. That gives leadership a stronger read than booth traffic alone.
💡 How momencio helps: Performance dashboards help teams measure event performance by lead segment, content engagement, follow-up progress, and revenue potential.

10 FAQs for exhibitors and event pros attending IT Nation Connect Global 2026

Yes, if your company sells into the MSP channel or depends on ConnectWise ecosystem partners. The event is useful because attendees include owners, operators, technical leaders, and partner decision-makers looking for tools that improve the business.
The audience includes MSP owners, executives, service leaders, engineers, security teams, sales leaders, vendor partners, and ConnectWise users. Exhibitors should prepare for business-level questions and technical questions about integrations, deployment, support, and pricing.
Lead with the business problem you solve for the MSP. Better margin, less ticket noise, stronger security, easier reporting, better client retention, or faster sales conversations will land faster than a broad product overview.
Ask about company size, client mix, current PSA and RMM tools, security stack, pricing model, and biggest operational bottleneck. Those answers show whether the lead is a strong fit and what follow-up should look like.
PSA and RMM tools sit close to daily MSP operations. If a vendor does not integrate with the tools the team already uses, adoption becomes harder and the product can create extra work.
MSP buyers usually care about protection quality, alert fatigue, client reporting, margin, support, and how the tool fits into managed security packages. They need a product they can operate and sell repeatedly.
Send a short recap tied to the MSP’s business model, stack, and stated problem. Include one useful next step: demo, integration review, partner program discussion, or pricing call. Generic follow-up gets buried fast.
Yes. Teams can capture leads, tag MSP type, record stack details, share partner-specific content, sync to CRM, and track post-event engagement. That makes it easier to separate casual booth traffic from real partner demand.
Report leads by MSP size, role, stack fit, solution interest, partner readiness, demos booked, and pipeline created. Booth traffic matters less than whether the right MSPs moved into a qualified next step.
IT Nation is more concentrated around the MSP and ConnectWise ecosystem. Broader channel events can reach more partner types, while this event is stronger for products tied to MSP operations, integrations, or managed services adoption.

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momencio - AI Lead Enrichment

Overview

The AI Lead Enrichment is a proprietary service of momencio designed to simplify and enhance the
process of capturing and enriching lead information at any type of event.

By using momencio’s mobile or tablet app, you can use the device’s camera to take a clear picture of any form of identification, including, but not limited to, name tags/event badges/business cards. Our AI-driven service leverages OCR technology to identify any information captured and map any relevant data to a contact record. The contact record is then fed to our Lead Enrichment service, which creates a more complete contact record. The process provides exhibitors with the most accurate and up-to-date contact details available.

The Reality of Event Data Collection

In the dynamic environment of event floors, achieving perfect data accuracy can sometimes be challenging. Both traditional lead capture methods using event APIs and AI Lead Enrichment strive for
high accuracy, but various factors can impact the data collected:

  • Personal Email Usage: Some attendees register with personal email addresses.
  • Name Misspellings: Minor errors can occur during registration.
  • Generic Email Addresses: Use of addresses like marketing@domain.com.
  • Broad Registration Categories: Attendees might register under general titles (e.g., Biomedical
    Student).
  • Complex Company Structures: Companies with multiple sub-companies can complicate data
    accuracy.

     

AI Lead Enrichment is specifically designed to manage these scenarios, continually learning and
adapting to improve its accuracy.

Advanced Services for Lead Enrichment

AI Lead Enrichment leverages a suite of advanced tools and services to ensure the highest quality data retrieval:

  • Machine Learning: Continuously improves the accuracy of lead data.
  • AI (Artificial Intelligence): Enhances basic information with additional details.
  • Data Enrichment: Adds valuable contact details to enhance lead profiles.
  • LinkedIn Services: Provides up-to-date professional profiles.

Our Commitment to Excellence

AI Lead Enrichment excels in providing accurate data, yet certain edge cases may present challenges. These include:

  • Private LinkedIn Profiles: Some professional details might be inaccessible.
  • Personal Email Addresses: When registrants use personal rather than business emails.
  • Small-Scale Businesses: Limited online presence can affect data richness.
  • Self-Employed Individuals: Lack of company affiliation might limit available data.
  • Event Staff Contacts: Scanned badges may occasionally belong to event staff.
  • Extensive Sub-Company Networks: Complexity in identifying the correct entity.
  • Security-Sensitive Industries: Industries like military or government may have restricted
    information.


Despite these potential challenges,
AI Lead Enrichment strives to provide the best possible data,
ensuring valuable insights for effective follow-ups.

How AI Lead Enrichment Enhances Your Event Strategy

  1. Data Capture: Seamlessly capture attendee information such as first name, last name, and
    company name.
  2. Data Enrichment: Utilize AI to enhance this basic information with additional details like
    business email and LinkedIn profile.
  3. Immediate Engagement: Send personalized follow-up emails and provide links to personalized
    microsites to maintain engagement.

     

momencio’s AI Lead Enrichment innovative technology ensures high data accuracy and enrichment, significantly improving your follow-up strategies and boosting overall event ROI.

By operating independently of event-specific APIs, ULC offers versatility across various events while enhancing your lead capture and engagement efforts.

Additional Information on Event APIs

Traditional event APIs play a crucial role in modern event management, facilitating tasks like attendee data collection and session tracking. However, there are common challenges associated with these APIs:

  • Data Delays: Delays in data delivery can affect timely decision-making.
  • Inconsistent Data Quality: Variability in data quality can undermine event analytics.
  • Misleading Event Data: Issues like duplicates can lead to inaccurate attendee estimates.
  • Limited Data Scope: Traditional APIs might miss crucial information that enhances attendee
    engagement and event ROI.

     

momencio’s AI Lead Enrichment overcomes these challenges by offering enriched data with high
accuracy, making it a versatile and cost-effective alternative to traditional event APIs.

How AI Lead Enrichment Works

  1. Data Capture: Captures attendee information, including first name, last name, and company
    name.
  2. Data Enrichment: Enhances basic information with additional details like business email and
    LinkedIn profile.
  3. Immediate Engagement: Sends personalized follow-up emails and links to personalized
    microsites for continued engagement.

By leveraging momencio’s AI Lead Enrichment, you can transform event interactions into meaningful business opportunities, ensuring every lead is accurately captured and effectively engaged

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