Published on
Mar 2017

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◗◗Follow Your Leads Beyond the Booth

6 min. read
leads beyond the booth, automation - Extending Your Event: Follow Your Leads Beyond the Booth - momencio lead capture

Win leads beyond booth?

“Leads beyond the booth” is more than just a phrase; it’s your next strategic step after a successful event. Imagine this: you’ve just wrapped up an event where your company’s name and information were showcased to numerous attendees. You engaged in meaningful interactions with potential clients and collected their information, feeling confident about the connections made. However, these initial steps, while crucial, mark just the beginning of your journey. The real challenge begins once the event concludes and your booth is dismantled. Now, the focus shifts to converting those leads into loyal customers. Without a robust system to track and nurture your “leads beyond the booth,” there’s a risk of letting those hard-earned opportunities slip through the cracks. Establishing a strategy to follow up and engage with your leads beyond the booth is not just beneficial; it’s essential for capitalizing on the momentum gained at the event.

Leads Beyond the Booth: Strike while the iron is hot

The best time to get in touch with the connections you made at an event is as soon as possible. Research from LeadResponseManagement.org shows that a quick follow-up will have the maximum impact. A speedy follow-up enables you to connect with prospects at the point where their interest or need for your services is at its peak. Do not give potential clients the chance to forget about you and your company. Failing to follow up quickly with leads can result in lost opportunities. You put time, effort, and financial resources into the event. Do not allow a lack of follow-through to turn the whole initiative into a waste.

Extending Your Event: Follow Your Leads Beyond the Booth

Get personal

If you really want to get the attention of your leads, you have to do more than send a generic follow-up email. The stats show that the majority of people (at least 75%) use email as a part of their marketing strategy. You must find a way to set your connection efforts apart so you do not end up in the trashcan with the spam mail. One way to do this is by getting personal with your follow-up. Use the information you gathered at the event to customize the information that you send to potential customers. People like to be remembered and feel valued, and personalized follow-up can make that happen.

Be consistent

There are some ideal situations in which you close a lead at the very first point of contact. When that happens, take a moment to celebrate and then remember that is not the norm. Most leads will require multiple touches before they are converted into paying customers. That is why you must be consistent with your follow-up after an event. Develop a schedule that includes emails, phone calls, face-to-face meetings, and any other point of contact that keeps you and the lead connected. Keep track of the ways you have interacted with the potential customer. Then, you can maximize your impact and eventually convert the lead into a close.

Streamline the process

Converting leads after an event through your follow-up efforts takes work; there is no way to get around it. But you can streamline the process with the help of technology to ensure that none of your valuable leads fall through the cracks after an event. momencio is a platform that can help you capture leads, create customized follow-ups, and stay connected with potential customers long after an event is over. You can use it to learn who visited your booth, what they viewed while they were there, and what they found most compelling. That information can then be used to create a personalized microsite and email follow-up campaign that speaks specifically to the wants and needs of the lead. momencio is an invaluable resource if you are serious about extending your event and following your leads beyond the booth.

If you want to help increase the impact you have at your next event, schedule a demo and find out what momencio can do for you.

FAQs: Leads Beyond the Booth

  1. What does “Leads beyond the booth” mean?
    1. “Leads beyond the booth” refers to the process and strategies involved in nurturing and converting leads you’ve met at events, trade shows, or expos into customers after the event has concluded. It emphasizes the importance of follow-up actions and engagement to capitalize on the initial connection made at the booth.
  2. Why is it important to focus on leads beyond the booth?
    1. Focusing on leads beyond the booth is crucial because the initial interaction at an event is just the beginning of the sales journey. Effective follow-up strategies ensure that you build on that initial interest, deepen the relationship, and guide potential leads through to purchase, thereby maximizing your event investment.
  3. How soon should I follow up with leads beyond the booth?
    1. Research suggests that the sooner you follow up, the better. Ideally, initial follow-up should occur within 24 to 48 hours post-event while the interaction is still fresh in the lead’s mind. This quick response can significantly increase the likelihood of conversion.
  4. What are some effective ways to follow up with leads beyond the booth?
    1. Effective follow-up methods include personalized email communications, targeted content offerings based on the lead’s interests, scheduled phone calls or meetings to discuss potential solutions, and creating personalized microsites with content tailored to the lead’s specific needs.
  5. How can I personalize my follow-up with leads beyond the booth?
    1. Use the information gathered during the event to personalize your follow-up. Mention specifics of your conversation, address the lead’s unique challenges, and provide customized solutions or content. Tools like CRM and marketing automation platforms can help segment and tailor your follow-up communications.
  6. Can automation help with managing leads beyond the booth?
    1. Yes, automation plays a crucial role in efficiently managing leads beyond the booth. Automated email sequences lead scoring, and CRM integrations can help streamline the follow-up process, ensuring timely and personalized engagement with each lead.
  7. How do I measure the success of my leads beyond the booth strategies?
    1. Success can be measured through various metrics such as response rates to follow-up efforts, conversion rates from lead to customer, engagement levels on personalized content, and overall ROI from post-event lead nurturing activities.
  8. What tools can help nurture leads beyond the booth?
    1. Various tools can help nurture leads beyond the booth, including CRM systems for lead management, marketing automation platforms for personalized email campaigns, analytics tools for measuring engagement and conversion, and content management systems for creating personalized microsites.
  9. How do I ensure my sales team effectively engages with leads beyond the booth?
    1. Training your sales team on lead nurturing best practices and ensuring they have access to detailed lead information and the right tools are essential. Regular meetings to discuss follow-up strategies and progress can also enhance effectiveness.
  10. Where can I find more resources on effectively managing leads beyond the booth?
    1. For more resources on effectively managing leads beyond the booth, consider industry blogs, webinars, and whitepapers focused on event marketing and lead nurturing. Additionally, platforms like momencio offer insights and tools specifically designed to support post-event lead engagement.
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